Customer.io Pricing (2026)
Behavioral messaging platform for product-led SaaS and tech companies. 14-day free trial. Startup Program offers up to 12 months free for companies that raised under $10M..
Prices verified March 2026
Starting price
$100/mo
Free plan
No
Plans
3
14-day free trial
Pricing Analysis
At $100/mo, Customer.io is priced above the email marketing platform average of ~$29/mo. The premium reflects its advanced analytics, automation capabilities, and 150+ integrations.
Essentials
Up to 5,000 subscribers
- ✓ 5,000 profiles (people + objects)
- ✓ 1 million email sends/month
- ✓ 2 object types
- ✓ Visual workflow builder
- ✓ Personalization with Liquid templating
- ✓ Mobile SDKs
- ✓ Unlimited webhook sends
- ✓ Email and community support
Best for: growing businesses with up to 5,000 subscribers.
Premium
- ✓ Custom profile volume
- ✓ Custom email send volume
- ✓ 10 object types
- ✓ Premium chat & email support
- ✓ 90-day onboarding support
- ✓ HIPAA compliance option
- ✓ Advanced integrations
- ✓ Data Pipelines (lightweight CDP)
Best for: growing businesses with growing lists.
Enterprise
- ✓ Custom volume with best pricing
- ✓ 10 object types
- ✓ Dedicated hardware
- ✓ Audit logging
- ✓ Priority technical support
- ✓ Dedicated Customer Success Manager
- ✓ HIPAA compliance
- ✓ All Premium features
Best for: enterprises and large organizations with custom requirements.
Prices shown are for the base subscriber count. Cost scales as your list grows.
14-day free trial available
What's Included in Each Plan
| Feature | Essentials | Premium | Enterprise |
|---|---|---|---|
| Price | $100/mo | $1000/mo | Custom |
| Subscribers | 5,000 | — | — |
Feature availability may vary. Check Customer.io's website for the latest plan details.
Compare Customer.io Pricing to Alternatives
| Tool | Free Plan | Starts At | Rating |
|---|---|---|---|
| Customer.io (this tool) | No | $100/mo | 4.4/5 |
| Moosend | No | $9/mo -$91 | 4.7/5 |
| Sender | Yes | $10/mo -$90 | 4.7/5 |
| MailerLite | Yes | $10/mo -$90 | 4.6/5 |
| EngageBay | Yes | $14.99/mo -$85.01 | 4.7/5 |
| Systeme.io | Yes | $17/mo -$83 | 4.8/5 |
| Kit (ConvertKit) | Yes | $33/mo -$67 | 4.6/5 |