Klaviyo vs Omnisend
Klaviyo and Omnisend are both popular choices in the email marketing platform space. Omnisend is the more affordable option at $11/mo — that's $9 less than Klaviyo's $20/mo entry point. Both offer free plans to get started. Both tools work well for ecommerce and shopify.
Quick Verdict
Klaviyo wins on deliverability, integrations.
Omnisend wins on price.
Best for most users: Klaviyo (ecommerce).
Klaviyo
The platform for unified customer data
Klaviyo is the gold standard for ecommerce email and SMS marketing, particularly for Shopify stores. Its deep integration with ecommerce platforms enables sophisticated automated flows like abandoned cart, post-purchase, and win-back sequences based on real purchase data.
Omnisend
Ecommerce email and SMS made easy
Omnisend is an ecommerce-focused marketing platform that combines email, SMS, and web push notifications. It offers pre-built automation workflows for common ecommerce scenarios like cart abandonment, order confirmation, and product recommendations.
Feature Comparison
| Feature | Klaviyo | Omnisend |
|---|---|---|
| Rating | 4.6/5 | 4.6/5 |
| Starting Price | $20/mo | $11/mo |
| Free Plan | 250 subscribers | 250 subscribers |
| Founded | 2012 | 2014 |
| Email Templates | 100 | 130 |
| Integrations | 350 | 130 |
| Deliverability Rate | 99% | 98.5% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✓ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✓ | ✓ |
| Web Push Notifications | ✕ | ✓ |
| Live Chat | ✕ | ✓ |
| Advanced Analytics | ✓ | ✓ |
Klaviyo: Pros & Cons
Pros
- +Best-in-class ecommerce integrations (Shopify, WooCommerce)
- +Powerful segmentation with predictive analytics
- +Excellent deliverability (99%+)
- +Revenue attribution for every email and SMS
- +Deep customer data platform capabilities
Cons
- −Expensive for large lists
- −Steep learning curve
- −Free plan very limited (250 contacts)
- −SMS credits sold separately
- −Can be overkill for non-ecommerce businesses
Omnisend: Pros & Cons
Pros
- +Purpose-built for ecommerce
- +Pre-built automation workflows for common ecommerce flows
- +SMS, email, and web push in one platform
- +Easy Shopify and WooCommerce integration
- +Good free plan for small stores
Cons
- −Not suitable for non-ecommerce use cases
- −Free plan very limited (250 contacts)
- −Gets pricey at higher subscriber counts
- −Fewer general integrations than Mailchimp
- −Limited blog/content marketing features
The Verdict
Klaviyo and Omnisend are closely matched — both score within 0.0 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, Klaviyo reports 99% compared to 98.5% for Omnisend — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Klaviyo | Omnisend |
|---|---|---|---|
| Starting Price | 30% | $20/mo | $11/mo |
| Deliverability | 25% | 99% | 98.5% |
| Rating | 25% | 4.6/5 | 4.6/5 |
| Integrations | 10% | 350 | 130 |
| Free Tier | 10% | Yes | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Klaviyo if…
- + You're a retail
- + You're a fashion
- + Best-in-class ecommerce integrations (Shopify, WooCommerce)
Choose Omnisend if…
- + You want lower starting costs ($11/mo)
- + You're a woocommerce
- + You're a small businesses