Mailchimp vs Omnisend
Mailchimp is a all-in-one marketing platform while Omnisend is a email marketing platform. Mailchimp has been around since 2001, giving it a 13-year head start over Omnisend (founded 2014). Mailchimp is the more affordable option at $13/mo — that's $3 less than Omnisend's $16/mo entry point. Both offer free plans to get started. Both tools work well for small businesses and ecommerce.
Quick Verdict
Mailchimp wins on price, integrations.
Omnisend wins on deliverability, rating.
Best for most users: Omnisend (ecommerce).
Mailchimp
Turn emails into revenue
Mailchimp is the most widely recognized email marketing platform, used by millions of businesses worldwide. Acquired by Intuit in 2021, it offers a full suite of marketing tools but has become increasingly expensive compared to alternatives.
Omnisend
Ecommerce email and SMS made easy
Omnisend is an ecommerce-focused marketing platform that combines email, SMS, and web push notifications. It offers pre-built automation workflows for common ecommerce scenarios like cart abandonment, order confirmation, and product recommendations.
Feature Comparison
| Feature | Mailchimp | Omnisend |
|---|---|---|
| Rating | 4.3/5 | 4.6/5 |
| Starting Price | $13/mo | $16/mo |
| Free Plan | 250 contacts, 500 emails/month | 250 contacts, 500 emails/month |
| Founded | 2001 | 2014 |
| Email Templates | 100 | 130 |
| Integrations | 300 | 200 |
| Deliverability Rate | 96% | 98.5% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✓ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✓ | ✓ |
| Web Push Notifications | ✕ | ✓ |
| Live Chat | ✕ | ✓ |
| Advanced Analytics | ✓ | ✓ |
Mailchimp: Pros & Cons
Pros
- +Most recognized brand in email marketing
- +Excellent drag-and-drop editor
- +300+ integrations with third-party tools
- +Strong analytics and reporting
- +Good for beginners with guided setup
Cons
- −Free plan severely limited (500 contacts, 1,000 sends)
- −Premium plan is expensive ($350/mo)
- −Charges for unsubscribed contacts
- −Affiliate marketing restricted
- −Deliverability has declined in recent years
Omnisend: Pros & Cons
Pros
- +Purpose-built for ecommerce
- +Pre-built automation workflows for common ecommerce flows
- +SMS, email, and web push in one platform
- +Easy Shopify and WooCommerce integration
- +Good free plan for small stores
Cons
- −Not suitable for non-ecommerce use cases
- −Free plan very limited (250 contacts)
- −Gets pricey at higher subscriber counts
- −Fewer general integrations than Mailchimp
- −Limited blog/content marketing features
The Verdict
Omnisend edges ahead with a 4.6/5 rating compared to Mailchimp's 4.3/5. The gap comes mainly from support (4.6 vs 4) and deliverability (4.5 vs 4). On deliverability, Omnisend reports 98.5% compared to 96% for Mailchimp — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Mailchimp | Omnisend |
|---|---|---|---|
| Starting Price | 30% | $13/mo | $16/mo |
| Deliverability | 25% | 96% | 98.5% |
| Rating | 25% | 4.3/5 | 4.6/5 |
| Integrations | 10% | 300 | 200 |
| Free Tier | 10% | Yes | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Mailchimp if…
- + You want lower starting costs ($13/mo)
- + You're a beginners
- + You're a nonprofits
Choose Omnisend if…
- + You're a shopify
- + You're a woocommerce
- + Purpose-built for ecommerce