Braze Pricing
Rewrite the rules of customer engagement with AI. Custom pricing across four editions, scaled by Monthly Active Users (MAU) via an Action Credits model. Contact sales for a quote..
Prices verified July 2026
Starting price
Free
Free plan
No
Plans
4
14-day free trial
Go
Custom
- ✓ Entry-level edition for early-stage teams
- ✓ BrazeAI capabilities
- ✓ Cross-channel messaging
- ✓ Braze Data Platform
Best for: enterprises and large organizations with custom requirements.
Select
Custom
- ✓ Mid-market edition
- ✓ Enhanced security
- ✓ Journey orchestration
Best for: enterprises and large organizations with custom requirements.
Pro
Custom
- ✓ Advanced AI and personalization capabilities
- ✓ 170+ integrations
Best for: enterprises and large organizations with custom requirements.
Enterprise
Custom
- ✓ Large-scale, premium orchestration
- ✓ Advanced analytics
- ✓ Dedicated support
Best for: enterprises and large organizations with custom requirements.
Prices shown are for the base subscriber count. Cost scales as your list grows.
Start with Braze
14-day free trial available
Compare Braze Pricing to Alternatives
| Tool | Free Plan | Starts At | Rating |
|---|---|---|---|
| Braze (this tool) | No | Custom | 4.4/5 |
| Moosend | No | $9/mo | 4.7/5 |
| Sender | Yes | $10/mo | 4.7/5 |
| MailerLite | Yes | $12/mo | 4.6/5 |
| EngageBay | Yes | $14.99/mo | 4.7/5 |
| Systeme.io | Yes | $17/mo | 4.8/5 |
| Kit (ConvertKit) | Yes | $39/mo | 4.6/5 |