Best Free Email Marketing Tools
The best email marketing platforms with generous free plans. Start sending professional emails without spending a dime.
What We Looked For
We ranked free plans by their actual usability: subscriber limits, monthly send limits, feature restrictions, and whether essential capabilities like automation and landing pages are included. A free plan that caps at 250 subscribers isn't the same as one that supports 10,000.
How we ranked: Filtered for tools with genuinely useful free tiers, then ranked by overall rating.
Independent ratings. No paid placements. How we score
Systeme.io
Budget-friendly all-in-one marketing platform for solopreneurs
Systeme.io is a bootstrapped French all-in-one marketing platform founded by Aurelien Amacker in 2017 that bundles email marketing, sales funnels,...
Mailtrap
Email testing sandbox and transactional sending platform for developers
Mailtrap is a unique platform that combines an email testing sandbox with transactional email sending, purpose-built for development teams. Its...
Sender
Affordable email and SMS marketing
Sender offers one of the most generous free plans in email marketing, combined with built-in SMS capabilities. It's an excellent choice for...
EngageBay
All-in-one CRM for marketing, sales & support
EngageBay is a bootstrapped all-in-one CRM platform that bundles marketing automation, sales pipeline management, helpdesk ticketing, and live chat...
Apollo.io
Sales intelligence platform with 210M+ contacts and built-in outreach
Apollo.io is the leading sales intelligence platform with a 210M+ contact database, built-in email sequences, dialer, and meeting scheduler. It earned...
Kit (ConvertKit)
Email marketing built for creators
Kit (formerly ConvertKit) is purpose-built for online creators including bloggers, podcasters, YouTubers, and course creators. It emphasizes...
MailerLite
Email marketing tools for growing businesses
MailerLite is known for its simplicity, affordability, and clean design. It's one of the best options for small businesses and beginners who want...
Klaviyo
The platform for unified customer data
Klaviyo is the gold standard for ecommerce email and SMS marketing, particularly for Shopify stores. Its deep integration with ecommerce platforms...
Omnisend
Ecommerce email and SMS made easy
Omnisend is an ecommerce-focused marketing platform that combines email, SMS, and web push notifications. It offers pre-built automation workflows for...
Flodesk
Design emails people love to get
Flodesk is a design-first email marketing platform known for its stunning templates and unusually simple builder. It's particularly popular among...
tinyEmail
AI-powered email marketing built for Shopify stores
tinyEmail is an AI-powered email marketing platform purpose-built for Shopify and e-commerce stores, offering an unusually affordable volume-based...
Loops
The email platform built for SaaS
Loops is a developer-first email platform designed exclusively for SaaS companies, combining marketing and transactional email in a single clean...
Postmark
Transactional email with exceptional deliverability, now by ActiveCampaign
Postmark, originally built by Wildbit and acquired by ActiveCampaign in 2022, is a transactional email service laser-focused on deliverability and...
Brevo (Sendinblue)
The most approachable CRM suite
Brevo (formerly Sendinblue) stands out with its unique pricing model based on email volume rather than subscriber count. This makes it particularly...
beehiiv
The newsletter platform built for growth
beehiiv was built by the team behind Morning Brew's growth to 4 million subscribers. It's specifically designed for newsletter businesses with...
Mailmodo
Interactive AMP email marketing with in-email forms and surveys
Mailmodo is the pioneering interactive email marketing platform that uses AMP technology to let recipients fill forms, take surveys, book meetings,...
ConvertFlow
All-in-one conversion platform with personalized popups, forms, and landing pages
ConvertFlow is an all-in-one conversion platform that combines personalized popups, multi-step forms, landing pages, quizzes, and sticky bars to...
Buttondown
The easiest way to start and grow your newsletter
Buttondown is a minimalist newsletter platform beloved by developers and writers who prefer Markdown over drag-and-drop editors. It focuses on writing...
HubSpot Email Marketing
Email marketing powered by CRM data
HubSpot's email marketing is part of its complete Marketing Hub. While the free and Starter tiers offer competitive email marketing, the real power...
Substack
The newsletter platform where writers build independent media businesses
Substack is the dominant newsletter platform that uniquely combines free publishing tools with a 10% revenue-share model, letting writers launch...
