Moosend vs Privy
Moosend and Privy are both popular choices in the email marketing platform space. Moosend is the more affordable option at $9/mo — that's $15 less per month than Privy's $24/mo entry point. Privy offers a free plan (100 mailable contacts, basic popup tools), while Moosend does not. Moosend stands out with landing pages and advanced analytics, while Privy offers SMS marketing. Both tools work well for ecommerce.
Quick Verdict
Moosend wins on price, deliverability, rating, integrations.
Privy wins on free tier.
Best for most users: Moosend (small businesses).
Moosend
All-in-one email marketing and automation
Moosend is a budget-friendly email marketing platform that punches above its weight class. Despite its low price point, it offers solid automation, transactional emails, and landing pages. Its generous lifetime recurring affiliate program at 40% makes it attractive for affiliate marketers.
Privy
Ecommerce email and SMS marketing built for Shopify stores
Privy is an ecommerce-focused email and SMS marketing platform built specifically for Shopify stores, combining conversion popups, email campaigns, and abandoned cart recovery in one tool. With unlimited email sending on all paid plans and a native Shopify integration, it's designed for DTC brands and small online stores that want to grow their list and revenue without the complexity of enterprise marketing platforms.
Feature Comparison
| Feature | Moosend | Privy |
|---|---|---|
| Rating | 4.7/5 | 4.6/5 |
| Starting Price | $9/mo | $24/mo |
| Free Plan | No free plan | 100 mailable contacts, basic popup tools |
| Founded | 2011 | 2011 |
| Email Templates | 80 | 50 |
| Integrations | 100 | 20 |
| Deliverability Rate | 98% | 95% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✕ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✕ | ✓ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✕ |
| Multi-Language | ✕ | ✕ |
| Web Push Notifications | ✕ | ✕ |
| Live Chat | ✕ | ✓ |
| Advanced Analytics | ✓ | ✕ |
Moosend: Pros & Cons
Pros
- +Very affordable starting at $9/month
- +Unlimited emails on all plans
- +Solid automation for the price
- +40% lifetime recurring affiliate program
- +Built-in transactional email support
Cons
- −No free plan (30-day trial only)
- −Smaller integration ecosystem
- −No SMS marketing
- −Brand less well-known
- −Enterprise pricing not transparent
Privy: Pros & Cons
Pros
- +Deep native Shopify integration with one-click install and automatic product syncing
- +Unlimited email sending on all paid plans — no volume limits that punish growth
- +Excellent popup and conversion tools including spin-to-win, exit intent, and cart savers
- +Combined email + SMS marketing eliminates need for separate communication tools
- +Built specifically for ecommerce with abandoned cart recovery and welcome series automation
Cons
- −Limited to ecommerce use cases — not suitable for B2B, SaaS, or non-store businesses
- −No public API, limiting custom integrations and developer extensibility
- −Pricing scales by contacts, getting expensive at higher subscriber counts
- −Reporting and analytics are basic compared to full-featured email marketing platforms
- −Template selection is limited compared to competitors like Klaviyo or Omnisend
The Verdict
Moosend and Privy are closely matched — both score within 0.1 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, Moosend reports 98% compared to 95% for Privy — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Moosend | Privy |
|---|---|---|---|
| Starting Price | 30% | $9/mo | $24/mo |
| Deliverability | 25% | 98% | 95% |
| Rating | 25% | 4.7/5 | 4.6/5 |
| Integrations | 10% | 100 | 20 |
| Free Tier | 10% | No | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Moosend if…
- + You want lower starting costs ($9/mo)
- + You need API access for custom integrations
- + You need built-in landing pages
- + You need advanced analytics
Choose Privy if…
- + You need a free plan to get started
- + You need SMS marketing
- + You're a shopify stores
- + You're a small online stores