Omnisend Review
Omnisend is an ecommerce-focused marketing platform that combines email, SMS, and web push notifications. It offers pre-built automation workflows for common ecommerce scenarios like cart abandonment, order confirmation, and product recommendations.
4.5/5 Founded 2014 Free plan available
Pros & Cons
Pros
- +Purpose-built for ecommerce
- +Pre-built automation workflows for common ecommerce flows
- +SMS, email, and web push in one platform
- +Easy Shopify and WooCommerce integration
- +Good free plan for small stores
Cons
- −Not suitable for non-ecommerce use cases
- −Free plan very limited (250 contacts)
- −Gets pricey at higher subscriber counts
- −Fewer general integrations than Mailchimp
- −Limited blog/content marketing features
Key Features
Marketing Automation Yes
A/B Testing Yes
Landing Pages Yes
Segmentation Yes
Email Templates 130
Integrations 130
API Access Yes
Deliverability Rate 98.5%
Drag & Drop Editor Yes
SMS Marketing Yes
Ecommerce Features Yes
Free Trial No
Multi-Language Yes
Web Push Notifications Yes
Live Chat Yes
Advanced Analytics Yes
Pricing
SMS credits included in paid plans
Free
Free
250 subscribers
Standard
$16/mo
500 subscribers
Pro
$59/mo
2,500 subscribers
Best For
ecommerce shopify woocommerce small businesses d2c brands
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Ready to try Omnisend?
Start with their free plan (250 subscribers) and upgrade when you need more.