Email Marketing Pricing Calculator
Enter your subscriber count to see which tools fit your budget. Compare 59 platforms side by side — from free tiers to full-featured plans.
Tools with free plans
35
of 59 total
Price range
$0.1 – $1500/mo
starting prices, paid plans
Tools compared
59
regularly verified
Your List Size
Cheapest option
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Best rated
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Free options
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Showing 59 tools
for 1,000 subscribers
| # | Tool | Rating | Est. Price | Free Plan | Best For | Actions |
|---|---|---|---|---|---|---|
| 1 | Systeme.io Funnels, courses and email marketing in one tool for solopreneurs | Free | + 2,000 contacts, unlimited emails, 3 funnels (15 steps), 1 blog, 1 course, 1 automation workflow, 1 custom domain | solopreneurs, course-creators | ||
| 2 | Sender Email and SMS marketing for small businesses and online stores | Free | + 2,500 subscribers | small-businesses, ecommerce | ||
| 3 | Kit (ConvertKit) Email marketing and digital product sales for online creators | Free | + 10,000 subscribers | bloggers, creators | ||
| 4 | Loops Marketing and transactional email for SaaS companies | Free | + 1,000 contacts, 4,000 sends/month, Loops branding | saas-startups, developer-first-teams | ||
| 5 | beehiiv Newsletter platform with ad monetization and paid subscriptions | Free | + 2,500 subscribers | newsletter-creators, media-companies | ||
| 6 | HubSpot Email Marketing Email marketing inside HubSpot's CRM | Free | + 2,000 emails/month | b2b, saas | ||
| 7 | Substack Newsletter publishing and paid subscriptions for writers | Free | + Unlimited subscribers, unlimited emails, all core features free — Substack only charges when you earn | independent-writers-and-journalists, newsletter-creators-monetizing-through-paid-subscriptions | ||
| 8 | Zoho Campaigns Email marketing integrated with the Zoho app suite | Free | + 2,000 contacts, 6,000 emails/month, 5 users | small-businesses-already-using-zoho-crm-or-zoho-one, budget-conscious-startups-needing-email-marketing-under-$10/month | ||
| 9 | EmailOctopus Simple email marketing built on Amazon SES | Free | + 2,500 subscribers, 10,000 emails/month | beginners, bloggers | ||
| 10 | Listmonk Self-hosted, open-source newsletter and mailing list manager | Free | + Unlimited (self-hosted, open source) | developers, self-hosters | ||
| 11 | Plunk Open-source platform for transactional and marketing email | Free | + 1,000 emails/month | developers, startups | ||
| 12 | Venturz Website, CRM, email and helpdesk bundle for early-stage startups | Free | + 1,000 messages/posts | startups, solopreneurs | ||
| 13 | Amazon SES Pay-per-email sending API on AWS infrastructure | from $0.10/mo | No | aws-native-developers, high-volume-transactional-senders | ||
| 14 | Woodpecker B2B cold email tool focused on deliverability | from $7/mo | No | b2b-sales-teams, agencies | ||
| 15 | MailerSend Transactional email API from the team behind MailerLite | from $7/mo | + 500 emails/month (100/day max), 1 domain, 1 template | developers-building-transactional-email-flows, saas-companies-sending-password-resets-and-notifications | ||
| 16 | Moosend Email marketing, automation and landing pages for small budgets | from $9/mo | No | small-businesses, ecommerce | ||
| 17 | Brevo (Sendinblue) Email, SMS and CRM platform priced by email volume | from $9/mo | + Up to 100,000 contacts, 300 emails/day | small-businesses, ecommerce | ||
| 18 | Buttondown Markdown-first newsletter tool for writers and developers | $9/mo | + 100 subscribers | developers, writers | ||
| 19 | Mailjet Email API and marketing campaigns with team collaboration | from $9/mo | + 6,000 emails/month (200/day), 1,000 contacts | marketing-teams-needing-real-time-email-collaboration, european-businesses-requiring-gdpr-compliant-email | ||
