MailerLite vs Moosend
MailerLite and Moosend are both popular choices in the email marketing platform space. Moosend is the more affordable option at $9/mo, which is $3 less than MailerLite's $12/mo entry point. MailerLite offers a free plan (250 subscribers, 2,500 emails/month), while Moosend does not. Both tools work well for small businesses and startups.
Quick Verdict
MailerLite wins on integrations, free tier.
Moosend wins on price, deliverability, rating.
Best for most users: Moosend (small businesses).
MailerLite
Email marketing tools for growing businesses
MailerLite is known for its simplicity, affordability, and clean design. It's one of the best options for small businesses and beginners who want professional email marketing without complexity. The built-in website builder and digital product sales features add extra value.
Moosend
All-in-one email marketing and automation
Moosend is a budget-friendly email marketing platform that punches above its weight class. Despite its low price point, it offers solid automation, transactional emails, and landing pages. Its generous lifetime recurring affiliate program at 40% makes it attractive for affiliate marketers.
Feature Comparison
| Feature | MailerLite | Moosend |
|---|---|---|
| Rating | 4.6/5 | 4.7/5 |
| Starting Price | $12/mo | $9/mo |
| Free Plan | 250 subscribers, 2,500 emails/month | No free plan |
| Founded | 2010 | 2011 |
| Email Templates | 90 | 80 |
| Integrations | 140 | 100 |
| Deliverability Rate | 97% | 98% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | Yes | Yes |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | No | No |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | No | No |
| Web Push Notifications | No | No |
| Live Chat | Yes | No |
| Advanced Analytics | Yes | Yes |
MailerLite: Pros & Cons
Pros
- + Excellent value for money — most affordable paid plans
- + Clean, intuitive interface perfect for beginners
- + Built-in website and landing page builder
- + Sell digital products directly
- + Strong drag-and-drop email editor
Cons
- − Free plan limited to 250 subscribers and 2,500 emails/month
- − No SMS marketing
- − Fewer integrations than competitors
- − Strict approval process for new accounts
- − Limited automation compared to ActiveCampaign
Moosend: Pros & Cons
Pros
- + Very affordable starting at $9/month
- + Unlimited emails on all plans
- + Solid automation for the price
- + 40% lifetime recurring affiliate program
- + Built-in transactional email support
Cons
- − No free plan (30-day trial only)
- − Smaller integration ecosystem
- − No SMS marketing
- − Brand less well-known
- − Enterprise pricing not transparent
The Verdict
MailerLite and Moosend are closely matched — both score within 0.1 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, Moosend reports 98% compared to 97% for MailerLite — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | MailerLite | Moosend |
|---|---|---|---|
| Starting Price | 30% | $12/mo | $9/mo Winner |
| Deliverability | 25% | 97% | 98% Winner |
| Rating | 25% | 4.6/5 | 4.7/5 Winner |
| Integrations | 10% | 140 Winner | 100 |
| Free Tier | 10% | Yes Winner | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose MailerLite if…
- + You need a free plan to get started
- + You're a beginners
- + You're a bloggers
Choose Moosend if…
- + You want lower starting costs ($9/mo)
- + You're a ecommerce
- + You're a agencies