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Email Marketing Tools with SMS Marketing

Compare email marketing platforms that include built-in SMS marketing. Send text message campaigns alongside your emails from one platform.

Why SMS Marketing Matters

SMS messages have open rates above 90%, making them the perfect complement to email campaigns. Platforms with built-in SMS let you coordinate text and email outreach from a single dashboard, keeping your messaging consistent and your workflow simple.

What We Looked For

We selected tools that offer native SMS capabilities within the platform, not just third-party integrations. Each tool lets you send targeted text campaigns and combine them with email workflows.

26 Tools with SMS Marketing

#1

Sender

Affordable email and SMS marketing

4.7/5

Sender offers one of the most generous free plans in email marketing, combined with built-in SMS capabilities. It's an excellent choice for budget-con...

Free plan available SMS Automation
#2

EngageBay

All-in-one CRM for marketing, sales & support

4.7/5

EngageBay is a bootstrapped all-in-one CRM platform that bundles marketing automation, sales pipeline management, helpdesk ticketing, and live chat in...

Free plan available SMS Automation
#3

Klaviyo

The platform for unified customer data

4.6/5

Klaviyo is the gold standard for ecommerce email and SMS marketing, particularly for Shopify stores. Its deep integration with ecommerce platforms ena...

Free plan available SMS Automation
#4

Omnisend

Ecommerce email and SMS made easy

4.6/5

Omnisend is an ecommerce-focused marketing platform that combines email, SMS, and web push notifications. It offers pre-built automation workflows for...

Free plan available SMS Automation
#5

Reply.io

AI-powered sales engagement across email, LinkedIn, calls, and SMS

4.6/5

Reply.io is an AI-powered sales engagement platform that unifies email, LinkedIn, calls, SMS, and WhatsApp into multichannel sequences for B2B outreac...

From $49/mo SMS Automation
#6

Privy

Ecommerce email and SMS marketing built for Shopify stores

4.6/5

Privy is an ecommerce-focused email and SMS marketing platform built specifically for Shopify stores, combining conversion popups, email campaigns, an...

Free plan available SMS Automation
#7

ActiveCampaign

Marketing automation that drives growth

4.5/5

ActiveCampaign is widely regarded as having the best marketing automation capabilities in the email marketing space. It combines email marketing with ...

From $29/mo SMS Automation
#8

Brevo (Sendinblue)

The most approachable CRM suite

4.5/5

Brevo (formerly Sendinblue) stands out with its unique pricing model based on email volume rather than subscriber count. This makes it particularly at...

Free plan available SMS Automation
#9

Drip

Marketing automation for ecommerce

4.4/5

Drip is a focused ecommerce marketing platform known for its powerful visual automation builder and behavior-based segmentation. It's designed specifi...

From $39/mo SMS Automation
#10

HubSpot Email Marketing

Email marketing powered by CRM data

4.4/5

HubSpot's email marketing is part of its complete Marketing Hub. While the free and Starter tiers offer competitive email marketing, the real power co...

Free plan available SMS Automation
#11

Customer.io

Behavioral messaging platform for product-led SaaS and tech companies

4.4/5

Customer.io is a behavioral messaging platform built for product-led SaaS companies that need to trigger automated emails, SMS, push notifications, an...

From $100/mo SMS Automation
#12

Ortto

All-in-one CDP, marketing automation, and analytics platform for lifecycle marketing

4.4/5

Ortto (formerly Autopilot) is an all-in-one marketing platform that combines a Customer Data Platform, visual journey-based automation, and built-in a...

From $509/mo SMS Automation
#13

Braze

Rewrite the rules of customer engagement with AI

4.4/5

Braze is a leading enterprise customer engagement platform that enables brands to orchestrate personalized, cross-channel experiences at massive scale...

Enterprise pricing SMS Automation
#14

GetResponse

All-in-one marketing platform

4.3/5

GetResponse is a full-featured marketing platform that goes beyond email marketing to include webinars, landing pages, sales funnels, and marketing au...

