Email Marketing Tools for Ecommerce
Compare email marketing platforms built for online stores. Features include abandoned cart recovery, product recommendations, and purchase-based segmentation.
Why Ecommerce Features Matters
Ecommerce-focused email platforms connect directly to your store and use purchase data to drive revenue. Automated abandoned cart emails alone recover 5-15% of lost sales, and product recommendation emails consistently outperform generic campaigns.
What We Looked For
We prioritized platforms with native ecommerce integrations (Shopify, WooCommerce), abandoned cart flows, product recommendation blocks, and revenue attribution reporting.
36 Tools with Ecommerce Features
Systeme.io
Budget-friendly all-in-one marketing platform for solopreneurs
Systeme.io is a bootstrapped French all-in-one marketing platform founded by Aurelien Amacker in 2017 that bundles email marketing, sales funnels, onl...
Moosend
All-in-one email marketing and automation
Moosend is a budget-friendly email marketing platform that punches above its weight class. Despite its low price point, it offers solid automation, tr...
Sender
Affordable email and SMS marketing
Sender offers one of the most generous free plans in email marketing, combined with built-in SMS capabilities. It's an excellent choice for budget-con...
EngageBay
All-in-one CRM for marketing, sales & support
EngageBay is a bootstrapped all-in-one CRM platform that bundles marketing automation, sales pipeline management, helpdesk ticketing, and live chat in...
Kit (ConvertKit)
Email marketing built for creators
Kit (formerly ConvertKit) is purpose-built for online creators including bloggers, podcasters, YouTubers, and course creators. It emphasizes simplicit...
MailerLite
Email marketing tools for growing businesses
MailerLite is known for its simplicity, affordability, and clean design. It's one of the best options for small businesses and beginners who want prof...
Klaviyo
The platform for unified customer data
Klaviyo is the gold standard for ecommerce email and SMS marketing, particularly for Shopify stores. Its deep integration with ecommerce platforms ena...
Omnisend
Ecommerce email and SMS made easy
Omnisend is an ecommerce-focused marketing platform that combines email, SMS, and web push notifications. It offers pre-built automation workflows for...
Flodesk
Design emails people love to get
Flodesk is a design-first email marketing platform known for its stunning templates and flat-rate pricing model. It's particularly popular among creat...
tinyEmail
AI-powered email marketing built for Shopify stores
tinyEmail is an AI-powered email marketing platform purpose-built for Shopify and e-commerce stores, offering an unusually affordable volume-based pri...
Privy
Ecommerce email and SMS marketing built for Shopify stores
Privy is an ecommerce-focused email and SMS marketing platform built specifically for Shopify stores, combining conversion popups, email campaigns, an...
ActiveCampaign
Marketing automation that drives growth
ActiveCampaign is widely regarded as having the best marketing automation capabilities in the email marketing space. It combines email marketing with ...
Brevo (Sendinblue)
The most approachable CRM suite
Brevo (formerly Sendinblue) stands out with its unique pricing model based on email volume rather than subscriber count. This makes it particularly at...
beehiiv
The newsletter platform built for growth
beehiiv was built by the team behind Morning Brew's growth to 4 million subscribers. It's specifically designed for newsletter businesses with built-i...
Mailmodo
Interactive AMP email marketing with in-email forms and surveys
Mailmodo is the pioneering interactive email marketing platform that uses AMP technology to let recipients fill forms, take surveys, book meetings, an...
ConvertFlow
All-in-one conversion platform with personalized popups, forms, and landing pages
ConvertFlow is an all-in-one conversion platform that combines personalized popups, multi-step forms, landing pages, quizzes, and sticky bars to conve...
Drip
Marketing automation for ecommerce
Drip is a focused ecommerce marketing platform known for its powerful visual automation builder and behavior-based segmentation. It's designed specifi...
Buttondown
The easiest way to start and grow your newsletter
Buttondown is a minimalist newsletter platform beloved by developers and writers who prefer Markdown over drag-and-drop editors. It focuses on writing...
HubSpot Email Marketing
Email marketing powered by CRM data
HubSpot's email marketing is part of its complete Marketing Hub. While the free and Starter tiers offer competitive email marketing, the real power co...
