Mailchimp Pricing
Mailchimp is an all-in-one marketing platform. There is a free plan covering 250 contacts, and paid plans start at $13/mo.
Prices verified July 2026
Starting price
$13/mo
Free plan
Yes
250 contacts, 500 emails/month
Plans
4
Free tier included
Free
Up to 250 subscribers
- ✓ 500 emails/month (250/day)
- ✓ Basic templates
- ✓ Basic reporting
Best for: testing Mailchimp or lists under 250.
Essentials
Up to 500 subscribers
- ✓ 5,000 emails/month
- ✓ 24/7 support
- ✓ A/B testing
- ✓ Remove branding
Best for: growing businesses with up to 500 subscribers.
Standard
Up to 500 subscribers
- ✓ 6,000 emails/month
- ✓ Behavioral targeting
- ✓ Custom-coded templates
- ✓ Advanced audience insights
Best for: scaling businesses that need more capacity.
Premium
Up to 10,000 subscribers
- ✓ 150,000 emails/month
- ✓ Advanced segmentation
- ✓ Multivariate testing
- ✓ Phone support
Best for: agencies, large lists, and teams needing advanced features.
Prices shown are for the base subscriber count. Cost scales as your list grows.
Free plan available — no credit card required
What's Included in Each Plan
| Feature | Free | Essentials | Standard | Premium |
|---|---|---|---|---|
| Price | Free | $13/mo | $20/mo | $350/mo |
| Subscribers | 250 | 500 | 500 | 10,000 |
Feature availability may vary. Check Mailchimp's website for the latest plan details.
What Changed in 2026
The free plan shrank. In early 2026 Mailchimp cut the free plan from 500 contacts and 1,000 sends a month to 250 contacts and 500 sends, with a daily cap of 250. Automations had already been removed from the free plan in 2025.
Legacy plans got more expensive. From April 13, 2026, accounts still on Mailchimp’s legacy pricing (plans created before May 2019 and never moved to the current plans) pay 11-13% more. The increase applies from the first billing cycle on or after that date. On a $100/month legacy plan that is $11-13 more a month.
To check whether you’re on a legacy plan, open Account → Billing and look at the plan name. If it isn’t Essentials, Standard or Premium, you are on legacy pricing. Mailchimp shows what you would pay on a current plan during the migration flow, so compare that against your legacy bill before deciding to stay.
How Contact Billing Inflates the Bill
Mailchimp bills on contacts in your audience, and unsubscribed contacts still count toward the limit unless you archive them. A list that has been mailed for a few years often carries a large share of contacts who no longer open anything.
Send limits scale with your contact tier too: Essentials allows 10 times your contact limit in sends each month and Standard allows 12 times. If you mail a small list often, check the send cap as well as the contact count.
Who Should Stay
Mailchimp is worth its price when you use its ecommerce reporting, its Shopify or WooCommerce integration, or a team that already knows the platform well. Migration takes real time. If your list is large and you send infrequently, or you only need simple campaigns, the Mailchimp alternatives page compares cheaper options at your list size.
Sources
- Mailchimp — Marketing Pricing — accessed 2026-09-22
Mailchimp Pricing Over Time
Pricing History
+18% since 2023-06Compare Mailchimp Pricing to Alternatives
| Tool | Free Plan | Starts At | Rating |
|---|---|---|---|
| Mailchimp (this tool) | Yes | $13/mo | 4.3/5 |
| Moosend | No | $9/mo -$4 | 4.7/5 |
| Sender | Yes | $10/mo -$3 | 4.7/5 |
| MailerLite | Yes | $12/mo -$1 | 4.6/5 |
| Omnisend | Yes | $16/mo | 4.6/5 |
| Benchmark Email | Yes | $19/mo | 4.3/5 |
| Privy | No | $30/mo | 4.6/5 |