How to Migrate from Klaviyo to Omnisend
E-commerce businesses switch from Klaviyo to Omnisend primarily for cost savings. Klaviyo's pricing increases steeply as subscriber counts grow, and Omnisend offers competitive e-commerce email features at a lower price point. Omnisend also bundles SMS into its pricing more affordably than Klaviyo's separate SMS billing. For Shopify stores that need solid e-commerce automations without Klaviyo's premium price tag, Omnisend is the most common alternative.
What Transfers?
Method: CSV export/import
Export Klaviyo profiles, import into Omnisend. Both platforms are e-commerce focused, so contact data maps well.
Rebuild templates in Omnisend's email editor. Omnisend includes e-commerce template blocks similar to Klaviyo.
Recreate Klaviyo flows as Omnisend automation workflows. Omnisend has pre-built e-commerce automations.
Create new signup forms and pop-ups in Omnisend.
Historical data stays in Klaviyo. Omnisend begins tracking from the point of integration.
Method: CSV import with tags
Klaviyo custom properties can be mapped to Omnisend tags and custom fields.
Step-by-Step Migration Guide
- 1
Connect Omnisend to your e-commerce platform
Install the Omnisend app on Shopify, WooCommerce, or BigCommerce first. This syncs product and order data before you import contacts.
- 2
Export profiles from Klaviyo
Go to Profiles in Klaviyo, select all, and export as CSV. Include email, properties, and list/segment memberships.
- 3
Import contacts into Omnisend
Upload the CSV to Omnisend's contact import. Map Klaviyo properties to Omnisend fields. Assign contacts to segments.
- 4
Set up core automations
Build Omnisend automations for abandoned cart, welcome series, post-purchase, and browse abandonment. Use Omnisend's pre-built workflow templates as starting points.
- 5
Rebuild email templates
Create email templates in Omnisend's editor. Add product recommendation blocks and dynamic discount codes.
- 6
Configure SMS (optional)
If you use Klaviyo SMS, set up Omnisend's SMS channel. Omnisend includes SMS in its pricing on higher plans.
- 7
Authenticate domain and warm up
Set up sending domain DNS records. Start with engaged segments and gradually expand to warm up your sending reputation on Omnisend.
Watch Out For
Klaviyo's advanced predictive analytics (predicted CLV, churn risk) do not exist in Omnisend. If you rely on these for segmentation, expect reduced targeting capability.
Klaviyo's custom metric tracking and event-based segmentation are more advanced than Omnisend's. Complex behavioral segments may need simplification.
Omnisend's reporting is less granular than Klaviyo's. Revenue attribution and flow analytics are available but with less detail.
Ready to switch to Omnisend?
Start with Omnisend's free plan and import your contacts.
What You Get with Omnisend
Pros
- +Purpose-built for ecommerce
- +Pre-built automation workflows for common ecommerce flows
- +SMS, email, and web push in one platform
- +Easy Shopify and WooCommerce integration
- +Good free plan for small stores
Cons
- −Not suitable for non-ecommerce use cases
- −Free plan very limited (250 contacts)
- −Gets pricey at higher subscriber counts
- −Fewer general integrations than Mailchimp
- −Limited blog/content marketing features