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Email Marketing Tools for Ecommerce

Compare email marketing platforms built for online stores. Features include abandoned cart recovery, product recommendations, and purchase-based segmentation.

Why Ecommerce Features Matters

Ecommerce-focused email platforms connect directly to your store and use purchase data to drive revenue. Automated abandoned cart emails alone recover 5-15% of lost sales, and product recommendation emails consistently outperform generic campaigns.

What We Looked For

We prioritized platforms with native ecommerce integrations (Shopify, WooCommerce), abandoned cart flows, product recommendation blocks, and revenue attribution reporting.

36 Tools with Ecommerce Features

#1

Systeme.io

Budget-friendly all-in-one marketing platform for solopreneurs

4.8/5

Systeme.io is a bootstrapped French all-in-one marketing platform founded by Aurelien Amacker in 2017 that bundles email marketing, sales funnels, onl...

Free plan available Automation
#2

Moosend

All-in-one email marketing and automation

4.7/5

Moosend is a budget-friendly email marketing platform that punches above its weight class. Despite its low price point, it offers solid automation, tr...

From $9/mo Automation
#3

Sender

Affordable email and SMS marketing

4.7/5

Sender offers one of the most generous free plans in email marketing, combined with built-in SMS capabilities. It's an excellent choice for budget-con...

Free plan available SMS Automation
#4

EngageBay

All-in-one CRM for marketing, sales & support

4.7/5

EngageBay is a bootstrapped all-in-one CRM platform that bundles marketing automation, sales pipeline management, helpdesk ticketing, and live chat in...

Free plan available SMS Automation
#5

Kit (ConvertKit)

Email marketing built for creators

4.6/5

Kit (formerly ConvertKit) is purpose-built for online creators including bloggers, podcasters, YouTubers, and course creators. It emphasizes simplicit...

Free plan available Automation
#6

MailerLite

Email marketing tools for growing businesses

4.6/5

MailerLite is known for its simplicity, affordability, and clean design. It's one of the best options for small businesses and beginners who want prof...

Free plan available Automation
#7

Klaviyo

The platform for unified customer data

4.6/5

Klaviyo is the gold standard for ecommerce email and SMS marketing, particularly for Shopify stores. Its deep integration with ecommerce platforms ena...

Free plan available SMS Automation
#8

Omnisend

Ecommerce email and SMS made easy

4.6/5

Omnisend is an ecommerce-focused marketing platform that combines email, SMS, and web push notifications. It offers pre-built automation workflows for...

Free plan available SMS Automation
#9

Flodesk

Design emails people love to get

4.6/5

Flodesk is a design-first email marketing platform known for its stunning templates and flat-rate pricing model. It's particularly popular among creat...

From $38/mo Automation
#10

tinyEmail

AI-powered email marketing built for Shopify stores

4.6/5

tinyEmail is an AI-powered email marketing platform purpose-built for Shopify and e-commerce stores, offering an unusually affordable volume-based pri...

Free plan available Automation
#11

Privy

Ecommerce email and SMS marketing built for Shopify stores

4.6/5

Privy is an ecommerce-focused email and SMS marketing platform built specifically for Shopify stores, combining conversion popups, email campaigns, an...

Free plan available SMS Automation
#12

ActiveCampaign

Marketing automation that drives growth

4.5/5

ActiveCampaign is widely regarded as having the best marketing automation capabilities in the email marketing space. It combines email marketing with ...

From $29/mo SMS Automation
#13

Brevo (Sendinblue)

The most approachable CRM suite

4.5/5

Brevo (formerly Sendinblue) stands out with its unique pricing model based on email volume rather than subscriber count. This makes it particularly at...

Free plan available SMS Automation
#14

beehiiv

The newsletter platform built for growth

4.5/5

beehiiv was built by the team behind Morning Brew's growth to 4 million subscribers. It's specifically designed for newsletter businesses with built-i...

Free plan available Automation
#15

Mailmodo

Interactive AMP email marketing with in-email forms and surveys

4.5/5

Mailmodo is the pioneering interactive email marketing platform that uses AMP technology to let recipients fill forms, take surveys, book meetings, an...

From $49/mo Automation
#16

ConvertFlow

All-in-one conversion platform with personalized popups, forms, and landing pages

4.5/5

ConvertFlow is an all-in-one conversion platform that combines personalized popups, multi-step forms, landing pages, quizzes, and sticky bars to conve...

Free plan available Automation
#17

Drip

Marketing automation for ecommerce

4.4/5

Drip is a focused ecommerce marketing platform known for its powerful visual automation builder and behavior-based segmentation. It's designed specifi...

From $39/mo SMS Automation
#18

Buttondown

The easiest way to start and grow your newsletter

4.4/5

Buttondown is a minimalist newsletter platform beloved by developers and writers who prefer Markdown over drag-and-drop editors. It focuses on writing...

Free plan available Automation
#19

HubSpot Email Marketing

Email marketing powered by CRM data

4.4/5

HubSpot's email marketing is part of its complete Marketing Hub. While the free and Starter tiers offer competitive email marketing, the real power co...

