Best HubSpot Email Marketing Alternatives
HubSpot Email Marketing is still a credible choice for b2b, especially if you value feature depth and support plus automation and segmentation. But people usually start looking elsewhere when professional plan is very expensive ($890/mo) and annual commitment required for higher tiers.
8 realistic alternatives stand out here, and each solves a slightly different problem. 7 start below HubSpot Email Marketing's $20/seat/mo entry price.
The most common reasons people explore HubSpot Email Marketing alternatives: professional plan is very expensive ($890/mo), and annual commitment required for higher tiers. These are real tradeoffs, not dealbreakers for everyone — but if they affect your workflow, the alternatives below address them directly. Among these 8 alternatives, 7 are cheaper and 6 score higher in our ratings. The best choice depends on what matters most to you — price, features, or ease of use.
HubSpot Email Marketing — Free plan · from $20/seat/mo (free plan: 2,000 emails/month). Rated 4.4/5.
- + Best-in-class CRM integration
- + 1,500+ integrations (largest ecosystem)
When it makes sense to switch
- + Switch if your main blocker is "Professional plan is very expensive ($890/mo)". That issue is a recurring theme across the alternatives on this page.
- + Switch if price pressure matters: Moosend starts at $9/mo versus $20/seat/mo for HubSpot Email Marketing.
- + Switch if you want the strongest all-around option first: Systeme.io scores 4.8/5 versus 4.4/5.
When staying with HubSpot Email Marketing is still rational
- • HubSpot Email Marketing is still worth keeping if you already rely on its strengths in feature depth and support plus automation and segmentation.
- • Stay put if migration cost is higher than the gain. Rebuilding automations, forms, templates, and reporting usually matters more than saving a few dollars per month.
- • Stay with HubSpot Email Marketing if "Best-in-class CRM integration" is the reason you chose it in the first place.
Quick comparison snapshot
This table is here to answer the first decision question quickly: are you mainly leaving HubSpot Email Marketing for price, ease of use, feature depth, or fit for a different audience?
| Tool | Starting price | Free plan | Best for | Biggest edge | Watch out for |
|---|---|---|---|---|---|
| HubSpot Email Marketing Current tool | $20/mo | 2,000 emails/month | b2b and saas | feature depth and support plus automation and segmentation | Professional plan is very expensive ($890/mo) |
| ActiveCampaign
Read review →
| $15/mo | No | ecommerce and agencies | feature depth and support plus automation and segmentation | No free plan available |
| Moosend
Read review →
| $9/mo | No | small businesses and ecommerce | value for money and ease of use plus automation and segmentation | No free plan (30-day trial only) |
| GetResponse
Read review →
| $19/mo | No | small businesses and ecommerce | ease of use and deliverability plus automation and segmentation | Free plan limited to 500 subscribers |
| Campaign Monitor
Read review →
| $12/mo | No | agencies and brands | ease of use and feature depth plus automation and segmentation | No free plan |
Common reasons to look for HubSpot Email Marketing alternatives
- - Professional plan is very expensive ($890/mo)
- - Annual commitment required for higher tiers
- - Complex pricing structure
Better pricing
ActiveCampaign
Marketing automation that drives growth
ActiveCampaign is widely regarded as having the best marketing automation capabilities in the email marketing space. It combines email marketing with ...
ActiveCampaign makes sense if you still want a tool for b2b and saas but need a different balance of price and capability. Compared with HubSpot Email Marketing, ActiveCampaign starts at $15/mo, lower than HubSpot Email Marketing's $20/seat/mo and it currently rates higher (4.5/5 vs 4.4/5). The tradeoff is no free plan available.
Moosend
All-in-one email marketing and automation
Moosend is a budget-friendly email marketing platform that punches above its weight class. Despite its low price point, it offers solid automation, tr...
Moosend makes sense if you still want a tool for agencies but need a different balance of price and capability. Compared with HubSpot Email Marketing, Moosend starts at $9/mo, lower than HubSpot Email Marketing's $20/seat/mo and it currently rates higher (4.7/5 vs 4.4/5). The tradeoff is no free plan (30-day trial only).