| 20 | BirdSend Email marketing with revenue tracking for content creators | $9/mo | No | content creators, bloggers | ||
| 21 | MailerLite Email marketing, websites and landing pages for small businesses | from $12/mo | + 250 subscribers, 2,500 emails/month | small-businesses, beginners | ||
| 22 | Constant Contact Email, SMS and event marketing for small businesses and nonprofits | from $12/mo | No | small-businesses, nonprofits | ||
| 23 | Campaign Monitor Template-based email marketing for agencies and brand teams | from $12/mo | No | agencies, brands | ||
| 24 | Mailtrap Email testing sandbox and sending API for developers | from $15/mo | + 4,000 emails/month (150/day), 1 domain + sandbox testing | developers, qa-teams | ||
| 25 | Postmark Transactional email service for apps, owned by ActiveCampaign | from $15/mo | + 100 emails/month, never expires, test integration and side projects | saas-applications, transactional-email-senders | ||
| 26 | ActiveCampaign Email marketing automation with a built-in CRM | $15/mo billed annually | No | ecommerce, agencies | ||
| 27 | AWeber Email marketing and autoresponders for small businesses | from $15/mo | + 500 subscribers, 3,000 emails/month | small-businesses, solopreneurs | ||
| 28 | Mailgun Transactional email API for developers, owned by Sinch | from $15/mo | + 100 emails/day (5,000/month), 1 domain, basic tracking | developers, saas-companies | ||
| 29 | Twilio SendGrid Twilio's email API plus a separate marketing campaigns product | $15/mo | No | developers-needing-transactional-email-api, saas-companies-with-high-email-volume | ||
| 30 | Ghost Open-source publishing platform with newsletters and memberships | $18/mo | + Self-hosted open-source version is completely free; no free tier on Ghost(Pro) | independent-publishers-and-bloggers, newsletter-creators-who-want-zero-platform-fees | ||
| 31 | GetResponse Email marketing with webinars, landing pages and automation | $19/mo | + 500 contacts, 2,500 emails/month | small-businesses, ecommerce | ||
| 32 | Benchmark Email Contact-based email marketing in 9 languages for international teams | $19/mo | + 500 contacts, 2,500 emails/month, 1 user | beginners, small-businesses | ||
| 33 | Klaviyo Email and SMS marketing on customer data for ecommerce brands | from $20/mo | + 250 active profiles, 500 email sends/month | ecommerce, shopify | ||
| 34 | Resend Developer email API with React Email and TypeScript SDKs | from $20/mo | + 3,000 emails/month, 100 emails/day, 3 custom domains | modern-web-developers, react-nextjs-teams | ||
| 35 | Flodesk Design-focused email marketing for creators and small brands | $25/mo | + Free plan: forms, landing pages, templates and audience segmentation, unlimited active subscribers; unlimited email sends require a paid plan | designers, creatives | ||
| 36 | ConvertFlow Personalized popups, forms and landing pages without code | from $29/mo | + 5 funnel campaigns, limited traffic | ecommerce-brands, marketers | ||
| 37 | Elastic Email Email API and marketing campaigns on low per-email pricing | $29/mo | + 3,000 emails/month (100 emails/day); Email Marketing: up to 1,000 contacts | budget-conscious-startups, small-businesses-needing-transactional-and-marketing-email | ||
| 38 | Privy Email, SMS and popups for Shopify stores | from $30/mo | No | shopify-stores, ecommerce | ||
| 39 | Smartlead Cold email infrastructure with white-label client workspaces | from $39/mo | No | cold-email-agencies, high-volume-senders | ||
| 40 | Drip Email marketing automation for ecommerce stores | $39/mo | No | ecommerce, d2c-brands | ||
| 41 | Instantly.ai Cold email outreach with separate lead database and CRM products | from $47/mo | No | cold-email-agencies, sdrs | ||
| 42 | Vero Event-triggered email, SMS and push for product-led teams | $54/mo | No | product-led teams, SaaS companies | ||