Amazon SES
Cheapest email at scale on AWS infrastructure
Amazon SES is AWS's cloud-based email sending service that processes over a trillion emails annually for customers like Netflix and Duolingo. At just...
Elastic Email
Budget-friendly email delivery with marketing features
Elastic Email is a budget-friendly email delivery platform founded in 2010 that offers both transactional email API and marketing email capabilities....
GetResponse
All-in-one marketing platform
GetResponse is a full-featured marketing platform that goes beyond email marketing to include webinars, landing pages, sales funnels, and marketing...
Mailchimp
Turn emails into revenue
Mailchimp is the most widely recognized email marketing platform, used by millions of businesses worldwide. Acquired by Intuit in 2021, it offers a...
Zoho Campaigns
Affordable email marketing deeply integrated with the Zoho ecosystem
Zoho Campaigns is the email marketing arm of the Zoho ecosystem, launched in 2012 and designed to work directly with Zoho CRM, Zoho One, and 45+ other...
Benchmark Email
Straightforward email marketing with all features on every plan
Benchmark Email is a multilingual email marketing platform founded in 2004 that takes an all-features-included approach, giving every user access to...
AWeber
Powerfully simple email marketing
AWeber is one of the original email marketing platforms, serving small businesses since 1998. It offers the largest template library (600+) and an...
EmailOctopus
Email marketing made easy
EmailOctopus is a stripped-back email marketing tool that focuses on simplicity and affordability. It's ideal for small businesses and creators who...
Mailgun
Developer-focused transactional email API by Sinch
Mailgun is a Sinch-owned transactional email API platform founded in 2010, designed for developers who need reliable, high-volume email delivery via...
Resend
Modern email API for developers with React Email and TypeScript-first SDK
Resend is a modern, developer-first email API founded in 2023 by Zeno Rocha, backed by Y Combinator. It stands out with its React Email framework that...
MailerSend
Developer-friendly transactional email by the MailerLite team
MailerSend is a transactional email service built by the team behind MailerLite, launched in 2020 with over a decade of email deliverability...
Listmonk
Self-hosted newsletter and mailing list manager
Listmonk is a free, open-source, self-hosted newsletter and mailing list manager written in Go. It handles millions of emails with minimal resources...
Ghost
Open-source publishing platform with built-in newsletters and memberships
Ghost is an independent, open-source publishing platform built for professional content creators who want full control over their audience and...
Twilio SendGrid
Scalable email API trusted by developers worldwide
Twilio SendGrid is a cloud-based email delivery platform founded in 2009 and acquired by Twilio for $2 billion in 2019. It uniquely splits its...
Mailjet
Collaborative email platform for teams with powerful API
Mailjet is a French-founded email platform (now owned by Sinch) that uniquely combines transactional and marketing email under one roof with real-time...
Plunk
The open-source email platform
Plunk is an open-source email platform that combines transactional emails, workflow automation, and campaign broadcasts in one tool. Built for...
Venturz
Your all-in-one platform to build a successful startup
Venturz is an all-in-one startup platform that bundles website building, CRM, email marketing, community management, and helpdesk into a single...
Frequently Asked Questions
What's the catch with free email marketing plans? +
Free plans typically limit subscriber count (500–10,000), monthly sends, or advanced features like automation and A/B testing. Some add their own branding to your emails. Read the fine print on what's included before committing.
Which free plan has the highest subscriber limit? +
Kit (ConvertKit) offers up to 10,000 subscribers on their free plan, which is the most generous. Mailchimp allows 500 contacts on free, while MailerLite offers 1,000. Limits change frequently, so check the latest on each platform.
Can I run a real business on a free email plan? +
Yes, especially if you're under 1,000 subscribers. Many free plans include the essentials: email broadcasts, basic automation, and sign-up forms. Upgrade to paid when you need features like A/B testing, advanced segmentation, or removing platform branding.
From the Blog
Email Marketing Pricing Comparison: What 59 Tools Actually Cost
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How-ToHow to Price a Paid Newsletter in 2026
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GuideMailerLite's 2026 Pricing Changes: New Plans and a Smaller Free Tier
MailerLite renamed its plans and cut the free tier to 250 subscribers in 2026. See what changed, who it hurts, and whether it's still worth it.