How to Migrate from Mailchimp to Constant Contact
Small businesses and nonprofits often switch from Mailchimp to Constant Contact for its phone and chat support — Constant Contact has historically offered more accessible customer service than Mailchimp. The platform is also seen as easier to learn for non-technical users. Constant Contact includes event marketing tools and social media posting that Mailchimp doesn't, making it appealing for organizations that run events alongside their email marketing.
What Transfers?
Method: CSV export/import
Export Mailchimp audience, import into Constant Contact. Field mapping is straightforward.
Rebuild using Constant Contact's template gallery and drag-and-drop editor.
Recreate in Constant Contact's automation builder. Constant Contact offers simpler automations than Mailchimp.
Create new signup forms in Constant Contact and replace embed codes.
Historical data stays in Mailchimp.
Method: CSV import with tags column
Mailchimp tags can be mapped to Constant Contact tags during CSV import.
Step-by-Step Migration Guide
- 1
Export contacts from Mailchimp
Export your full Mailchimp audience as CSV. Include all fields, tags, and subscription information.
- 2
Sign up for Constant Contact
Create your Constant Contact account. Choose a plan based on your contact count. Constant Contact offers a 60-day free trial.
- 3
Import contacts
Go to Contacts > Add Contacts > Upload from File. Map CSV columns to Constant Contact fields. Assign contacts to lists.
- 4
Rebuild email templates
Use Constant Contact's drag-and-drop editor and template library to recreate your email designs. Constant Contact offers hundreds of templates organized by industry.
- 5
Set up automations
Create automated email series in Constant Contact. Available automations include welcome emails, birthday messages, anniversary series, and resend to non-openers.
- 6
Create signup forms
Build new signup forms in Constant Contact. Embed them on your website and social media pages. Update any existing form placements.
- 7
Authenticate domain and test
Verify your sending domain in Constant Contact. Send test campaigns before going live with your full list.
Watch Out For
Constant Contact's automation is simpler than Mailchimp's. If you rely on complex branching automations or customer journeys, this may feel like a step backward.
Constant Contact charges by contact count with no free plan (only a trial). Pricing starts higher than Mailchimp's free tier, so small lists may cost more.
Constant Contact's reporting is less detailed than Mailchimp's. If you depend on advanced analytics like click maps or comparative campaign reports, expect less depth.
Ready to switch to Constant Contact?
Constant Contact offers a 60-day free trial starting at $12/mo.
What You Get with Constant Contact
Pros
- +Longest 60-day free trial in the industry
- +Excellent event marketing features
- +300+ templates and integrations
- +Strong brand recognition and trust
- +Social media posting included
Cons
- −No free plan
- −Automation is basic on lower tiers
- −Gets expensive with larger lists
- −Interface feels outdated in places
- −Limited advanced features