Brevo vs GetResponse: Which All-in-One Marketing Tool Wins in 2026?

Pick the wrong one of these two platforms and you can pay double for the same list. The reason is buried in how each one bills you: Brevo charges by the number of emails you send and lets your contact list grow for free, while GetResponse charges by contact count and lets you send as much as you want. That single difference decides which tool is cheaper for your situation — and it has nothing to do with which one has more features.

Both platforms pitch themselves as all-in-one marketing tools for small and mid-sized businesses. Both bundle email, automation, landing pages, and forms into one subscription. But they were built around different jobs. Brevo grew out of transactional email and now spans SMS, WhatsApp, a sales CRM, and a loyalty program. GetResponse started as an autoresponder in 1998 and leaned into webinars, sales funnels, and course selling. The overlap is real, and so are the gaps.

Here is where they actually differ, and which one earns your money depending on how you send.

Brevo at a Glance

Brevo (the former Sendinblue) is a multichannel marketing platform that treats email as one channel among several. Alongside campaigns you get SMS, WhatsApp, web push, live chat, and a built-in CRM with sales pipelines. Its pricing is unusual: paid plans are metered by emails sent per month, and contact storage is effectively uncapped, so a business with a large list that emails infrequently pays very little.

The free plan allows 300 emails per day (roughly 9,000 a month) and stores up to 100,000 contacts. The Starter plan begins at $9/month, which removes the daily sending cap and covers 5,000 emails a month; higher send volumes scale up from there. Standard starts at $18/month for 5,000 emails and adds marketing automation, A/B testing, and multi-user access. In May 2026, Brevo renamed its tiers — the old “Business” plan is now “Standard” and “BrevoPlus” is now “Professional” ($499/month) — so older reviews citing those names are out of date. The weakness: Brevo’s drag-and-drop email editor feels less refined than GetResponse’s, and SMS and WhatsApp sends are billed as credits on top of your plan.

GetResponse at a Glance

GetResponse is a marketing platform organized around conversion. The email tools are solid, but the features that set it apart are native webinar hosting, conversion funnels (Autofunnel), and — added in 2026 — a Creator plan aimed at people selling online courses and paid newsletters. Pricing scales with contact count, and every paid plan includes unlimited email sends.

The free plan covers 500 contacts and 2,500 emails a month. The Starter plan runs $19/month for 1,000 contacts with one automation workflow and unlimited sends. Marketing Automation, at $59/month for 1,000 contacts, is where the platform earns its reputation: multi-step visual workflows, webinars for up to 100 attendees, and push notifications. The Creator plan sits at $69/month for course builders, and Ecommerce Marketing at $119/month adds the full store toolkit. Annual billing takes roughly 18% off. The weakness: the interface is dense, and the learning curve is steeper than most first-time senders expect.

Pricing: The Model Matters More Than the Number

The headline prices look close — Brevo Starter at $9/month, GetResponse Starter at $19/month — but comparing them directly is misleading, because they measure different things.

Brevo bills by monthly send volume. If you have 40,000 subscribers but email them twice a month, you store all 40,000 contacts and only pay for the roughly 80,000 sends. GetResponse bills by contact count. Those same 40,000 contacts push you into a much higher tier regardless of how often you email, because sends are unlimited and storage is the metered resource.

Flip the scenario and the advantage flips too. A creator with 800 subscribers who emails daily sends maybe 24,000 emails a month. On Brevo, that volume climbs past the entry tier. On GetResponse, 800 contacts stays comfortably inside the $19/month Starter plan with unlimited sends. High frequency to a small list favors GetResponse; low frequency to a large list favors Brevo.

One more cost note: Brevo’s lower tiers put a small Brevo logo in your email footer, removable with a $9/month add-on. GetResponse includes no forced branding on paid plans. For current figures, check Brevo’s pricing page and GetResponse’s pricing page directly, since both adjust tiers periodically. Our GetResponse pricing breakdown tracks the tiers over time.

Automation

GetResponse has the deeper automation engine. On the Marketing Automation plan ($59/month for 1,000 contacts), the visual builder handles multiple triggers, branching conditions, and actions driven by page visits, link clicks, purchase history, and lead scores. You can route different subscribers down different paths inside one workflow. For behavioral sequences — abandoned cart, post-purchase, lead nurturing — it gives you more room to work.

Brevo’s automation is capable but simpler. Standard ($18/month) includes the workflow builder with common triggers and conditions, which covers welcome series, birthday emails, and basic behavioral flows well enough for most senders. Where Brevo pulls ahead is scope: its automations can trigger SMS and WhatsApp messages, not just email, so a single workflow can span channels. Where it falls short is depth — complex multi-branch logic and granular scoring feel more cramped than in GetResponse.

If your sequences are elaborate and email-only, GetResponse wins. If you want automations that reach people by text and chat as well as email, Brevo’s cross-channel triggers matter more than raw depth.

