How to Migrate from GetResponse to ActiveCampaign
Businesses switch from GetResponse to ActiveCampaign when they need more powerful automation and CRM capabilities. GetResponse is a solid all-in-one platform, but its automation builder and CRM features are less sophisticated than ActiveCampaign's. Companies with complex lead nurturing workflows, multi-step sales processes, or B2B marketing needs often outgrow GetResponse and find ActiveCampaign's deeper automation, lead scoring, and sales CRM a better fit.
What Transfers?
Method: CSV export/import
Export GetResponse contacts as CSV. Import into ActiveCampaign with field mapping.
Rebuild in ActiveCampaign's email designer.
Recreate GetResponse workflows as ActiveCampaign automations. ActiveCampaign's automation engine is more powerful.
Create new forms in ActiveCampaign.
Historical data stays in GetResponse.
Method: CSV column mapping
GetResponse tags transfer via CSV columns to ActiveCampaign tags.
Step-by-Step Migration Guide
- 1
Export contacts from GetResponse
Go to Contacts > Export in GetResponse. Select all contacts with custom fields, tags, and list memberships. Download as CSV.
- 2
Plan your ActiveCampaign structure
Map GetResponse lists to ActiveCampaign lists and tags. Plan your custom field structure. ActiveCampaign uses lists + tags while GetResponse uses lists + segments.
- 3
Import contacts into ActiveCampaign
Upload CSV to ActiveCampaign. Map fields carefully. Assign to lists and apply tags.
- 4
Recreate automations
Rebuild GetResponse automation workflows in ActiveCampaign's visual builder. ActiveCampaign supports more complex branching and conditions than GetResponse.
- 5
Set up lead scoring
Configure ActiveCampaign's lead scoring to replace any engagement tracking you had in GetResponse. Assign scores for opens, clicks, page visits, and form submissions.
- 6
Build forms and landing pages
Create signup forms in ActiveCampaign. If you used GetResponse landing pages, rebuild them in ActiveCampaign or use a dedicated landing page tool.
- 7
Authenticate domain and test
Add DNS records for ActiveCampaign. Send test campaigns to verify delivery and formatting.
Watch Out For
GetResponse includes landing pages, webinars, and a website builder on many plans. ActiveCampaign does not include webinars or a website builder. Budget for separate tools if you use these features.
GetResponse's conversion funnel feature has no direct equivalent in ActiveCampaign. Sales funnels will need to be rebuilt using ActiveCampaign's CRM pipeline and automation.
ActiveCampaign's Lite plan is more expensive than GetResponse's equivalent tier. Ensure the additional automation power justifies the cost increase.
Ready to switch to ActiveCampaign?
ActiveCampaign offers a 14-day free trial starting at $15/mo.
What You Get with ActiveCampaign
Pros
- +Industry-leading automation builder
- +Built-in CRM for sales teams
- +900+ integrations (largest ecosystem)
- +Excellent deliverability
- +Powerful segmentation and contact scoring
Cons
- −No free plan available
- −Steep learning curve for beginners
- −Gets expensive with higher-tier features
- −Reporting could be more intuitive
- −Landing page builder is basic compared to dedicated tools