GetResponse
All-in-one marketing platform
GetResponse is a full-featured marketing platform that goes beyond email marketing to include webinars, landing pages, sales funnels, and marketing au...
GetResponse makes sense if you still want a tool for agencies but need a different balance of price and capability. Compared with HubSpot Email Marketing, GetResponse starts at $19/mo, lower than HubSpot Email Marketing's $20/seat/mo. The tradeoff is free plan limited to 500 subscribers.
Campaign Monitor
Beautifully crafted email marketing
Campaign Monitor is particularly well-suited for agencies and brands that need polished, branded email campaigns. Its client management features and b...
Campaign Monitor makes sense if you still want a tool for agencies but need a different balance of price and capability. Compared with HubSpot Email Marketing, Campaign Monitor starts at $12/mo, lower than HubSpot Email Marketing's $20/seat/mo. The tradeoff is no free plan.
Systeme.io
Budget-friendly all-in-one marketing platform for solopreneurs
Systeme.io is a bootstrapped French all-in-one marketing platform founded by Aurelien Amacker in 2017 that bundles email marketing, sales funnels, onl...
Systeme.io is a stronger fit when your needs have moved beyond what HubSpot Email Marketing handles best. Compared with HubSpot Email Marketing, Systeme.io starts at $17/mo, lower than HubSpot Email Marketing's $20/seat/mo and it currently rates higher (4.8/5 vs 4.4/5). The tradeoff is limited design customization -- pages and emails lack the visual polish of dedicated tools like Leadpages or Mailchimp.
Sender
Affordable email and SMS marketing
Sender offers one of the most generous free plans in email marketing, combined with built-in SMS capabilities. It's an excellent choice for budget-con...
Sender is a stronger fit when your needs have moved beyond what HubSpot Email Marketing handles best. Compared with HubSpot Email Marketing, Sender starts at $10/mo, lower than HubSpot Email Marketing's $20/seat/mo and it currently rates higher (4.7/5 vs 4.4/5). The tradeoff is no A/B testing.
EngageBay
All-in-one CRM for marketing, sales & support
EngageBay is a bootstrapped all-in-one CRM platform that bundles marketing automation, sales pipeline management, helpdesk ticketing, and live chat in...
EngageBay is a stronger fit when your needs have moved beyond what HubSpot Email Marketing handles best. Compared with HubSpot Email Marketing, EngageBay starts at $14.99/mo, lower than HubSpot Email Marketing's $20/seat/mo and it currently rates higher (4.7/5 vs 4.4/5). The tradeoff is limited email editor widgets and somewhat outdated email template designs compared to modern competitors.
Other alternatives
Kit (ConvertKit)
Email marketing built for creators
Kit (formerly ConvertKit) is purpose-built for online creators including bloggers, podcasters, YouTubers, and course creators. It emphasizes simplicit...
Kit (ConvertKit) is a stronger fit when your needs have moved beyond what HubSpot Email Marketing handles best. Compared with HubSpot Email Marketing, it currently rates higher (4.6/5 vs 4.4/5). The tradeoff is limited email template design options.
Frequently Asked Questions
What is the cheapest alternative to HubSpot Email Marketing? +
Moosend is the cheapest option in this comparison at $9/mo. That makes it the first tool to check if you are leaving HubSpot Email Marketing mainly for budget reasons.
What is the best HubSpot Email Marketing alternative for beginners? +
Systeme.io is the strongest beginner pick in this set because it leads on ease of use and still covers the core workflow most teams need when moving away from HubSpot Email Marketing.
Is HubSpot Email Marketing still worth it in 2026? +
HubSpot Email Marketing is still worth it if you specifically value feature depth and support plus automation and segmentation and you are not blocked by professional plan is very expensive ($890/mo) or annual commitment required for higher tiers. If those tradeoffs are already slowing you down, one of the alternatives on this page will usually be a better fit.
Which HubSpot Email Marketing alternative is best overall? +
Systeme.io is the strongest all-around option in this group on our current ratings at 4.8/5. It is the safest starting point if you want a balanced replacement rather than the cheapest or most niche alternative.