Apollo.io Pricing (2026)
Sales intelligence platform with 210M+ contacts and built-in outreach. Per user/month. Annual billing saves 15-25%. Credit system for phone numbers and exports. Overage credits $0.20 each (250 minimum)..
Prices verified March 2026
Starting price
$59/mo
Free plan
Yes
Unlimited email credits (fair use ~250/day), 5 mobile credits, 10 export credits/month
Plans
4
Free tier included
Pricing Analysis
Apollo.io starts at $59/mo, which is in line with other cold email outreach tools (average ~$49/mo). The free plan (Unlimited email credits (fair use ~250/day), 5 mobile credits, 10 export credits/month) lets you test the platform before committing. It's a reasonable starting point for very small lists, though you'll likely outgrow it once your subscriber count passes the limit.
Free
- ✓ 210M+ contact database access
- ✓ Unlimited email credits (fair use)
- ✓ 5 mobile credits/month
- ✓ 10 export credits/month
- ✓ Basic search filters
- ✓ LinkedIn extension
Best for: testing Apollo.io or small lists.
Basic
- ✓ Everything in Free
- ✓ Unlimited email credits
- ✓ 75 mobile credits/month
- ✓ 1,000 export credits/month
- ✓ Advanced filters and buying intent
- ✓ Email sequences
- ✓ A/B testing
Best for: growing businesses with growing lists.
Professional
- ✓ Everything in Basic
- ✓ 150 mobile credits/month
- ✓ 2,000 export credits/month
- ✓ Advanced reports and dashboards
- ✓ Dialer and call recordings
- ✓ AI email writing
Best for: scaling businesses that need more capacity.
Organization
- ✓ Everything in Professional
- ✓ Minimum 3 users
- ✓ 200 mobile credits/user/month
- ✓ 4,000 export credits/month
- ✓ International dialer
- ✓ Custom reports
- ✓ Advanced API access
- ✓ SSO
Best for: agencies, large lists, and teams needing advanced features.
Prices shown are for the base subscriber count. Cost scales as your list grows.
Free plan available — no credit card required
What's Included in Each Plan
| Feature | Free | Basic | Professional | Organization |
|---|---|---|---|---|
| Price | Free | $59/mo | $99/mo | $149/mo |
| Subscribers | — | — | — | — |
Feature availability may vary. Check Apollo.io's website for the latest plan details.
Compare Apollo.io Pricing to Alternatives
| Tool | Free Plan | Starts At | Rating |
|---|---|---|---|
| Apollo.io (this tool) | Yes | $59/mo | 4.7/5 |
| Woodpecker | No | $29/mo -$30 | 4.5/5 |
| Smartlead | No | $39/mo -$20 | 4.6/5 |
| Instantly.ai | No | $47/mo -$12 | 4.8/5 |
| Reply.io | No | $49/mo -$10 | 4.6/5 |
| Lemlist | No | $69/mo | 4.5/5 |