Drip vs Sender
Drip and Sender are both popular choices in the email marketing platform space. Sender is the more affordable option at $10/mo — that's $29 less than Drip's $39/mo entry point. Sender offers a free plan (2,500 subscribers), while Drip does not. Drip stands out with advanced analytics, while Sender offers landing pages. Both tools work well for ecommerce.
Quick Verdict
Drip wins on deliverability, integrations.
Sender wins on price, rating, free tier.
Best for most users: Sender (small businesses).
Drip
Marketing automation for ecommerce
Drip is a focused ecommerce marketing platform known for its powerful visual automation builder and behavior-based segmentation. It's designed specifically for online stores that want sophisticated marketing automation without the complexity of enterprise tools.
Sender
Affordable email and SMS marketing
Sender offers one of the most generous free plans in email marketing, combined with built-in SMS capabilities. It's an excellent choice for budget-conscious businesses that need both email and SMS marketing without breaking the bank.
Feature Comparison
| Feature | Drip | Sender |
|---|---|---|
| Rating | 4.4/5 | 4.7/5 |
| Starting Price | $39/mo | $10/mo |
| Free Plan | No free plan | 2,500 subscribers |
| Founded | 2013 | 2012 |
| Email Templates | 50 | 50 |
| Integrations | 150 | 50 |
| Deliverability Rate | 98% | 97% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✕ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✓ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✕ | ✓ |
| Web Push Notifications | ✕ | ✕ |
| Live Chat | ✕ | ✓ |
| Advanced Analytics | ✓ | ✕ |
Drip: Pros & Cons
Pros
- +Excellent ecommerce automation
- +Visual workflow builder
- +Strong Shopify integration
- +Revenue attribution
- +Behavior-based segmentation
Cons
- −No free plan
- −More expensive starting price ($39)
- −No landing page builder
- −Limited to ecommerce focus
- −Smaller company, less known
Sender: Pros & Cons
Pros
- +Extremely generous free plan (2,500 subs, 15,000 emails)
- +Built-in SMS marketing on all plans
- +Very affordable paid plans
- +Ecommerce integrations for abandoned cart
- +No credit card required for free plan
Cons
- −No A/B testing
- −No landing page builder
- −Smaller integration ecosystem
- −Less well-known brand
- −Limited advanced features
The Verdict
Sender edges ahead with a 4.7/5 rating compared to Drip's 4.4/5. The gap comes mainly from support (4.8 vs 4.1) and value for money (4.8 vs 4.3). On deliverability, Drip reports 98% compared to 97% for Sender — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Drip | Sender |
|---|---|---|---|
| Starting Price | 30% | $39/mo | $10/mo |
| Deliverability | 25% | 98% | 97% |
| Rating | 25% | 4.4/5 | 4.7/5 |
| Integrations | 10% | 150 | 50 |
| Free Tier | 10% | No | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Drip if…
- + You need advanced analytics
- + You're a d2c brands
- + You're a shopify
Choose Sender if…
- + You want lower starting costs ($10/mo)
- + You need a free plan to get started
- + You need built-in landing pages
- + You're a small businesses