Moosend vs Omnisend
Moosend and Omnisend are both popular choices in the email marketing platform space. Moosend is the more affordable option at $9/mo — that's $2 less than Omnisend's $11/mo entry point. Omnisend offers a free plan (250 subscribers), while Moosend does not. Omnisend has the edge with SMS marketing. Both tools work well for small businesses and ecommerce.
Quick Verdict
Moosend wins on price, rating.
Omnisend wins on deliverability, integrations, free tier.
Best for most users: Moosend (small businesses).
Moosend
All-in-one email marketing and automation
Moosend is a budget-friendly email marketing platform that punches above its weight class. Despite its low price point, it offers solid automation, transactional emails, and landing pages. Its generous lifetime recurring affiliate program at 40% makes it attractive for affiliate marketers.
Omnisend
Ecommerce email and SMS made easy
Omnisend is an ecommerce-focused marketing platform that combines email, SMS, and web push notifications. It offers pre-built automation workflows for common ecommerce scenarios like cart abandonment, order confirmation, and product recommendations.
Feature Comparison
| Feature | Moosend | Omnisend |
|---|---|---|
| Rating | 4.7/5 | 4.6/5 |
| Starting Price | $9/mo | $11/mo |
| Free Plan | No free plan | 250 subscribers |
| Founded | 2011 | 2014 |
| Email Templates | 80 | 130 |
| Integrations | 100 | 130 |
| Deliverability Rate | 98% | 98.5% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✕ | ✓ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✕ | ✓ |
| Web Push Notifications | ✕ | ✓ |
| Live Chat | ✕ | ✓ |
| Advanced Analytics | ✓ | ✓ |
Moosend: Pros & Cons
Pros
- +Very affordable starting at $9/month
- +Unlimited emails on all plans
- +Solid automation for the price
- +40% lifetime recurring affiliate program
- +Built-in transactional email support
Cons
- −No free plan (30-day trial only)
- −Smaller integration ecosystem
- −No SMS marketing
- −Brand less well-known
- −Enterprise pricing not transparent
Omnisend: Pros & Cons
Pros
- +Purpose-built for ecommerce
- +Pre-built automation workflows for common ecommerce flows
- +SMS, email, and web push in one platform
- +Easy Shopify and WooCommerce integration
- +Good free plan for small stores
Cons
- −Not suitable for non-ecommerce use cases
- −Free plan very limited (250 contacts)
- −Gets pricey at higher subscriber counts
- −Fewer general integrations than Mailchimp
- −Limited blog/content marketing features
The Verdict
Moosend and Omnisend are closely matched — both score within 0.1 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, Omnisend reports 98.5% compared to 98% for Moosend — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Moosend | Omnisend |
|---|---|---|---|
| Starting Price | 30% | $9/mo | $11/mo |
| Deliverability | 25% | 98% | 98.5% |
| Rating | 25% | 4.7/5 | 4.6/5 |
| Integrations | 10% | 100 | 130 |
| Free Tier | 10% | No | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Moosend if…
- + You want lower starting costs ($9/mo)
- + You're a startups
- + You're a agencies
Choose Omnisend if…
- + You need a free plan to get started
- + You need SMS marketing
- + You're a shopify
- + You're a woocommerce