Free plan available SMS Automation
#15

Mailchimp

Turn emails into revenue

4.3/5

Mailchimp is the most widely recognized email marketing platform, used by millions of businesses worldwide. Acquired by Intuit in 2021, it offers a fu...

Free plan available SMS Automation
#16

Zoho Campaigns

Affordable email marketing deeply integrated with the Zoho ecosystem

4.3/5

Zoho Campaigns is the email marketing arm of the Zoho ecosystem, launched in 2012 and designed to work directly with Zoho CRM, Zoho One, and 45+ other...

Free plan available SMS Automation
#17

Iterable

Campaigns are out. Moments are in.

4.3/5

Iterable is an AI-powered cross-channel marketing platform that helps brands create individualized customer experiences across email, SMS, push, in-ap...

Enterprise pricing SMS Automation
#18

Keap

CRM-powered sales and marketing automation for small businesses

4.2/5

Keap (formerly Infusionsoft, founded 2001, acquired by Thryv in 2024) is a premium all-in-one CRM and marketing automation platform built for sales-dr...

From $299/mo SMS Automation
#19

MailerSend

Developer-friendly transactional email by the MailerLite team

4.2/5

MailerSend is a transactional email service built by the team behind MailerLite, launched in 2020 with over a decade of email deliverability expertise...

Free plan available SMS
#20

Constant Contact

Small business marketing made easy

4.1/5

Constant Contact is one of the most established email marketing platforms, particularly strong for small businesses and nonprofits. Its event marketin...

From $12/mo SMS Automation
#21

Campaign Monitor

Beautifully crafted email marketing

4.1/5

Campaign Monitor is particularly well-suited for agencies and brands that need polished, branded email campaigns. Its client management features and b...

From $12/mo SMS Automation
#22

Salesforce Marketing Cloud

Personalize every moment with the #1 AI CRM for marketing

4.1/5

Salesforce Marketing Cloud is the enterprise marketing automation suite within the Salesforce ecosystem, offering email, SMS, social, advertising, and...

Enterprise pricing SMS Automation
#23

Mailjet

Collaborative email platform for teams with powerful API

4/5

Mailjet is a French-founded email platform (now owned by Sinch) that uniquely combines transactional and marketing email under one roof with real-time...

Free plan available SMS Automation
#24

Vero

Make every email, SMS, push count

4/5

Vero is a multi-channel customer engagement platform for product-led teams that need behavioral messaging. It enables personalized emails, push notifi...

From $49/mo SMS Automation
#25

Maropost

Unified commerce platform that connects every channel

3.9/5

Maropost is a unified commerce and marketing automation platform for mid-market ecommerce businesses. It combines email, SMS, social advertising, and ...

From $279/mo SMS Automation
#26

Venturz

Your all-in-one platform to build a successful startup

3.5/5

Venturz is an all-in-one startup platform that bundles website building, CRM, email marketing, community management, and helpdesk into a single subscr...

Free plan available SMS Automation

Frequently Asked Questions

Is SMS marketing more effective than email marketing? +

They serve different purposes. SMS has higher open rates (90%+) and faster response times, but email allows richer content and longer messages. The most effective strategy combines both channels.

How much does SMS marketing cost compared to email? +

SMS typically costs between $0.01-$0.05 per message on top of your email plan. Most platforms charge per SMS credit or include a bundle with higher-tier plans.

Do I need separate consent for SMS and email marketing? +

Yes. Regulations like TCPA (US) and GDPR (EU) require explicit opt-in for SMS, separate from email consent. Most platforms handle this with dedicated SMS opt-in forms.

Can I automate SMS messages in the same workflows as emails? +

With platforms that offer native SMS, you can build automations that mix email and text messages in a single sequence, such as sending an email followed by an SMS reminder two days later.