GetResponse vs Mailchimp
GetResponse and Mailchimp are both popular choices in the all-in-one marketing platform space. Mailchimp is the more affordable option at $13/mo — that's $6 less than GetResponse's $19/mo entry point. Both offer free plans to get started. Both tools work well for small businesses and ecommerce.
Quick Verdict
GetResponse wins on deliverability.
Mailchimp wins on price, integrations.
Best for most users: Mailchimp (small businesses).
GetResponse
All-in-one marketing platform
GetResponse is a full-featured marketing platform that goes beyond email marketing to include webinars, landing pages, sales funnels, and marketing automation. Founded in 1998, it's one of the most established players with a strong track record for deliverability.
Mailchimp
Turn emails into revenue
Mailchimp is the most widely recognized email marketing platform, used by millions of businesses worldwide. Acquired by Intuit in 2021, it offers a full suite of marketing tools but has become increasingly expensive compared to alternatives.
Feature Comparison
| Feature | GetResponse | Mailchimp |
|---|---|---|
| Rating | 4.3/5 | 4.3/5 |
| Starting Price | $19/mo | $13/mo |
| Free Plan | 500 contacts, 2,500 emails/month | 250 contacts, 500 emails/month |
| Founded | 1998 | 2001 |
| Email Templates | 200 | 100 |
| Integrations | 170 | 300 |
| Deliverability Rate | 99% | 96% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✓ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✓ | ✓ |
| Web Push Notifications | ✓ | ✕ |
| Live Chat | ✓ | ✕ |
| Advanced Analytics | ✓ | ✓ |
GetResponse: Pros & Cons
Pros
- +All-in-one platform with webinars, landing pages, and funnels
- +Excellent automation builder with visual workflows
- +Built-in webinar hosting
- +Strong deliverability (99%+)
- +Competitive pricing for feature set
Cons
- −Free plan limited to 500 subscribers
- −Interface can feel overwhelming for beginners
- −Webinar quality not comparable to dedicated platforms
- −Customer support response times vary
- −Some features locked behind higher tiers
Mailchimp: Pros & Cons
Pros
- +Most recognized brand in email marketing
- +Excellent drag-and-drop editor
- +300+ integrations with third-party tools
- +Strong analytics and reporting
- +Good for beginners with guided setup
Cons
- −Free plan severely limited (500 contacts, 1,000 sends)
- −Premium plan is expensive ($350/mo)
- −Charges for unsubscribed contacts
- −Affiliate marketing restricted
- −Deliverability has declined in recent years
The Verdict
GetResponse and Mailchimp are closely matched — both score within 0.0 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, GetResponse reports 99% compared to 96% for Mailchimp — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | GetResponse | Mailchimp |
|---|---|---|---|
| Starting Price | 30% | $19/mo | $13/mo |
| Deliverability | 25% | 99% | 96% |
| Rating | 25% | 4.3/5 | 4.3/5 |
| Integrations | 10% | 170 | 300 |
| Free Tier | 10% | Yes | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose GetResponse if…
- + You're a marketers
- + You're a agencies
- + All-in-one platform with webinars, landing pages, and funnels
Choose Mailchimp if…
- + You want lower starting costs ($13/mo)
- + You're a beginners
- + You're a nonprofits