HubSpot Email Marketing vs Moosend
HubSpot Email Marketing is a all-in-one marketing platform while Moosend is a email marketing platform. HubSpot Email Marketing has been around since 2006, giving it a 5-year head start over Moosend (founded 2011). Moosend starts at $9/mo versus $20/seat/mo for HubSpot Email Marketing. HubSpot Email Marketing offers a free plan (2,000 emails/month), while Moosend does not. HubSpot Email Marketing has the edge with SMS marketing. Both tools work well for agencies.
Quick Verdict
HubSpot Email Marketing wins on integrations, free tier.
Moosend wins on price, deliverability, rating.
Best for most users: Moosend (small businesses).
HubSpot Email Marketing
Email marketing powered by CRM data
HubSpot's email marketing is part of its complete Marketing Hub. While the free and Starter tiers offer competitive email marketing, the real power comes with Professional tier and above, where HubSpot's CRM data feeds into sophisticated automation and personalization.
Moosend
All-in-one email marketing and automation
Moosend is a budget-friendly email marketing platform that punches above its weight class. Despite its low price point, it offers solid automation, transactional emails, and landing pages. Its generous lifetime recurring affiliate program at 40% makes it attractive for affiliate marketers.
Feature Comparison
| Feature | HubSpot Email Marketing | Moosend |
|---|---|---|
| Rating | 4.4/5 | 4.7/5 |
| Starting Price | $20/mo | $9/mo |
| Free Plan | 2,000 emails/month | No free plan |
| Founded | 2006 | 2011 |
| Email Templates | 80 | 80 |
| Integrations | 1,500 | 100 |
| Deliverability Rate | 97% | 98% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✕ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✓ | ✕ |
| Web Push Notifications | ✕ | ✕ |
| Live Chat | ✓ | ✕ |
| Advanced Analytics | ✓ | ✓ |
HubSpot Email Marketing: Pros & Cons
Pros
- +Best-in-class CRM integration
- +1,500+ integrations (largest ecosystem)
- +Powerful marketing automation
- +All-in-one marketing, sales, and service platform
- +Excellent analytics and attribution
Cons
- −Professional plan is very expensive ($890/mo)
- −Annual commitment required for higher tiers
- −Complex pricing structure
- −Steep learning curve
- −Email features alone don't justify the cost
Moosend: Pros & Cons
Pros
- +Very affordable starting at $9/month
- +Unlimited emails on all plans
- +Solid automation for the price
- +40% lifetime recurring affiliate program
- +Built-in transactional email support
Cons
- −No free plan (30-day trial only)
- −Smaller integration ecosystem
- −No SMS marketing
- −Brand less well-known
- −Enterprise pricing not transparent
The Verdict
Moosend edges ahead with a 4.7/5 rating compared to HubSpot Email Marketing's 4.4/5. The gap comes mainly from ease of use (4.7 vs 4.2) and deliverability (4.7 vs 4.3). On deliverability, Moosend reports 98% compared to 97% for HubSpot Email Marketing — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | HubSpot Email Marketing | Moosend |
|---|---|---|---|
| Starting Price | 30% | $20/mo | $9/mo |
| Deliverability | 25% | 97% | 98% |
| Rating | 25% | 4.4/5 | 4.7/5 |
| Integrations | 10% | 1500 | 100 |
| Free Tier | 10% | Yes | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose HubSpot Email Marketing if…
- + You need a free plan to get started
- + You need SMS marketing
- + You're a b2b
- + You're a saas
Choose Moosend if…
- + You want lower starting costs ($9/mo)
- + You're a small businesses
- + You're a ecommerce