Buttondown Pricing
The easiest way to start and grow your newsletter. Simple pricing tiers by subscriber count.
Prices verified March 2026
Starting price
$9/mo
Free plan
Yes
100 subscribers
Plans
4
Free tier included
Pricing Analysis
Buttondown's starting price of $9/mo is well below the newsletter platform average of ~$23/mo, making it one of the more budget-friendly options in its category. The free plan (100 subscribers) lets you test the platform before committing. It's a reasonable starting point for very small lists, though you'll likely outgrow it once your subscriber count passes the limit.
Free
Up to 100 subscribers
- ✓ Unlimited sends
- ✓ Custom domain
- ✓ RSS integration
- ✓ Basic analytics
Best for: testing Buttondown or lists under 100.
Basic
Up to 1,000 subscribers
- ✓ Remove branding
- ✓ API access
- ✓ Automations
- ✓ Premium integrations
Best for: growing businesses with up to 1,000 subscribers.
Standard
Up to 5,000 subscribers
- ✓ Paid subscriptions
- ✓ Surveys
- ✓ Custom CSS
- ✓ Priority support
Best for: scaling businesses that need more capacity.
Professional
Up to 10,000 subscribers
- ✓ Multiple newsletters
- ✓ Team management
- ✓ Advanced analytics
- ✓ Dedicated IP
Best for: agencies, large lists, and teams needing advanced features.
Prices shown are for the base subscriber count. Cost scales as your list grows.
Free plan available — no credit card required
What's Included in Each Plan
| Feature | Free | Basic | Standard | Professional |
|---|---|---|---|---|
| Price | Free | $9/mo | $29/mo | $79/mo |
| Subscribers | 100 | 1,000 | 5,000 | 10,000 |
Feature availability may vary. Check Buttondown's website for the latest plan details.