Best Mailchimp Alternatives
Mailchimp is still a credible choice for small businesses, especially if you value ease of use and value for money plus automation and segmentation. But people usually start looking elsewhere when free plan severely limited (500 contacts, 1,000 sends) and premium plan is expensive ($350/mo).
8 realistic alternatives stand out here, and each solves a slightly different problem. 5 start below Mailchimp's $13/mo entry price.
The most common reasons people explore Mailchimp alternatives: free plan severely limited (500 contacts, 1,000 sends), and premium plan is expensive ($350/mo). These are real tradeoffs, not dealbreakers for everyone — but if they affect your workflow, the alternatives below address them directly. Among these 8 alternatives, 5 are cheaper and 6 score higher in our ratings. The best choice depends on what matters most to you — price, features, or ease of use.
Mailchimp — Free plan · from $13/mo (free plan: 250 contacts, 500 emails/month). Rated 4.3/5.
- + Most recognized brand in email marketing
- + Excellent drag-and-drop editor
When it makes sense to switch
- + Switch if your main blocker is "Free plan severely limited (500 contacts, 1,000 sends)". That issue is a recurring theme across the alternatives on this page.
- + Switch if price pressure matters: Moosend starts at $9/mo versus $13/mo for Mailchimp.
- + Switch if you want the strongest all-around option first: Sender scores 4.7/5 versus 4.3/5.
When staying with Mailchimp is still rational
- • Mailchimp is still worth keeping if you already rely on its strengths in ease of use and value for money plus automation and segmentation.
- • Stay put if migration cost is higher than the gain. Rebuilding automations, forms, templates, and reporting usually matters more than saving a few dollars per month.
- • Stay with Mailchimp if "Most recognized brand in email marketing" is the reason you chose it in the first place.
Quick comparison snapshot
This table is here to answer the first decision question quickly: are you mainly leaving Mailchimp for price, ease of use, feature depth, or fit for a different audience?
| Tool | Starting price | Free plan | Best for | Biggest edge | Watch out for |
|---|---|---|---|---|---|
| Mailchimp Current tool | $13/mo | 250 contacts, 500 emails/month | small businesses and beginners | ease of use and value for money plus automation and segmentation | Free plan severely limited (500 contacts, 1,000 sends) |
| Sender
Read review →
| $10/mo | 2,500 subscribers | small businesses and ecommerce | ease of use and value for money plus automation and segmentation | No A/B testing |
| Benchmark Email
Read review →
| $27/mo | 500 contacts, 2,500 emails/month, 1 user | beginners and small businesses | ease of use and feature depth plus automation and segmentation | Extremely poor deliverability rate of 47.1% in EmailToolTester's January 2024 independent test, consistently ranking near the bottom |
| Moosend
Read review →
| $9/mo | No | small businesses and ecommerce | value for money and ease of use plus automation and segmentation | No free plan (30-day trial only) |
| MailerLite
Read review →
| $10/mo | 500 subscribers | small businesses and beginners | ease of use and value for money plus automation and segmentation | Free plan limited to 1,000 subscribers |
Common reasons to look for Mailchimp alternatives
- - Free plan severely limited (500 contacts, 1,000 sends)
- - Premium plan is expensive ($350/mo)
- - Charges for unsubscribed contacts
Step-by-step migration guides
Detailed instructions for moving your contacts, automations, and templates.
Better pricing
Sender
Affordable email and SMS marketing
Sender offers one of the most generous free plans in email marketing, combined with built-in SMS capabilities. It's an excellent choice for budget-con...
Sender makes sense if you still want a tool for small businesses and beginners but need a different balance of price and capability. Compared with Mailchimp, Sender starts at $10/mo, lower than Mailchimp's $13/mo and it currently rates higher (4.7/5 vs 4.3/5). The tradeoff is no A/B testing.
Moosend
All-in-one email marketing and automation
Moosend is a budget-friendly email marketing platform that punches above its weight class. Despite its low price point, it offers solid automation, tr...
Moosend makes sense if you still want a tool for small businesses and ecommerce but need a different balance of price and capability. Compared with Mailchimp, Moosend starts at $9/mo, lower than Mailchimp's $13/mo and it currently rates higher (4.7/5 vs 4.3/5). The tradeoff is no free plan (30-day trial only).
