ActiveCampaign Pricing
Marketing automation that drives growth. 14-day free trial (100 contacts). Monthly billing adds ~20–25% vs annual..
Prices verified July 2026
Starting price
$19/mo
$15/mo billed annually
Free plan
No
Plans
4
14-day free trial
Pricing Analysis
ActiveCampaign's starting price of $19/mo is well below the all-in-one marketing platform average of ~$169/mo, making it one of the more budget-friendly options in its category.
Starter
or $15/mo billed annually
Up to 1,000 subscribers
- ✓ Email marketing
- ✓ Marketing automation
- ✓ Inline forms
- ✓ Site tracking
Best for: growing businesses with up to 1,000 subscribers.
Plus
Up to 1,000 subscribers
- ✓ CRM with sales automation
- ✓ Landing pages
- ✓ Contact scoring
- ✓ SMS marketing
Best for: growing businesses with up to 1,000 subscribers.
Pro
Up to 1,000 subscribers
- ✓ Predictive sending
- ✓ Split automations
- ✓ Attribution
- ✓ Salesforce integration
Best for: scaling businesses that need more capacity.
Enterprise
Up to 1,000 subscribers
- ✓ Custom objects
- ✓ Custom reporting
- ✓ Unlimited email testing
- ✓ Dedicated account rep
Best for: agencies, large lists, and teams needing advanced features.
Prices shown are for the base subscriber count. Cost scales as your list grows.
14-day free trial available
What's Included in Each Plan
| Feature | Starter | Plus | Pro | Enterprise |
|---|---|---|---|---|
| Price | $19/mo | $49/mo billed annually | $79/mo billed annually | $145/mo billed annually |
| Subscribers | 1,000 | 1,000 | 1,000 | 1,000 |
Feature availability may vary. Check ActiveCampaign's website for the latest plan details.
Compare ActiveCampaign Pricing to Alternatives
| Tool | Free Plan | Starts At | Rating |
|---|---|---|---|
| ActiveCampaign (this tool) | No | $19/mo | 4.5/5 |
| Moosend | No | $9/mo -$10 | 4.7/5 |
| Sender | Yes | $10/mo -$9 | 4.7/5 |
| Omnisend | Yes | $16/mo -$3 | 4.6/5 |
| GetResponse | Yes | $19/mo | 4.3/5 |
| HubSpot Email Marketing | Yes | $20/mo | 4.4/5 |
| Klaviyo | Yes | $20/mo | 4.6/5 |