MailerLite Pricing

Pricing Analysis

MailerLite uses a subscriber-based model with simple public tiers: Free, Comfort at $12/month, Power at $25/month and a custom-priced Enterprise plan. Paying yearly takes 10% off, and nonprofits get 30% off paid plans. The structure is easy to budget for, and the difference between tiers is mostly feature depth rather than odd metering.

The value is where MailerLite wins. You get campaigns, a visual automation builder, landing pages and forms without paying Kit or ecommerce-platform prices. For many small businesses it covers most of what they need for a fraction of the cost. The weaker spot is reporting, which is lighter than ActiveCampaign’s or Klaviyo’s.

What Changed in 2026

On June 16, 2026 MailerLite renamed and repriced its plans and cut the free tier again.

• Plans renamed and repriced. Growing Business became Comfort (was $10, now $12 a month on monthly billing) and Advanced became Power (was $20, now $25). Legacy customers may still see the old plan names on their bills, so articles that mention “Growing Business” describe a real plan under its old label, at its old price.
• The free plan shrank for the third time. It held 1,000 subscribers in early 2025, dropped to 500 in September 2025 and now covers 250 subscribers and 2,500 emails a month.
• Free accounts got feature caps. Enforcement started on August 13, 2026.

Free Plan Limits

The free plan counts active items, so drafts and paused items don’t use up the allowance:

• 3 active automations, each with at most 5 steps
• 3 active forms, counting pop-ups, promotional pop-ups and embedded forms together
• 1 published landing page and 1 published website
• 1 active digital product or booking
• 250 active subscribers, 2,500 emails a month, 2 user seats

Going over any of these puts the account into a restricted state: you can’t create, activate or edit automations, forms, pages or products, send email or import subscribers until you are back under the limits or pay. Sent campaigns and data are kept. Free accounts also have limited API access and cannot send through the API.

Subscriber counts are cumulative within a billing cycle. An address that was active at any point in the cycle counts until your next anniversary date, so deleting contacts mid-cycle doesn’t lower that cycle’s count.

Comfort lifts the caps to 50 automations, 10 forms, 10 landing pages, 10 websites and 5 digital products, and removes the MailerLite logo. Sending on Comfort is capped at 10 times the top of your subscriber tier each month, so a small list that mails often can still hit the send limit. Power removes the feature caps.

Who MailerLite’s Pricing Suits

Judge MailerLite on its paid plans: at 250 subscribers the free plan is closer to a trial than a permanent home. Comfort suits small businesses, creators and agencies on lean budgets that want solid email software without paying for category hype. If you need deep ecommerce segmentation or revenue attribution, the savings may be temporary.