Ortto
All-in-one CDP, marketing automation, and analytics platform for lifecycle marketing
Ortto (formerly Autopilot) is an all-in-one marketing platform that combines a Customer Data Platform, visual journey-based automation, and built-in a...
Braze
Rewrite the rules of customer engagement with AI
Braze is a leading enterprise customer engagement platform that enables brands to orchestrate personalized, cross-channel experiences at massive scale...
GetResponse
All-in-one marketing platform
GetResponse is a full-featured marketing platform that goes beyond email marketing to include webinars, landing pages, sales funnels, and marketing au...
Mailchimp
Turn emails into revenue
Mailchimp is the most widely recognized email marketing platform, used by millions of businesses worldwide. Acquired by Intuit in 2021, it offers a fu...
Zoho Campaigns
Affordable email marketing deeply integrated with the Zoho ecosystem
Zoho Campaigns is the email marketing arm of the Zoho ecosystem, launched in 2012 and designed to work directly with Zoho CRM, Zoho One, and 45+ other...
Iterable
Campaigns are out. Moments are in.
Iterable is an AI-powered cross-channel marketing platform that helps brands create individualized customer experiences across email, SMS, push, in-ap...
AWeber
Powerfully simple email marketing
AWeber is one of the original email marketing platforms, serving small businesses since 1998. It offers the largest template library (600+) and an imp...
Keap
CRM-powered sales and marketing automation for small businesses
Keap (formerly Infusionsoft, founded 2001, acquired by Thryv in 2024) is a premium all-in-one CRM and marketing automation platform built for sales-dr...
Constant Contact
Small business marketing made easy
Constant Contact is one of the most established email marketing platforms, particularly strong for small businesses and nonprofits. Its event marketin...
Campaign Monitor
Beautifully crafted email marketing
Campaign Monitor is particularly well-suited for agencies and brands that need polished, branded email campaigns. Its client management features and b...
Ghost
Open-source publishing platform with built-in newsletters and memberships
Ghost is an independent, open-source publishing platform built for professional content creators who want full control over their audience and revenue...
Encharge
Email & marketing automation, simplified
Encharge is a marketing automation platform built for SaaS and product-led companies. It excels at behavior-based email sequences triggered by in-app ...
Salesforce Marketing Cloud
Personalize every moment with the #1 AI CRM for marketing
Salesforce Marketing Cloud is the enterprise marketing automation suite within the Salesforce ecosystem, offering email, SMS, social, advertising, and...
Twilio SendGrid
Scalable email API trusted by developers worldwide
Twilio SendGrid is a cloud-based email delivery platform founded in 2009 and acquired by Twilio for $2 billion in 2019. It uniquely splits its offerin...
Maropost
Unified commerce platform that connects every channel
Maropost is a unified commerce and marketing automation platform for mid-market ecommerce businesses. It combines email, SMS, social advertising, and ...
BirdSend
Affordable email marketing for content creators
BirdSend is a budget-friendly email marketing tool built for content creators. It focuses on deliverability and revenue tracking while keeping costs 3...
Venturz
Your all-in-one platform to build a successful startup
Venturz is an all-in-one startup platform that bundles website building, CRM, email marketing, community management, and helpdesk into a single subscr...
Frequently Asked Questions
Which email marketing platform is best for Shopify stores? +
Klaviyo is the most popular choice for Shopify with the deepest integration, but Omnisend and Mailchimp also offer strong Shopify support at lower price points. The best choice depends on your budget and automation needs.
How much revenue can email marketing generate for ecommerce? +
Email typically generates 25-35% of total revenue for well-optimized ecommerce stores. Key automated flows like welcome series, abandoned cart, and post-purchase sequences do most of the heavy lifting.
What ecommerce email automations should I set up? +
The essential flows are: welcome series with a first-purchase incentive, abandoned cart recovery (3-email sequence), post-purchase follow-up, win-back campaigns for lapsed customers, and browse abandonment for high-intent visitors.
Can I send product recommendation emails automatically? +
Yes. Most ecommerce email platforms analyze purchase history and browsing behavior to generate personalized product recommendations that you can include in automated emails or campaigns.