Omnisend Pricing 2026: Plans, the SMS Change, and What Ecommerce Brands Need to Know

If you looked at Omnisend’s pricing three months ago, what you saw no longer applies. On May 4, 2026, Omnisend restructured how SMS works inside the Pro plan — splitting it off from the base subscription for all new subscribers. That change matters if you’re an ecommerce brand that depends on SMS to recover abandoned carts, run post-purchase sequences, or reach customers who don’t open emails.

This article covers what each plan costs today, exactly what the SMS change means in practice, what landed in the product in April and May 2026, and who Omnisend is and isn’t a good fit for right now.

The Three Plans at a Glance

Omnisend runs on three tiers — Free, Standard, and Pro — each scaling in price with your contact count. Here’s the current baseline at 500 contacts, verified May 10, 2026:

Plan	Monthly Price	Email Sends	SMS
Free	$0	500/month	Not included
Standard	$16/month	6,000/month	Not included
Pro	$59/month	Unlimited	Add-on from $0.007/SMS

The Standard plan allows 12x your contact count per month in email sends. At 5,000 contacts, that’s 60,000 sends per month — enough for a weekly campaign plus several automation flows without worrying about hitting the ceiling. Pro removes the send limit entirely and adds advanced reporting, multi-store management tools, and priority support (a dedicated Account Expert kicks in for accounts above $400/month).

SMS used to be bundled into Pro as a monthly credit equal to your subscription price. That bundling is now gone for new subscribers. Both the mechanics and the pricing implications are covered in detail below.

The Free Plan: A Real Starting Point, Not Just a Demo

The free tier allows up to 500 emails per month to a maximum of 250 unique contacts. That sounds thin, but it includes access to email templates, signup forms, basic segmentation, and standard reports. For a new Shopify or WooCommerce store that wants to test whether Omnisend fits before paying for it, it’s a meaningful trial rather than an artificially crippled one.

The ceiling comes fast. At 250 contacts, most stores hit the limit within weeks of launch. The step to Standard happens naturally.

One notable weakness: the free tier does not include live customer support. You’re limited to Omnisend’s help center and community documentation. If you’re setting up your first abandoned cart flow or troubleshooting a form integration, expect to figure it out without a live chat option.

For stores that are serious about growth, free is a testing lane, not a strategy.

The Standard Plan: Where Most Stores Land

At $16/month for 500 contacts, Standard covers email, web push notifications, A/B testing, advanced segmentation, and 24/7 live chat support. For most small to mid-size ecommerce businesses, this is the plan that earns its price.

The segmentation tools here got meaningfully better in April 2026. Total Spent and Average Order Value filters — previously locked behind a support request — are now live for all users. That means you can build a high-value customer segment and set up a loyalty or upsell campaign in a few minutes rather than opening a ticket and waiting for manual enablement.

Standard’s key constraint is that SMS is not included. You can send email and push notifications, but if SMS is part of your retention playbook, you’ll need to move to Pro. There’s no way to bolt SMS onto Standard.

If your business runs primarily on email — welcome sequences, newsletters, product announcements, seasonal campaigns — Standard is a solid choice at a competitive price. The Shopify and WooCommerce integrations are deep and largely automated, pulling order and browse data directly into segmentation without manual setup.

The Pro Plan: Unlimited Email, and SMS Has a New Price

Pro starts at $59/month for 500 contacts and removes the monthly send cap entirely. For stores running high-frequency campaigns or multiple parallel automation workflows, unlimited sends is the main value driver. Beyond email volume, Pro adds advanced reporting dashboards, multi-store management, and the account management features described below.

The significant news is the May 4, 2026 pricing change. Under the old model, a $59/month Pro subscriber received $59 in SMS credits per month — essentially a dollar-for-dollar match of their subscription cost. That bundling is gone for all new subscribers.

Under the current model, SMS is available as a volume-based add-on priced at $0.007 per SMS at the entry tier, with rates decreasing as volume increases. New Pro subscribers pay $59/month for unlimited email, then add SMS spend on top of that.

The practical math:

• 5,000 SMS per month: ~$35 additional
• 10,000 SMS per month: ~$70 additional
• 25,000 SMS per month: pricing scales down, check Omnisend’s current pricing page for volume tiers

The upside of the unbundled model is that low-volume SMS users are no longer paying for credits they don’t use. Under the old model, a store sending 500 texts a month was effectively getting very little value from the included credits while paying full Pro price. The new structure lets you pay for what you actually send.

