Mailchimp Pricing
Turn emails into revenue. Pay-as-you-go option available.
Prices verified April 2026
Starting price
$13/mo
Free plan
Yes
250 contacts, 500 emails/month
Plans
4
Free tier included
Pricing Analysis
Mailchimp's starting price of $13/mo is well below the all-in-one marketing platform average of ~$150/mo, making it one of the more budget-friendly options in its category. The free plan (250 contacts, 500 emails/month) lets you test the platform before committing. It's a reasonable starting point for very small lists, though you'll likely outgrow it once your subscriber count passes the limit. There's a significant price jump between the entry plan ($13/mo) and the top tier ($350/mo). Make sure you actually need the premium features before upgrading — many small businesses teams do fine on the mid-tier plan.
Free
Up to 250 subscribers
- ✓ 500 emails/month (250/day)
- ✓ Basic templates
- ✓ Basic reporting
Best for: testing Mailchimp or lists under 250.
Essentials
Up to 500 subscribers
- ✓ 5,000 emails/month
- ✓ 24/7 support
- ✓ A/B testing
- ✓ Remove branding
Best for: growing businesses with up to 500 subscribers.
Standard
Up to 500 subscribers
- ✓ 6,000 emails/month
- ✓ Behavioral targeting
- ✓ Custom-coded templates
- ✓ Advanced audience insights
Best for: scaling businesses that need more capacity.
Premium
Up to 10,000 subscribers
- ✓ 150,000 emails/month
- ✓ Advanced segmentation
- ✓ Multivariate testing
- ✓ Phone support
Best for: agencies, large lists, and teams needing advanced features.
Prices shown are for the base subscriber count. Cost scales as your list grows.
Free plan available — no credit card required
What's Included in Each Plan
| Feature | Free | Essentials | Standard | Premium |
|---|---|---|---|---|
| Price | Free | $13/mo | $20/mo | $350/mo |
| Subscribers | 250 | 500 | 500 | 10,000 |
Feature availability may vary. Check Mailchimp's website for the latest plan details.
Mailchimp Pricing Over Time
Pricing History
+18% since 2023-06Compare Mailchimp Pricing to Alternatives
| Tool | Free Plan | Starts At | Rating |
|---|---|---|---|
| Mailchimp (this tool) | Yes | $13/mo | 4.3/5 |
| Moosend | No | $9/mo -$4 | 4.7/5 |
| Sender | Yes | $10/mo -$3 | 4.7/5 |
| MailerLite | Yes | $10/mo -$3 | 4.6/5 |
| Omnisend | Yes | $11/mo -$2 | 4.6/5 |
| Benchmark Email | Yes | $27/mo | 4.3/5 |
| Privy | No | $30/mo | 4.6/5 |