Channels: Email, SMS, and WhatsApp

This is Brevo’s clearest advantage. The platform natively sends email, SMS, WhatsApp campaigns, and web push from one account, and it runs a built-in loyalty and rewards program. In July 2026, Brevo became a Google Wallet Premium Partner, letting businesses push loyalty cards and passes straight into customers’ phone wallets — a feature aimed squarely at retail and hospitality senders who want more than an inbox relationship.

GetResponse keeps a narrower channel set. It handles email, web push, and SMS, but has no native WhatsApp campaigns and no loyalty program. For a business whose customers live in WhatsApp — common across Europe, Latin America, and India — that gap is hard to work around without bolting on another tool.

The trade-off runs the other way on webinars, covered next. Brevo has no webinar product at all.

Webinars, Funnels, and Course Selling

GetResponse is one of the few email platforms with webinar hosting built in — up to 100 attendees on Marketing Automation, more on higher tiers. For coaches, consultants, and B2B teams that run webinars for lead generation, this can replace a standalone webinar subscription that would otherwise run $99/month or more. Its Autofunnel feature chains landing pages, opt-in forms, email sequences, and checkout into one flow, and the 2026 Creator plan ($69/month) adds a course builder with quizzes, certificates, and paid subscriptions.

Brevo offers none of these. There are landing pages and signup forms, but no webinars, no funnel builder, and no course tools. If webinars or selling courses is central to how you market, Brevo simply does not compete here, and that alone can decide the matter.

The honest counterpoint: most small businesses never run a webinar or sell a course. Paying for the Marketing Automation or Creator plan to access features you won’t use is its own kind of overspending. Match the tool to what you actually do.

CRM and Sales

Brevo includes a sales CRM at no extra cost — contact management, deal pipelines, task tracking, and meeting scheduling — which makes it a reasonable fit for small teams that want marketing and light sales in one place. It is not going to replace a dedicated system like a full Salesforce or HubSpot setup, but for a solo founder or a small shop it removes the need for a second subscription.

GetResponse has no comparable CRM. It integrates with external CRMs through native connectors and Zapier, but sales pipeline management is not part of the product. If you want your email tool and your deal tracking under one login, Brevo is the only one of the two that offers it.

Ease of Use

GetResponse is more powerful and, as a direct result, harder to learn. The dashboard carries webinars, funnels, automation, ecommerce, and landing pages, and the navigation reflects that weight. Sending a first campaign is straightforward; getting fluent with the whole platform takes several sessions.

Brevo is easier to get started with for email and SMS, and the campaign flow is clean. But its interface has its own rough edges — the template editor is more limited, and some settings for CRM and transactional email are tucked into corners that take a while to find. Neither platform is as beginner-friendly as a tool like MailerLite, so if a gentle learning curve is your top priority, see our roundup of the best email marketing for small business for lighter options.

Deliverability

Both platforms maintain solid deliverability and support SPF, DKIM, and DMARC authentication. Brevo’s transactional-email heritage gives it strong infrastructure for time-sensitive sends, while GetResponse posts consistently good inbox placement for marketing campaigns. Neither holds a decisive edge for a sender who keeps a clean list and authenticates their domain. The variables you control — list hygiene, authentication, and sending consistency — matter far more than the platform you pick.

Who Should Choose Brevo?

Brevo is the better fit if you:

• Reach customers across email, SMS, and WhatsApp and want them in one workflow
• Have a large contact list that you email occasionally, where volume-based pricing pays off
• Want a built-in CRM and sales pipeline without a second subscription
• Run a retail or hospitality business that could use loyalty cards and wallet passes

The trade-offs: a plainer email editor, extra credit costs for SMS and WhatsApp, and no webinars or course tools. Read the full Brevo review for a deeper look.

Who Should Choose GetResponse?

GetResponse is the stronger choice if you:

• Run webinars or sell online courses and want hosting and a course builder included
• Email a small or mid-sized list frequently, where unlimited sends beat metered volume
• Need deep, multi-branch automation with lead scoring
• Want conversion funnels that connect opt-ins, sequences, and checkout in one flow

The trade-offs: a denser interface with a real learning curve, no native WhatsApp, no built-in CRM, and pricing that climbs as your contact list grows. The full GetResponse review has the details.

Our Verdict

Choose by how you send, not by feature count. If your marketing is multichannel — email plus SMS plus WhatsApp — and you sit on a big list you contact now and then, Brevo is both cheaper and better equipped, and its CRM and new Google Wallet loyalty tools extend it well past a pure email tool. If you build your business around webinars, courses, funnels, or high-frequency sends to a focused list, GetResponse gives you tools Brevo doesn’t offer at all, and its unlimited-send model rewards the way you work.

For most small businesses that want reach across channels and predictable costs on a growing list, Brevo edges ahead on value. For creators and educators who monetize through webinars and courses, GetResponse is worth its steeper learning curve.

Still weighing your options? Compare both head-to-head on our Brevo vs GetResponse page for a side-by-side scorecard.

Sources

1. Brevo — Official Pricing — accessed 2026-07-13
2. GetResponse — Official Pricing — accessed 2026-07-13
3. Brevo — Google Wallet Premium Partner — accessed 2026-07-13