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MailToolFinder

Email Marketing Pricing History

Pricing in email marketing has shifted significantly since 2023. Mailchimp raised prices twice. Flodesk cut theirs in half. Kit (ConvertKit) more than doubled entry-level pricing. This page tracks what actually changed and when.

5

Tools that raised prices

3

Tools that lowered prices

5

Tools with stable pricing

Price Increases

Kit (ConvertKit)

Email marketing built for creators

+120% increase
Jan 2024: $15/mo May 2026: $33/mo +$18/mo
Oct 2024: $15/moSep 2025: $33/mo
GetResponse

All-in-one marketing platform

+19% increase
Jan 2024: $16/mo May 2026: $19/mo +$3/mo
Jan 2025: $19/mo
Mailchimp

Turn emails into revenue

+18% increase
Jun 2023: $11/mo May 2026: $13/mo +$2/mo
Jan 2024: $13/moJan 2026: $13/mo
AWeber

Powerfully simple email marketing

+15% increase
Jan 2024: $13/mo May 2026: $15/mo +$2/mo
Dec 2024: $15/mo
HubSpot Email Marketing

Email marketing powered by CRM data

+11% increase
Jan 2024: $18/mo May 2026: $20/mo +$2/mo
Mar 2024: $15/moMar 2025: $20/mo

Price Reductions

ActiveCampaign

Marketing automation that drives growth

-48% reduction
Jan 2024: $29/mo May 2026: $15/mo $-14/mo
Systeme.io

Budget-friendly all-in-one marketing platform for solopreneurs

-37% reduction
Jan 2024: $27/mo May 2026: $17/mo $-10/mo
Brevo (Sendinblue)

The most approachable CRM suite

-31% reduction
Jan 2024: $13/mo May 2026: $9/mo $-4/mo

Stable Pricing

These platforms have maintained consistent entry-level pricing across the tracked period.

Data notes

Prices shown are for the lowest-tier paid plan at 1,000 subscribers on monthly billing. Free plan availability may have changed separately from paid pricing. We track changes as we observe them — this is not necessarily a complete record of every price change. Last updated: May 2026.