| 43 | Omnisend Email and SMS marketing for ecommerce stores | $59/mo | + 250 contacts, 500 emails/month | ecommerce, shopify | ||
| 44 | Reply.io Sales engagement across email, LinkedIn, calls and SMS | from $59/mo | No | sales-teams, sdrs | ||
| 45 | EngageBay CRM with marketing, sales and support tools for small businesses | $64.99/mo | + 250 contacts, 1,000 branded emails, up to 15 users | small-businesses-on-a-budget, startups-replacing-hubspot | ||
| 46 | Apollo.io Sales intelligence database with built-in email outreach | from $65/mo | + 75 credits per seat per month, 2 sequences | sales-teams, sdrs | ||
| 47 | tinyEmail AI-assisted email marketing for Shopify stores | from $65/mo | + 500 subscribers, 15,000 emails/month | shopify-store-owners, small-e-commerce-businesses | ||
| 48 | Lemlist Multichannel cold outreach with email warmup and a lead database | from $69/mo | No | sales-teams, sdrs | ||
| 49 | Sendy Self-hosted email marketing app that sends through Amazon SES | from $69/mo | No | cost-conscious-email-marketers-with-large-lists, technical-users-comfortable-with-self-hosting-and-server-management | ||
| 50 | Mailmodo Interactive AMP emails with in-email forms and surveys | from $99/mo | + 500 contacts, 2,000 email sending credits, 1 team member, 1 active journey | marketers-seeking-higher-engagement, ecommerce-brands | ||
| 51 | Encharge Behavior-based email automation for SaaS companies | $99/mo | No | SaaS companies, product-led growth teams | ||
| 52 | Customer.io Behavior-triggered messaging for SaaS and tech companies | $100/mo | No | product-led-saas-companies-with-event-driven-messaging-needs, technical-marketing-teams-that-want-advanced-automation-with-liquid-logic | ||
| 53 | Maropost Commerce and marketing automation for mid-market online retailers | from $279/mo | No | ecommerce businesses, mid-market companies | ||
| 54 | Keap CRM, sales pipeline and marketing automation for small businesses | $299/mo | No | sales-driven-small-businesses, service-based-businesses | ||
| 55 | Mailchimp Email and SMS marketing with automation for small businesses | $350/mo | + 250 contacts, 500 emails/month | small-businesses, beginners | ||
| 56 | Salesforce Marketing Cloud Enterprise marketing automation within the Salesforce platform | from $1,500/mo billed annually | No | large enterprises, Salesforce CRM users | ||
| 57 | Ortto Customer data, marketing automation and analytics for lifecycle teams | Custom pricing | No | mid-market-saas-and-e-commerce-companies-running-lifecycle-marketing-at-scale, marketing-teams-wanting-a-unified-cdp-with-automation-and-analytics-in-one-platform | ||
| 58 | Braze Cross-channel customer engagement for large consumer brands | Custom pricing | No | enterprise companies, mobile-first brands | ||
| 59 | Iterable Cross-channel marketing automation for growth and enterprise teams | Custom pricing | No | growth-stage companies, consumer brands |
How estimated prices work: We show the cheapest plan that covers your subscriber count. Where a plan doesn't specify a subscriber tier, the base starting price is used. Free tier availability is based on each tool's verified free plan limit. Always confirm pricing on the tool's own website before purchasing.
How Email Marketing Pricing Works
Contact-based pricing
Most tools charge based on your subscriber count. As your list grows, your bill grows. Some charge for all contacts (including unsubscribed), others only active subscribers.
Volume-based pricing
Tools like Brevo charge by emails sent, not contacts stored. This can be cheaper if you send infrequently to a large list, or more expensive if you send daily to everyone.
Hidden costs to watch for
Charges for unsubscribed contacts, per-seat fees for team members, add-on costs for SMS or landing pages, and overage fees when you exceed your subscriber tier.