HubSpot Email Marketing vs Sender
HubSpot Email Marketing is a all-in-one marketing platform while Sender is a email marketing platform. HubSpot Email Marketing has been around since 2006, giving it a 6-year head start over Sender (founded 2012). HubSpot Email Marketing starts at $20/seat/mo, while Sender starts at $10/mo. Their pricing is not measured the same way, so we don't rank them on price. Both offer free plans to get started. HubSpot Email Marketing has the edge with advanced analytics.
Quick Verdict
HubSpot Email Marketing wins on integrations.
Sender wins on rating.
Best for most users: Sender (small businesses).
HubSpot Email Marketing
Email marketing powered by CRM data
HubSpot's email marketing is part of its complete Marketing Hub. While the free and Starter tiers offer competitive email marketing, the real power comes with Professional tier and above, where HubSpot's CRM data feeds into sophisticated automation and personalization.
Sender
Affordable email and SMS marketing
Sender offers one of the most generous free plans in email marketing, combined with built-in SMS capabilities. It's an excellent choice for budget-conscious businesses that need both email and SMS marketing without breaking the bank.
Feature Comparison
| Feature | HubSpot Email Marketing | Sender |
|---|---|---|
| Rating | 4.4/5 | 4.7/5 |
| Starting Price | $20/seat/mo | $10/mo |
| Free Plan | 2,000 emails/month | 2,500 subscribers |
| Founded | 2006 | 2012 |
| Email Templates | 80 | 50 |
| Integrations | 1,500 | 50 |
| Deliverability Rate | 97% | 97% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | Yes | Yes |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | Yes | Yes |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | Yes | Yes |
| Web Push Notifications | No | No |
| Live Chat | Yes | Yes |
| Advanced Analytics | Yes | No |
HubSpot Email Marketing: Pros & Cons
Pros
- + Best-in-class CRM integration
- + 1,500+ integrations (largest ecosystem)
- + Powerful marketing automation
- + All-in-one marketing, sales, and service platform
- + Excellent analytics and attribution
Cons
- − Professional plan is very expensive ($890/mo)
- − Annual commitment required for higher tiers
- − Complex pricing structure
- − Steep learning curve
- − Email features alone don't justify the cost
Sender: Pros & Cons
Pros
- + Extremely generous free plan (2,500 subs, 15,000 emails)
- + Built-in SMS marketing on all plans
- + Very affordable paid plans
- + Ecommerce integrations for abandoned cart
- + No credit card required for free plan
Cons
- − No A/B testing
- − No landing page builder
- − Smaller integration ecosystem
- − Less well-known brand
- − Limited advanced features
The Verdict
Sender edges ahead with a 4.7/5 rating compared to HubSpot Email Marketing's 4.4/5. The gap comes mainly from ease of use (4.8 vs 4.2) and value for money (4.8 vs 4.5).
| Criterion | Weight | HubSpot Email Marketing | Sender |
|---|---|---|---|
| Starting Price | 30% | $20/seat/mo | $10/mo |
| Deliverability | 25% | 97% | 97% |
| Rating | 25% | 4.4/5 | 4.7/5 Winner |
| Integrations | 10% | 1500 Winner | 50 |
| Free Tier | 10% | Yes | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose HubSpot Email Marketing if…
- + You need advanced analytics
- + You're a b2b
- + You're a saas
Choose Sender if…
- + You're a small businesses
- + You're a ecommerce
- + Extremely generous free plan (2,500 subs, 15,000 emails)