Free plan available SMS Automation
#20

Ortto

All-in-one CDP, marketing automation, and analytics platform for lifecycle marketing

4.4/5

Ortto (formerly Autopilot) is an all-in-one marketing platform that combines a Customer Data Platform, visual journey-based automation, and built-in a...

From $509/mo SMS Automation
#21

Braze

Rewrite the rules of customer engagement with AI

4.4/5

Braze is a leading enterprise customer engagement platform that enables brands to orchestrate personalized, cross-channel experiences at massive scale...

Enterprise pricing SMS Automation
#22

GetResponse

All-in-one marketing platform

4.3/5

GetResponse is a full-featured marketing platform that goes beyond email marketing to include webinars, landing pages, sales funnels, and marketing au...

Free plan available SMS Automation
#23

Mailchimp

Turn emails into revenue

4.3/5

Mailchimp is the most widely recognized email marketing platform, used by millions of businesses worldwide. Acquired by Intuit in 2021, it offers a fu...

Free plan available SMS Automation
#24

Zoho Campaigns

Affordable email marketing deeply integrated with the Zoho ecosystem

4.3/5

Zoho Campaigns is the email marketing arm of the Zoho ecosystem, launched in 2012 and designed to work directly with Zoho CRM, Zoho One, and 45+ other...

Free plan available SMS Automation
#25

Iterable

Campaigns are out. Moments are in.

4.3/5

Iterable is an AI-powered cross-channel marketing platform that helps brands create individualized customer experiences across email, SMS, push, in-ap...

Enterprise pricing SMS Automation
#26

AWeber

Powerfully simple email marketing

4.2/5

AWeber is one of the original email marketing platforms, serving small businesses since 1998. It offers the largest template library (600+) and an imp...

Free plan available Automation
#27

Keap

CRM-powered sales and marketing automation for small businesses

4.2/5

Keap (formerly Infusionsoft, founded 2001, acquired by Thryv in 2024) is a premium all-in-one CRM and marketing automation platform built for sales-dr...

From $299/mo SMS Automation
#28

Constant Contact

Small business marketing made easy

4.1/5

Constant Contact is one of the most established email marketing platforms, particularly strong for small businesses and nonprofits. Its event marketin...

From $12/mo SMS Automation
#29

Campaign Monitor

Beautifully crafted email marketing

4.1/5

Campaign Monitor is particularly well-suited for agencies and brands that need polished, branded email campaigns. Its client management features and b...

From $12/mo SMS Automation
#30

Ghost

Open-source publishing platform with built-in newsletters and memberships

4.1/5

Ghost is an independent, open-source publishing platform built for professional content creators who want full control over their audience and revenue...

Free plan available
#31

Encharge

Email & marketing automation, simplified

4.1/5

Encharge is a marketing automation platform built for SaaS and product-led companies. It excels at behavior-based email sequences triggered by in-app ...

From $79/mo Automation
#32

Salesforce Marketing Cloud

Personalize every moment with the #1 AI CRM for marketing

4.1/5

Salesforce Marketing Cloud is the enterprise marketing automation suite within the Salesforce ecosystem, offering email, SMS, social, advertising, and...

Enterprise pricing SMS Automation
#33

Twilio SendGrid

Scalable email API trusted by developers worldwide

4/5

Twilio SendGrid is a cloud-based email delivery platform founded in 2009 and acquired by Twilio for $2 billion in 2019. It uniquely splits its offerin...

Free plan available Automation
#34

Maropost

Unified commerce platform that connects every channel

3.9/5

Maropost is a unified commerce and marketing automation platform for mid-market ecommerce businesses. It combines email, SMS, social advertising, and ...

From $279/mo SMS Automation
#35

BirdSend

Affordable email marketing for content creators

3.8/5

BirdSend is a budget-friendly email marketing tool built for content creators. It focuses on deliverability and revenue tracking while keeping costs 3...

From $9/mo Automation
#36

Venturz

Your all-in-one platform to build a successful startup

3.5/5

Venturz is an all-in-one startup platform that bundles website building, CRM, email marketing, community management, and helpdesk into a single subscr...

Free plan available SMS Automation

Frequently Asked Questions

Which email marketing platform is best for Shopify stores? +

Klaviyo is the most popular choice for Shopify with the deepest integration, but Omnisend and Mailchimp also offer strong Shopify support at lower price points. The best choice depends on your budget and automation needs.

How much revenue can email marketing generate for ecommerce? +

Email typically generates 25-35% of total revenue for well-optimized ecommerce stores. Key automated flows like welcome series, abandoned cart, and post-purchase sequences do most of the heavy lifting.

What ecommerce email automations should I set up? +

The essential flows are: welcome series with a first-purchase incentive, abandoned cart recovery (3-email sequence), post-purchase follow-up, win-back campaigns for lapsed customers, and browse abandonment for high-intent visitors.

Can I send product recommendation emails automatically? +

Yes. Most ecommerce email platforms analyze purchase history and browsing behavior to generate personalized product recommendations that you can include in automated emails or campaigns.