Privy Pricing (2026)
Ecommerce email and SMS marketing built for Shopify stores. Pricing scales by mailable contacts and monthly pageviews. 15-day free trial. Unlimited email sending on all paid plans..
Prices verified March 2026
Starting price
$24/mo
Free plan
Yes
100 mailable contacts, basic popup tools
Plans
3
15-day free trial
Pricing Analysis
Privy starts at $24/mo, which is in line with other email marketing platforms (average ~$29/mo). The free plan (100 mailable contacts, basic popup tools) lets you test the platform before committing. It's a reasonable starting point for very small lists, though you'll likely outgrow it once your subscriber count passes the limit.
Free
Up to 100 subscribers
- ✓ 100 mailable contacts
- ✓ Basic popups
- ✓ Spin-to-win
- ✓ Email capture forms
Best for: testing Privy or lists under 100.
Starter
Up to 1,500 subscribers
- ✓ Up to 1,500 mailable contacts
- ✓ Unlimited email sending
- ✓ Popups and flyouts
- ✓ Email campaigns
- ✓ Abandoned cart emails
- ✓ Welcome series
Best for: growing businesses with up to 1,500 subscribers.
Growth
Up to 2,000 subscribers
- ✓ Up to 2,000 contacts (scales up)
- ✓ Everything in Starter
- ✓ SMS marketing
- ✓ A/B testing
- ✓ Advanced targeting
- ✓ Cart saver popups
Best for: agencies, large lists, and teams needing advanced features.
Prices shown are for the base subscriber count. Cost scales as your list grows.
15-day free trial available
What's Included in Each Plan
| Feature | Free | Starter | Growth |
|---|---|---|---|
| Price | Free | $24/mo | $45/mo |
| Subscribers | 100 | 1,500 | 2,000 |
Feature availability may vary. Check Privy's website for the latest plan details.