HubSpot Email Marketing Pricing
Email marketing powered by CRM data. Part of HubSpot Marketing Hub, annual commitment.
Prices verified March 2026
Starting price
$20/mo
Free plan
Yes
2,000 emails/month
Plans
4
Free tier included
Pricing Analysis
HubSpot Email Marketing's starting price of $20/seat/mo is well below the all-in-one marketing platform average of ~$150/mo, making it one of the more budget-friendly options in its category. The free plan (2,000 emails/month) lets you test the platform before committing. It's a reasonable starting point for very small lists, though you'll likely outgrow it once your subscriber count passes the limit. There's a significant price jump between the entry plan ($20/mo) and the top tier ($3600/mo). Make sure you actually need the premium features before upgrading — many b2b teams do fine on the mid-tier plan.
Free Tools
- ✓ 2,000 emails/month
- ✓ Email templates
- ✓ Forms
- ✓ CRM included
Best for: testing HubSpot Email Marketing or lists under -1.
Starter
Up to 1,000 subscribers
- ✓ 5x email send limit
- ✓ Remove branding
- ✓ Simple automation
- ✓ Landing pages
Best for: growing businesses with up to 1,000 subscribers.
Professional
Up to 2,000 subscribers
- ✓ Marketing automation
- ✓ Smart content
- ✓ A/B testing
- ✓ Social media tools
Best for: scaling businesses that need more capacity.
Enterprise
Up to 10,000 subscribers
- ✓ Advanced automation
- ✓ Predictive lead scoring
- ✓ Multi-touch attribution
- ✓ Custom objects
Best for: agencies, large lists, and teams needing advanced features.
Prices shown are for the base subscriber count. Cost scales as your list grows.
Free plan available — no credit card required
What's Included in Each Plan
| Feature | Free Tools | Starter | Professional | Enterprise |
|---|---|---|---|---|
| Price | Free | $20/mo | $890/mo | $3600/mo |
| Subscribers | -1 | 1,000 | 2,000 | 10,000 |
Feature availability may vary. Check HubSpot Email Marketing's website for the latest plan details.
HubSpot Email Marketing Pricing Over Time
Pricing History
+11% since 2024-01Compare HubSpot Email Marketing Pricing to Alternatives
| Tool | Free Plan | Starts At | Rating |
|---|---|---|---|
| HubSpot Email Marketing (this tool) | Yes | $20/mo | 4.4/5 |
| Moosend | No | $9/mo -$11 | 4.7/5 |
| Sender | Yes | $10/mo -$10 | 4.7/5 |
| Campaign Monitor | No | $12/mo -$8 | 4.1/5 |
| ActiveCampaign | No | $15/mo -$5 | 4.5/5 |
| Systeme.io | Yes | $17/mo -$3 | 4.8/5 |
| GetResponse | No | $19/mo -$1 | 4.3/5 |