BirdSend vs Kit (ConvertKit)
BirdSend and Kit (ConvertKit) are both popular choices in the email marketing platform space. Kit (ConvertKit) has been around since 2013, giving it a 6-year head start over BirdSend (founded 2019). BirdSend is the more affordable option at $9/mo, which is $30 less than Kit (ConvertKit)'s $39/mo entry point. Kit (ConvertKit) offers a free plan (10,000 subscribers), while BirdSend does not. Kit (ConvertKit) has the edge with landing pages. Both tools work well for bloggers and solopreneurs.
Quick Verdict
BirdSend wins on price.
Kit (ConvertKit) wins on deliverability, rating, integrations, free tier.
Best for most users: Kit (ConvertKit) (bloggers).
BirdSend
Affordable email marketing for content creators
BirdSend is a budget-friendly email marketing tool built for content creators. It focuses on deliverability and revenue tracking while keeping costs 3-5x lower than alternatives like ConvertKit and ActiveCampaign. All plans include unlimited sends, automation, and segmentation.
Kit (ConvertKit)
Email marketing built for creators
Kit (formerly ConvertKit) is purpose-built for online creators including bloggers, podcasters, YouTubers, and course creators. It emphasizes simplicity and deliverability over complex design features, making it ideal for text-based newsletters and automated sequences.
Feature Comparison
| Feature | BirdSend | Kit (ConvertKit) |
|---|---|---|
| Rating | 4/5 | 4.6/5 |
| Starting Price | $9/mo | $39/mo |
| Free Plan | No free plan | 10,000 subscribers |
| Founded | 2019 | 2013 |
| Email Templates | 20 | 50 |
| Integrations | 15 | 90 |
| Deliverability Rate | 97% | 98.2% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | No | Yes |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | No | No |
| SMS Marketing | No | No |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | No | No |
| Web Push Notifications | No | No |
| Live Chat | No | No |
| Advanced Analytics | Yes | Yes |
BirdSend: Pros & Cons
Pros
- + Extremely affordable at 3-5x cheaper than competitors like ConvertKit
- + Unique revenue-per-email tracking shows which emails make money
- + Unlimited email sends on all plans
- + Free migration from other providers
- + Pricing designed specifically for content creators on tight budgets
Cons
- − No free plan, only a 7-day free trial
- − Limited template selection and no drag-and-drop editor
- − Fewer integrations than established competitors
- − No landing page builder or SMS marketing
- − Very limited third-party integrations compared to established tools
Kit (ConvertKit): Pros & Cons
Pros
- + Excellent creator ecosystem with built-in monetization
- + Intuitive visual automation builder
- + Generous free plan up to 10,000 subscribers
- + Strong deliverability rates
- + Creator-focused features like tip jars and paid newsletters
Cons
- − Limited email template design options
- − Gets expensive at higher subscriber counts
- − No native SMS; texting needs the third-party SlickText app
- − Basic reporting compared to competitors
- − No drag-and-drop email editor
The Verdict
Kit (ConvertKit) edges ahead with a 4.6/5 rating compared to BirdSend's 4/5. The gap comes mainly from feature depth (4.4 vs 3) and deliverability (4.7 vs 3.9). On deliverability, Kit (ConvertKit) reports 98.2% compared to 97% for BirdSend — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | BirdSend | Kit (ConvertKit) |
|---|---|---|---|
| Starting Price | 30% | $9/mo Winner | $39/mo |
| Deliverability | 25% | 97% | 98.2% Winner |
| Rating | 25% | 4/5 | 4.6/5 Winner |
| Integrations | 10% | 15 | 90 Winner |
| Free Tier | 10% | No | Yes Winner |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose BirdSend if…
- + You want lower starting costs ($9/mo)
- + You're a content creators
- + You're a course creators
Choose Kit (ConvertKit) if…
- + You need a free plan to get started
- + You need built-in landing pages
- + You're a creators
- + You're a podcasters