Email Marketing Pricing History
Pricing in email marketing has shifted since 2023. Mailchimp raised its paid plans in early 2024 and has since cut its free plan twice. Kit raised its Creator plan from $29 to $39 in October 2025. MailerLite raised both paid plans in June 2026. This page tracks what actually changed and when.
3
Tools that raised prices
2
Tools that lowered prices
7
Tools with stable pricing
Price Increases
Email marketing built for creators
Email marketing tools for growing businesses
Turn emails into revenue
Price Reductions
Budget-friendly all-in-one marketing platform for solopreneurs
The most approachable CRM suite
Stable Pricing
These platforms have maintained consistent entry-level pricing across the tracked period.
Flodesk
$25/mo since Jul 2026
Earlier snapshots excluded: Pricing model changed from a flat-rate unlimited plan to tiers that scale with subscriber count, so this price is not comparable with earlier snapshots.
HubSpot Email Marketing
$20/mo since Mar 2025
Klaviyo
$20/mo since Jan 2024
GetResponse
$19/mo since Jan 2025
Earlier snapshots excluded: Plans were restructured and renamed and email automations moved to higher tiers, so the entry plan is not like-for-like with the earlier snapshot.
AWeber
$15/mo since Dec 2024
Constant Contact
$12/mo since Jan 2024
Moosend
$9/mo since Jan 2023
Data notes
Prices shown are for the lowest-tier paid plan at 1,000 subscribers on monthly billing. Free plan availability may have changed separately from paid pricing. We track changes as we observe them — this is not necessarily a complete record of every price change. Last updated: October 2026.