HubSpot Email Marketing Pricing
HubSpot Email Marketing is an all-in-one marketing platform. There is a free plan, and paid plans start at $20/seat/mo.
Prices verified July 2026
Starting price
$20/seat/mo
$15/mo billed annually
Free plan
Yes
2,000 emails/month
Plans
4
Free tier included
Free Tools
- ✓ 2,000 emails/month
- ✓ Email templates
- ✓ Forms
- ✓ CRM included
Best for: testing HubSpot Email Marketing or lists under -1.
Starter
or $15/mo billed annually
Up to 1,000 subscribers
- ✓ 5x email send limit
- ✓ Remove branding
- ✓ Simple automation
- ✓ Landing pages
Best for: growing businesses with up to 1,000 subscribers.
Professional
or $800/mo billed annually
Up to 2,000 subscribers
- ✓ Marketing automation
- ✓ Smart content
- ✓ A/B testing
- ✓ Social media tools
Best for: scaling businesses that need more capacity.
Enterprise
Up to 10,000 subscribers
- ✓ Advanced automation
- ✓ Predictive lead scoring
- ✓ Multi-touch attribution
- ✓ Custom objects
Best for: agencies, large lists, and teams needing advanced features.
Prices shown are for the base subscriber count. Cost scales as your list grows.
Free plan available — no credit card required
What's Included in Each Plan
| Feature | Free Tools | Starter | Professional | Enterprise |
|---|---|---|---|---|
| Price | Free | $20/mo | $890/mo | $3,600/mo billed annually |
| Subscribers | Unlimited | 1,000 | 2,000 | 10,000 |
Feature availability may vary. Check HubSpot Email Marketing's website for the latest plan details.
How HubSpot Charges for Email
HubSpot doesn’t sell email on its own. Email is part of Marketing Hub, which sits on top of the free HubSpot CRM, so the bill depends on three things: the tier, the number of seats, and how many marketing contacts you have.
Marketing contacts are the contacts you actually send marketing email to. The CRM can store far more contacts for free; you choose which ones are marketing contacts, and only those count toward your tier. Non-marketing contacts stay in the CRM but can’t receive campaigns. Keeping that flag tidy is the single biggest lever on a HubSpot bill.
Free
The free tools include 2,000 email sends a month with HubSpot branding on every message. For a team already using the free CRM and sending occasional updates, that is a usable start. The 2,000-send cap is the first limit you’ll hit.
Starter
Starter costs $20/seat/month billed monthly or $15/seat/month billed annually, for 1,000 marketing contacts. It removes the branding and adds simple automation. Because it is priced per seat, a team of three pays three times the headline price.
Professional and Enterprise
Professional is $890/month billed monthly or $800/month billed annually for 2,000 marketing contacts with 3 seats, plus a mandatory $3,000 onboarding fee. Extra seats are $45/month each. Enterprise is $3,600/month, billed annually only, for 10,000 marketing contacts and 5 seats, plus a $7,000 onboarding fee, with extra seats at $75/month.
When HubSpot Is Worth the Premium
The case for HubSpot is the CRM connection. If your team already tracks deals and contacts in HubSpot, email that can read deal stages, page visits and ticket history gives you segmentation a standalone email tool can’t match. In that setup Starter is a reasonable add-on to a platform you already use.
If you don’t use HubSpot CRM, the per-dollar argument favours dedicated email tools, and Professional only makes sense when you will use the wider suite (automation, CMS, social, reporting) to replace several other subscriptions. The HubSpot alternatives page lists cheaper tools at the same list size.
Sources
- HubSpot — Marketing Hub Pricing — accessed 2026-09-22
HubSpot Email Marketing Pricing Over Time
Pricing History
Compare HubSpot Email Marketing Pricing to Alternatives
| Tool | Free Plan | Starts At | Rating |
|---|---|---|---|
| HubSpot Email Marketing (this tool) | Yes | $20/seat/mo | 4.4/5 |
| Moosend | No | $9/mo -$11 | 4.7/5 |
| Sender | Yes | $10/mo -$10 | 4.7/5 |
| Campaign Monitor | No | $12/mo -$8 | 4.1/5 |
| ActiveCampaign | No | $15/mo billed annually -$5 | 4.5/5 |
| Systeme.io | Yes | $17/mo -$3 | 4.8/5 |
| GetResponse | Yes | $19/mo -$1 | 4.3/5 |