Best Drip Alternatives
Drip is still a credible choice for ecommerce, especially if you value ease of use and deliverability plus automation and segmentation. But people usually start looking elsewhere when no free plan and more expensive starting price ($39).
8 realistic alternatives stand out here, and each solves a slightly different problem. 8 start below Drip's $39/mo entry price, including 4 with a free plan.
The most common reasons people explore Drip alternatives: no free plan, and more expensive starting price ($39). These are real tradeoffs, not dealbreakers for everyone — but if they affect your workflow, the alternatives below address them directly. Among these 8 alternatives, 8 are cheaper and 7 score higher in our ratings. The best choice depends on what matters most to you — price, features, or ease of use.
Drip — From $39/mo . Rated 4.4/5.
- + Excellent ecommerce automation
- + Visual workflow builder
When it makes sense to switch
- + Switch if your main blocker is "No free plan". That issue is a recurring theme across the alternatives on this page.
- + Switch if price pressure matters: Moosend starts at $9/mo versus $39/mo for Drip.
- + Switch if you want the strongest all-around option first: Moosend scores 4.7/5 versus 4.4/5.
When staying with Drip is still rational
- • Drip is still worth keeping if you already rely on its strengths in ease of use and deliverability plus automation and segmentation.
- • Stay put if migration cost is higher than the gain. Rebuilding automations, forms, templates, and reporting usually matters more than saving a few dollars per month.
- • Stay with Drip if "Excellent ecommerce automation" is the reason you chose it in the first place.
Quick comparison snapshot
This table is here to answer the first decision question quickly: are you mainly leaving Drip for price, ease of use, feature depth, or fit for a different audience?
| Tool | Starting price | Free plan | Best for | Biggest edge | Watch out for |
|---|---|---|---|---|---|
| Drip Current tool | $39/mo | No | ecommerce and d2c brands | ease of use and deliverability plus automation and segmentation | No free plan |
| Omnisend
Read review →
| $11/mo | 250 subscribers | ecommerce and shopify | ease of use and feature depth plus automation and segmentation | Not suitable for non-ecommerce use cases |
| Klaviyo
Read review →
| $20/mo | 250 subscribers | ecommerce and shopify | deliverability and ease of use plus automation and segmentation | Expensive for large lists |
| Moosend
Read review →
| $9/mo | No | small businesses and ecommerce | value for money and ease of use plus automation and segmentation | No free plan (30-day trial only) |
| Sender
Read review →
| $10/mo | 2,500 subscribers | small businesses and ecommerce | ease of use and value for money plus automation and segmentation | No A/B testing |
Common reasons to look for Drip alternatives
- - No free plan
- - More expensive starting price ($39)
- - No landing page builder
Step-by-step migration guides
Detailed instructions for moving your contacts, automations, and templates.
Better pricing
Omnisend
Ecommerce email and SMS made easy
Omnisend is an ecommerce-focused marketing platform that combines email, SMS, and web push notifications. It offers pre-built automation workflows for...
Omnisend makes sense if you still want a tool for ecommerce and d2c brands but need a different balance of price and capability. Compared with Drip, Omnisend starts at $11/mo, lower than Drip's $39/mo, it adds landing pages, and it currently rates higher (4.6/5 vs 4.4/5). The tradeoff is not suitable for non-ecommerce use cases.
Klaviyo
The platform for unified customer data
Klaviyo is the gold standard for ecommerce email and SMS marketing, particularly for Shopify stores. Its deep integration with ecommerce platforms ena...
Klaviyo makes sense if you still want a tool for ecommerce and d2c brands but need a different balance of price and capability. Compared with Drip, Klaviyo starts at $20/mo, lower than Drip's $39/mo, it adds landing pages, and it currently rates higher (4.6/5 vs 4.4/5). The tradeoff is expensive for large lists.
Moosend
All-in-one email marketing and automation
Moosend is a budget-friendly email marketing platform that punches above its weight class. Despite its low price point, it offers solid automation, tr...
Moosend makes sense if you still want a tool for ecommerce but need a different balance of price and capability. Compared with Drip, Moosend starts at $9/mo, lower than Drip's $39/mo, it adds landing pages, and it currently rates higher (4.7/5 vs 4.4/5). The tradeoff is no free plan (30-day trial only).
Sender
Affordable email and SMS marketing
Sender offers one of the most generous free plans in email marketing, combined with built-in SMS capabilities. It's an excellent choice for budget-con...
Sender makes sense if you still want a tool for ecommerce but need a different balance of price and capability. Compared with Drip, Sender starts at $10/mo, lower than Drip's $39/mo and it currently rates higher (4.7/5 vs 4.4/5). The tradeoff is no A/B testing.
Privy
Ecommerce email and SMS marketing built for Shopify stores
Privy is an ecommerce-focused email and SMS marketing platform built specifically for Shopify stores, combining conversion popups, email campaigns, an...
Privy makes sense if you still want a tool for ecommerce but need a different balance of price and capability. Compared with Drip, Privy starts at $30/mo, lower than Drip's $39/mo and it currently rates higher (4.6/5 vs 4.4/5). The tradeoff is limited to ecommerce use cases — not suitable for B2B, SaaS, or non-store businesses.
ActiveCampaign
Marketing automation that drives growth
ActiveCampaign is widely regarded as having the best marketing automation capabilities in the email marketing space. It combines email marketing with ...
ActiveCampaign makes sense if you still want a tool for ecommerce but need a different balance of price and capability. Compared with Drip, ActiveCampaign starts at $15/mo, lower than Drip's $39/mo, it adds landing pages, and it currently rates higher (4.5/5 vs 4.4/5). The tradeoff is no free plan available.
Brevo (Sendinblue)
The most approachable CRM suite
Brevo (formerly Sendinblue) stands out with its unique pricing model based on email volume rather than subscriber count. This makes it particularly at...
Brevo (Sendinblue) makes sense if you still want a tool for ecommerce but need a different balance of price and capability. Compared with Drip, Brevo (Sendinblue) starts at $9/mo, lower than Drip's $39/mo, it adds landing pages, and it currently rates higher (4.5/5 vs 4.4/5). The tradeoff is free plan limited to 300 emails per day.
GetResponse
All-in-one marketing platform
GetResponse is a full-featured marketing platform that goes beyond email marketing to include webinars, landing pages, sales funnels, and marketing au...
GetResponse makes sense if you still want a tool for ecommerce but need a different balance of price and capability. Compared with Drip, GetResponse starts at $19/mo, lower than Drip's $39/mo and it adds landing pages. The tradeoff is free plan limited to 500 subscribers.
Frequently Asked Questions
What is the cheapest alternative to Drip? +
Moosend is the cheapest option in this comparison at $9/mo. That makes it the first tool to check if you are leaving Drip mainly for budget reasons.
What is the best Drip alternative for beginners? +
Sender is the strongest beginner pick in this set because it leads on ease of use and still covers the core workflow most teams need when moving away from Drip.
Is Drip still worth it in 2026? +
Drip is still worth it if you specifically value ease of use and deliverability plus automation and segmentation and you are not blocked by no free plan or more expensive starting price ($39). If those tradeoffs are already slowing you down, one of the alternatives on this page will usually be a better fit.
Which Drip alternative is best overall? +
Moosend is the strongest all-around option in this group on our current ratings at 4.7/5. It is the safest starting point if you want a balanced replacement rather than the cheapest or most niche alternative.