What’s New in Spring 2026

April was a significant product month for Omnisend, with updates that ranged from segmentation access to agency workflow tools. The full April 2026 changelog is worth reading if you’re an existing customer, but here are the updates with the widest practical impact:

Multi-store asset copying — You can now copy forms, campaigns, saved templates, and automations across stores in a single action. For merchants managing multiple storefronts or agencies onboarding new clients, this eliminates a significant amount of repetitive configuration work.

Branded domain for form landing pages — Form landing pages can now be hosted on your own domain rather than a generic Omnisend URL. It’s a small change that has a real effect on opt-in trust, particularly for stores where brand consistency matters during acquisition flows.

Blotout EdgeTag integration — A server-side tracking integration that captures product views, cart additions, and checkout events that browser pixels miss due to ad blockers and iOS privacy changes. More captured events means better automation triggers — particularly for abandoned cart and browse abandonment flows that rely on accurate session tracking to fire correctly.

Analytics API expansion — The Analytics Statistics API now includes totalOrders and totalRevenue metrics covering all store sales regardless of marketing attribution. For teams routing Omnisend data into their own BI dashboards, this enables a cleaner apples-to-apples comparison between attributed revenue and total store performance.

None of these changes are show-stoppers on their own. Together, they reflect a platform adding reliability and operational depth rather than launching headline consumer features. For the ecommerce operator who’s been on the platform for a year, this is the category of update that makes day-to-day use noticeably less friction-filled.

How Omnisend Compares to the Alternatives

Omnisend’s core positioning is ecommerce-native email and SMS marketing at a lower price than Klaviyo. That pitch holds clearly at the Standard tier, where $16/month compares well against Klaviyo’s entry pricing for similar contact counts. On Pro, the comparison requires more careful arithmetic now that SMS is unbundled.

Klaviyo includes SMS access across its paid plans with per-message pricing that’s in a similar range to Omnisend’s new add-on rate. The difference is primarily in the bundling model and the depth of predictive analytics Klaviyo offers at the higher tiers. For stores that need predictive lifetime value modeling or very granular revenue attribution, Klaviyo’s analytics depth is materially better. For stores that primarily need strong automation templates, good deliverability, and a platform that knows Shopify’s data model, Omnisend is a credible alternative at lower base cost.

Mailchimp remains a common comparison point, but its ecommerce automation depth is meaningfully shallower than Omnisend’s. Unless you’re already deep in the Intuit ecosystem, Omnisend offers more ecommerce-specific tooling for similar or lower prices at most contact tiers.

Klaviyo vs Omnisend is the comparison that matters most for ecommerce brands. Run the numbers for your actual email volume and SMS message count before deciding.

Who Should Use Omnisend in 2026

Omnisend makes the most sense for ecommerce stores that want reliable email automation with native Shopify, WooCommerce, or BigCommerce integrations, without paying enterprise pricing for features they don’t need.

Good fit:

• Shopify and WooCommerce stores that want ecommerce-native automation templates ready to deploy out of the box
• Brands that send high email volume but low to moderate SMS — the unbundled model works in their favor
• Agencies managing multiple client accounts who can use the April 2026 Templated Accounts and multi-store copy features
• Stores that want solid deliverability without needing to manage their own sending infrastructure

Less ideal:

• SMS-heavy stores comparing against the pre-May 4 Pro pricing — the math has changed and Klaviyo or Omnisend’s old Pro model may have been a better deal
• Non-ecommerce businesses; the platform is built around shopping behavior signals and doesn’t translate naturally to SaaS, B2B, or service businesses
• Teams that need advanced predictive analytics or the depth of revenue attribution reporting that Klaviyo offers at its higher tiers

The free plan is worth using for a week to verify your Shopify or WooCommerce integration pulls data correctly before committing. Most stores will settle on Standard and stay there. Pro makes sense once you’re pushing enough email volume to justify unlimited sends, or you need the multi-store and reporting features that arrived with this year’s updates.

For the current scaling prices across all contact tiers, Omnisend’s pricing help center article has the full breakdown updated as of May 2026. See also our best email marketing for ecommerce roundup for how Omnisend ranks against the full field, and our Omnisend pricing breakdown for a more detailed plan-by-plan comparison.

Sources

1. Omnisend Pricing — Official Page — accessed 2026-05-10
2. What's New: Omnisend's April 2026 Updates — accessed 2026-05-10
3. Omnisend Pricing Plans 2026 — Help Center — accessed 2026-05-10