GetResponse Review
GetResponse is a full-featured marketing platform that goes beyond email marketing to include webinars, landing pages, sales funnels, and marketing automation. Founded in 1998, it's one of the most established players with a strong track record for deliverability.
Rating Breakdown
Weighted average of 5 dimensions. How we score
Start free with GetResponse
Free plan: 500 contacts
Overview
GetResponse has been around since 1998, making it one of the oldest email marketing platforms still actively competing. Founded in Gdansk, Poland, it serves 350,000+ customers in 160+ countries. Over the past few years, GetResponse expanded from a straightforward email tool into an all-in-one platform bundling landing pages, webinars, an online course builder, conversion funnels, and a website builder alongside core email.
The Starter plan begins at $19/mo for 1,000 contacts with unlimited email sends. A free plan covers 500 contacts and 2,500 newsletters/mo — enough for testing but limited to one automation workflow. Marketer at $59/mo unlocks advanced automation, ecommerce tracking, and sales funnels. Creator at $69/mo adds webinars (100 attendees) and course creation. Annual billing saves roughly 18%.
Ease of Use
You can build and send your first campaign in about 10 minutes — faster than most competitors. The email editor uses a drag-and-drop builder with 200+ templates sorted by industry. Templates are responsive and generally well-designed, though some feel dated compared to Flodesk or MailerLite.
The dashboard is logically organized for common tasks. Where the UI shows its age is the automation builder and conversion funnel sections, which feel more complex than necessary. One friction point: most advanced segmentation is tied to behavior tracked inside GetResponse. If your product lives outside the platform, you need Zapier or a custom API integration, limiting personalization compared to Customer.io or ActiveCampaign.
Automation & Features
GetResponse’s automation builder is solid on the Marketer plan. Visual workflows support triggers based on email engagement, website visits, purchases, tags, and custom fields. Pre-built templates cover welcome series, abandoned carts, lead scoring, and post-purchase follow-ups.
The standout is Conversion Funnels — pre-built sequences combining landing pages, email sequences, payment processing, and webinars into complete sales workflows. GetResponse earned recognition as a top sales funnel builder in 2025. For small businesses selling courses or digital products, this feature saves real time versus stitching separate tools together.
Webinar hosting is built in (Marketer+), supporting up to 100 live attendees on Creator and 1,000 on Enterprise. No direct competitor bundles webinars natively. The course creator supports unlimited courses with 500 students on Creator. Other features: A/B testing, send-time optimization, web push notifications, 150+ integrations, and an AI email generator.
Limitations: Starter restricts you to 1 automation workflow, 3 AI uses, and no contact tagging or scoring. You’re effectively forced to the $59/mo Marketer plan for real automation. SMS and mobile push are Enterprise-only.
Deliverability
GetResponse claims 99% deliverability. Independent tests from EmailToolTester place inbox placement in the 85-90% range — above average and ahead of Mailchimp. SPF, DKIM, and DMARC setup guides are clear. All plans include list hygiene, spam scoring, and automatic suppression. Send-time optimization delivers emails when individual recipients are most likely to open. Dedicated IPs are available on higher tiers.
Support
All paid plans include 24/7 live chat and email. Response times are fast — most users report help within minutes on chat. Phone support is Enterprise-only. The knowledge base is extensive with video tutorials and a regularly updated blog. The free plan has no time limit, making it useful for extended evaluation. Migration includes free list import and template recreation assistance.
Who Should Use GetResponse
GetResponse works for small businesses and solopreneurs who want email marketing, landing pages, webinars, and basic sales funnels without paying for five separate tools. Coaches selling online courses, consultants running webinar-based lead generation, and small ecommerce stores needing automation beyond newsletters all benefit.
It’s not the best choice for advanced behavioral automation (Customer.io or ActiveCampaign handle that better), design-first email (Flodesk or MailerLite), or enterprise data needs (HubSpot or Ortto). The free plan is worth testing, but expect to land on the $59/mo Marketer tier before the platform feels genuinely useful.
What changed in 2026
Considered products block, promo prices and ready-made store segments
On August 19 GetResponse added a content block that shows each shopper the products they viewed but did not buy. You can use it in newsletters and in automation messages such as cart recovery, post-purchase and winback. Number of products, columns and styling are set in the properties panel.