MailerLite
Email marketing tools for growing businesses
MailerLite is known for its simplicity, affordability, and clean design. It's one of the best options for small businesses and beginners who want prof...
MailerLite makes sense if you still want a tool for small businesses and beginners but need a different balance of price and capability. Compared with Mailchimp, MailerLite starts at $10/mo, lower than Mailchimp's $13/mo and it currently rates higher (4.6/5 vs 4.3/5). The tradeoff is free plan limited to 1,000 subscribers.
Omnisend
Ecommerce email and SMS made easy
Omnisend is an ecommerce-focused marketing platform that combines email, SMS, and web push notifications. It offers pre-built automation workflows for...
Omnisend makes sense if you still want a tool for small businesses and ecommerce but need a different balance of price and capability. Compared with Mailchimp, Omnisend starts at $11/mo, lower than Mailchimp's $13/mo and it currently rates higher (4.6/5 vs 4.3/5). The tradeoff is not suitable for non-ecommerce use cases.
Brevo (Sendinblue)
The most approachable CRM suite
Brevo (formerly Sendinblue) stands out with its unique pricing model based on email volume rather than subscriber count. This makes it particularly at...
Brevo (Sendinblue) makes sense if you still want a tool for small businesses and ecommerce but need a different balance of price and capability. Compared with Mailchimp, Brevo (Sendinblue) starts at $9/mo, lower than Mailchimp's $13/mo and it currently rates higher (4.5/5 vs 4.3/5). The tradeoff is free plan limited to 300 emails per day.
Better for small businesses
Benchmark Email
Straightforward email marketing with all features on every plan
Benchmark Email is a multilingual email marketing platform founded in 2004 that takes an all-features-included approach, giving every user access to a...
Benchmark Email makes sense if you still want a tool for small businesses and beginners but need a different balance of price and capability. Compared with Mailchimp, the main difference is positioning: Benchmark Email leans harder into ease of use and feature depth plus automation and segmentation. The tradeoff is extremely poor deliverability rate of 47.1% in EmailToolTester's January 2024 independent test, consistently ranking near the bottom.
GetResponse
All-in-one marketing platform
GetResponse is a full-featured marketing platform that goes beyond email marketing to include webinars, landing pages, sales funnels, and marketing au...
GetResponse makes sense if you still want a tool for small businesses and ecommerce but need a different balance of price and capability. Compared with Mailchimp, the main difference is positioning: GetResponse leans harder into ease of use and deliverability plus automation and segmentation. The tradeoff is free plan limited to 500 subscribers.
Better for beginners
Privy
Ecommerce email and SMS marketing built for Shopify stores
Privy is an ecommerce-focused email and SMS marketing platform built specifically for Shopify stores, combining conversion popups, email campaigns, an...
Privy makes sense if you still want a tool for beginners and ecommerce but need a different balance of price and capability. Compared with Mailchimp, it currently rates higher (4.6/5 vs 4.3/5). The tradeoff is limited to ecommerce use cases — not suitable for B2B, SaaS, or non-store businesses.
Frequently Asked Questions
What is the cheapest alternative to Mailchimp? +
Moosend is the cheapest option in this comparison at $9/mo. That makes it the first tool to check if you are leaving Mailchimp mainly for budget reasons.
What is the best Mailchimp alternative for beginners? +
Benchmark Email is the strongest beginner pick in this set because it leads on ease of use and still covers the core workflow most teams need when moving away from Mailchimp.
Is Mailchimp still worth it in 2026? +
Mailchimp is still worth it if you specifically value ease of use and value for money plus automation and segmentation and you are not blocked by free plan severely limited (500 contacts, 1,000 sends) or premium plan is expensive ($350/mo). If those tradeoffs are already slowing you down, one of the alternatives on this page will usually be a better fit.
Which Mailchimp alternative is best overall? +
Sender is the strongest all-around option in this group on our current ratings at 4.7/5. It is the safest starting point if you want a balanced replacement rather than the cheapest or most niche alternative.