Kit (ConvertKit) Pricing
Kit (formerly ConvertKit) is free for up to 10,000 subscribers, yet the paid Creator plan starts at $39 per month for just 1,000 subscribers, or $33 a month if you pay yearly. Since September 2026 the free plan no longer runs automations or sequences, so that jump comes as soon as you need a welcome sequence.
Prices verified July 2026
Starting price
$39/mo
$33/mo billed annually
Free plan
Yes
10,000 subscribers
Plans
3
14-day free trial
Newsletter
Up to 10,000 subscribers
- ✓ Unlimited broadcasts
- ✓ Landing pages
- ✓ No automations or email sequences (paid plans only)
Best for: testing Kit (ConvertKit) or lists under 10,000.
Creator
or $33/mo billed annually
Up to 1,000 subscribers
- ✓ Unlimited automations
- ✓ Email sequences
- ✓ Third-party integrations
- ✓ A/B testing
Best for: growing businesses with up to 1,000 subscribers.
Creator Pro
or $66/mo billed annually
Up to 1,000 subscribers
- ✓ Unlimited users
- ✓ Insights dashboard
- ✓ Priority support
- ✓ Newsletter referral system
Best for: agencies, large lists, and teams needing advanced features.
Prices shown are for the base subscriber count. Cost scales as your list grows.
14-day free trial available
What's Included in Each Plan
| Feature | Newsletter | Creator | Creator Pro |
|---|---|---|---|
| Price | Free | $39/mo | $79/mo |
| Subscribers | 10,000 | 1,000 | 1,000 |
Feature availability may vary. Check Kit (ConvertKit)'s website for the latest plan details.
Pricing Analysis
Kit uses subscriber-based pricing with a clear creator tilt. The public plans are the free Newsletter plan, Creator at $39/month billed monthly and Creator Pro at $79/month billed monthly, priced at 1,000 subscribers. Paying yearly brings them to $33/month billed annually and $66/month billed annually, which is the figure many comparison articles quote as if it were the monthly rate. Kit raised Creator from $29 to $39 a month (monthly billing) in October 2025 and moved every existing account to the new price.
Kit is not the lowest-cost way to send email. You are paying for a creator-friendly product: clean automations, forms, landing pages and an interface built around audiences, sequences and selling. Compared with MailerLite or Moosend, Kit often loses on raw price. Compared with heavier all-in-one tools, it can still feel efficient if your business is built around content and audience trust.
The Free Plan No Longer Runs Automations
Kit’s free Newsletter plan still covers up to 10,000 subscribers with unlimited broadcasts, forms and landing pages. What it no longer includes is visual automations, the automation template library and email sequences. Rules, RSS campaigns, AI connectors and paid apps are paid-only too. Our pricing audit first recorded the change on September 3, 2026; Kit’s help page describes the current rules but gives no start date.
If an account on the free plan had automations, they are not deleted. Per Kit’s help documentation they stop running while you’re on the free plan and resume when you upgrade. The practical risk is a welcome sequence that has gone quiet: new subscribers land on your list and hear nothing.
Your options are to pay for Creator, which brings automations back, or to stay free and replace the welcome sequence with the form’s confirmation email and a “start here” broadcast you resend by hand. For tools that still include some automation for free, see Kit alternatives for creators.
Who Kit’s Pricing Suits
Kit works best for creators, writers, coaches and educators whose automations earn money. At $39/month billed monthly, a sale or two a month from a working sequence covers the plan. If you only need a single welcome email, or you mainly want cheap sending at a growing list size, Kit is harder to defend: price it against MailerLite or Moosend at your actual subscriber count.
Sources
- Kit Help — The Kit Free plan — accessed 2026-10-05
- Kit — Pricing — accessed 2026-10-03