On August 12 it added promo prices, which show the original and sale price side by side in product blocks. They work for Shopify, Magento, WooCommerce, PrestaShop, Shoper and custom API stores. On August 5 it shipped 13 ready-made ecommerce segments (abandoned cart, repeat buyers, first-time buyers and ten more). They need a connected store.
Source: GetResponse: What's new
Per-message open tracking controls
You can now switch off open tracking for individual newsletters, autoresponders, A/B tests and automation messages. The same switch works for whole Price Drop and Abandoned Cart campaigns. Click tracking and transactional emails are not affected.
The change responds to French (CNIL) and Italian (Garante) guidance, which treats an individualized open-tracking pixel like a cookie that needs consent. Italy’s transition period ends on October 28, 2026. The switch is per message or campaign, not per contact or country.
Sources: GetResponse: What's new , GetResponse Help Center: What do the new tracking pixel regulations in France and Italy mean for GetResponse users?
Revenue Attribution
You can turn on Revenue Attribution per message for newsletters, autoresponders and automation messages. Reports then show attributed revenue, orders and average order value, and each automation workflow gets a revenue column.
It is a last-click model. A click on any link in a message opens an attribution window (5 days by default, adjustable per store under Ecommerce tools), and paid orders placed inside it go to the last message clicked. Only one window is active per customer per store. GetResponse states it is available on the Marketer plan and above.
Sources: GetResponse: Introducing Revenue Attribution for Automation , GetResponse Help Center: What is Revenue attribution and how does it work?
Pros & Cons
Pros
- + All-in-one platform with webinars, landing pages, and funnels
- + Excellent automation builder with visual workflows
- + Built-in webinar hosting
- + Strong deliverability (99%+)
- + Competitive pricing for feature set
Cons
- − Free plan limited to 500 subscribers
- − Interface can feel overwhelming for beginners
- − Webinar quality not comparable to dedicated platforms
- − Customer support response times vary
- − Some features locked behind higher tiers
Key Features
Pricing
Annual billing saves ~18%.
Free
Free
Up to 500 subscribers
Starter
$19/mo
Up to 1,000 subscribers
Marketer
$59/mo
Up to 1,000 subscribers
Creator
$69/mo
Up to 1,000 subscribers
Ecommerce Marketing
$119/mo
Up to 1,000 subscribers
Best For
GetResponse is built with ecommerce in mind, offering native store integrations. It also approachable for small teams with its drag-and-drop editor and ready-made templates, and equipped with advanced analytics and reporting that agencies need for client management.
Alternatives to GetResponse
Migration Guides
Switching from GetResponse?
Our Verdict
After 28 years on the market, GetResponse has established itself as a solid all-in-one marketing platform. Its strongest areas are ease of use (4.3/5) and deliverability (4.3/5). Where it falls short is value for money (4.2/5) — free plan limited to 500 subscribers. The free plan makes it easy to try without risk. Best suited for small businesses, ecommerce, marketers — if that's your profile, GetResponse is worth serious consideration.
Still comparing?
Frequently Asked Questions
- Does GetResponse offer webinars?
- Yes. GetResponse is one of the few email marketing platforms that includes built-in webinar hosting. Webinars are available on the Marketing Automation plan and above.
- Does GetResponse have a free plan?
- Yes. GetResponse offers a free plan for up to 500 contacts with basic email marketing, a website builder, and landing pages. Paid plans start at $19/mo.
- Does GetResponse support A/B testing?
- Yes. You can A/B test subject lines, content, send times, and from fields. GetResponse sends test versions to a portion of your list and automatically sends the winner to the rest.
- What languages does GetResponse support?
- GetResponse supports multiple languages in its interface and offers customer support in English, Polish, and several other languages via email and live chat.
- Can I build landing pages with GetResponse?
- Yes. GetResponse includes a drag-and-drop landing page builder with templates, A/B testing, and built-in analytics. Landing pages are available on all plans including free.
- Does GetResponse include marketing automation?
- Yes. GetResponse has a visual automation builder with condition-based workflows, lead scoring, and event triggers. Advanced automations require the Marketing Automation plan or higher.
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Ready to try GetResponse?
Start with their free plan — 500 contacts, 2,500 emails/month — and upgrade when you need more.