Buttondown Pricing
Buttondown is a newsletter platform. There is a free plan covering 100 contacts, and paid plans start at $9/mo.
Prices verified July 2026
Starting price
$9/mo
Free plan
Yes
100 subscribers
Plans
2
Free tier included
Pricing Analysis
Buttondown's starting price of $9/mo is well below the newsletter platform average of ~$25/mo, making it one of the more budget-friendly options in its category. The free plan (100 subscribers) lets you test the platform before committing. It's a reasonable starting point for very small lists, though you'll likely outgrow it once your subscriber count passes the limit.
Free
Up to 100 subscribers
- ✓ Unlimited email sends
- ✓ Markdown-first editor
- ✓ Full REST API
- ✓ Hosted subscriber management
Best for: testing Buttondown or lists under 100.
Paid
Up to 1,000 subscribers
- ✓ Everything in Free
- ✓ Base price scales by subscriber count
- ✓ Remove Buttondown branding
- ✓ Optional add-ons from $9/mo
Best for: scaling businesses that need more capacity.
Prices shown are for the base subscriber count. Cost scales as your list grows.
Free plan available — no credit card required