Drip vs Moosend
Drip and Moosend are both popular choices in the email marketing platform space. Moosend is the more affordable option at $9/mo — that's $30 less than Drip's $39/mo entry point. Drip stands out with SMS marketing, while Moosend offers landing pages. Both tools work well for ecommerce.
Quick Verdict
Drip wins on integrations.
Moosend wins on price, rating.
Best for most users: Moosend (small businesses).
Drip
Marketing automation for ecommerce
Drip is a focused ecommerce marketing platform known for its powerful visual automation builder and behavior-based segmentation. It's designed specifically for online stores that want sophisticated marketing automation without the complexity of enterprise tools.
Moosend
All-in-one email marketing and automation
Moosend is a budget-friendly email marketing platform that punches above its weight class. Despite its low price point, it offers solid automation, transactional emails, and landing pages. Its generous lifetime recurring affiliate program at 40% makes it attractive for affiliate marketers.
Feature Comparison
| Feature | Drip | Moosend |
|---|---|---|
| Rating | 4.4/5 | 4.7/5 |
| Starting Price | $39/mo | $9/mo |
| Free Plan | No free plan | No free plan |
| Founded | 2013 | 2011 |
| Email Templates | 50 | 80 |
| Integrations | 150 | 100 |
| Deliverability Rate | 98% | 98% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✕ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✕ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✕ | ✕ |
| Web Push Notifications | ✕ | ✕ |
| Live Chat | ✕ | ✕ |
| Advanced Analytics | ✓ | ✓ |
Drip: Pros & Cons
Pros
- +Excellent ecommerce automation
- +Visual workflow builder
- +Strong Shopify integration
- +Revenue attribution
- +Behavior-based segmentation
Cons
- −No free plan
- −More expensive starting price ($39)
- −No landing page builder
- −Limited to ecommerce focus
- −Smaller company, less known
Moosend: Pros & Cons
Pros
- +Very affordable starting at $9/month
- +Unlimited emails on all plans
- +Solid automation for the price
- +40% lifetime recurring affiliate program
- +Built-in transactional email support
Cons
- −No free plan (30-day trial only)
- −Smaller integration ecosystem
- −No SMS marketing
- −Brand less well-known
- −Enterprise pricing not transparent
The Verdict
Moosend edges ahead with a 4.7/5 rating compared to Drip's 4.4/5. The gap comes mainly from value for money (4.8 vs 4.3) and ease of use (4.7 vs 4.5).
| Criterion | Weight | Drip | Moosend |
|---|---|---|---|
| Starting Price | 30% | $39/mo | $9/mo |
| Deliverability | 25% | 98% | 98% |
| Rating | 25% | 4.4/5 | 4.7/5 |
| Integrations | 10% | 150 | 100 |
| Free Tier | 10% | No | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Drip if…
- + You need SMS marketing
- + You're a d2c brands
- + You're a shopify
Choose Moosend if…
- + You want lower starting costs ($9/mo)
- + You need built-in landing pages
- + You're a small businesses
- + You're a startups