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Best Email Marketing Tools with SMS

Platforms that combine email and SMS marketing in one tool. Reach your audience across multiple channels.

What We Looked For

We looked for platforms where SMS is a first-class feature, not an afterthought — unified contact profiles, SMS within automation workflows, two-way messaging, and transparent per-message pricing. Integration between email and SMS campaigns in one workflow was essential.

How we ranked: Filtered for tools with built-in SMS marketing, then ranked by overall rating.

Independent ratings. No paid placements. How we score

#1

Sender

Affordable email and SMS marketing

4.7/5

Sender offers one of the most generous free plans in email marketing, combined with built-in SMS capabilities. It's an excellent choice for budget-con...

Free plan · from $10/mo SMS Automation
#2

EngageBay

All-in-one CRM for marketing, sales & support

4.7/5

EngageBay is a bootstrapped all-in-one CRM platform that bundles marketing automation, sales pipeline management, helpdesk ticketing, and live chat in...

Free plan · from $14.99/mo SMS Automation
#3

Klaviyo

The platform for unified customer data

4.6/5

Klaviyo is the gold standard for ecommerce email and SMS marketing, particularly for Shopify stores. Its deep integration with ecommerce platforms ena...

Free plan · from $20/mo SMS Automation
#4

Omnisend

Ecommerce email and SMS made easy

4.6/5

Omnisend is an ecommerce-focused marketing platform that combines email, SMS, and web push notifications. It offers pre-built automation workflows for...

Free plan · from $11/mo SMS Automation
#5

Reply.io

AI-powered sales engagement across email, LinkedIn, calls, and SMS

4.6/5

Reply.io is an AI-powered sales engagement platform that unifies email, LinkedIn, calls, SMS, and WhatsApp into multichannel sequences for B2B outreac...

From $49/seat/mo SMS Automation
#6

Privy

Ecommerce email and SMS marketing built for Shopify stores

4.6/5

Privy is an ecommerce-focused email and SMS marketing platform built specifically for Shopify stores, combining conversion popups, email campaigns, an...

From $30/mo SMS Automation
#7

ActiveCampaign

Marketing automation that drives growth

4.5/5

ActiveCampaign is widely regarded as having the best marketing automation capabilities in the email marketing space. It combines email marketing with ...

From $15/mo SMS Automation
#8

Brevo (Sendinblue)

The most approachable CRM suite

4.5/5

Brevo (formerly Sendinblue) stands out with its unique pricing model based on email volume rather than subscriber count. This makes it particularly at...

Free plan · from $9/mo SMS Automation
#9

Drip

Marketing automation for ecommerce

4.4/5

Drip is a focused ecommerce marketing platform known for its powerful visual automation builder and behavior-based segmentation. It's designed specifi...

From $39/mo SMS Automation
#10

HubSpot Email Marketing

Email marketing powered by CRM data

4.4/5

HubSpot's email marketing is part of its complete Marketing Hub. While the free and Starter tiers offer competitive email marketing, the real power co...

Free plan · from $20/seat/mo SMS Automation
#11

Customer.io

Behavioral messaging platform for product-led SaaS and tech companies

4.4/5

Customer.io is a behavioral messaging platform built for product-led SaaS companies that need to trigger automated emails, SMS, push notifications, an...

From $100/mo SMS Automation
#12

Ortto

All-in-one CDP, marketing automation, and analytics platform for lifecycle marketing

4.4/5

Ortto (formerly Autopilot) is an all-in-one marketing platform that combines a Customer Data Platform, visual journey-based automation, and built-in a...

From $169/mo SMS Automation
#13

Braze

Rewrite the rules of customer engagement with AI

4.4/5

Braze is a leading enterprise customer engagement platform that enables brands to orchestrate personalized, cross-channel experiences at massive scale...

Enterprise pricing SMS Automation
#14

GetResponse

All-in-one marketing platform

4.3/5

GetResponse is a full-featured marketing platform that goes beyond email marketing to include webinars, landing pages, sales funnels, and marketing au...

From $19/mo SMS Automation
#15

Mailchimp

Turn emails into revenue

4.3/5

Mailchimp is the most widely recognized email marketing platform, used by millions of businesses worldwide. Acquired by Intuit in 2021, it offers a fu...

Free plan · from $13/mo SMS Automation
#16

Zoho Campaigns

Affordable email marketing deeply integrated with the Zoho ecosystem

4.3/5

Zoho Campaigns is the email marketing arm of the Zoho ecosystem, launched in 2012 and designed to work directly with Zoho CRM, Zoho One, and 45+ other...

Free plan · from $3.5/mo SMS Automation
#17

Iterable

Campaigns are out. Moments are in.

4.3/5

Iterable is an AI-powered cross-channel marketing platform that helps brands create individualized customer experiences across email, SMS, push, in-ap...

Enterprise pricing SMS Automation
#18

Keap

CRM-powered sales and marketing automation for small businesses

4.2/5

Keap (formerly Infusionsoft, founded 2001, acquired by Thryv in 2024) is a premium all-in-one CRM and marketing automation platform built for sales-dr...

From $299/mo SMS Automation
#19

MailerSend

Developer-friendly transactional email by the MailerLite team

4.2/5

MailerSend is a transactional email service built by the team behind MailerLite, launched in 2020 with over a decade of email deliverability expertise...

Free plan · from $6/mo SMS
#20

Constant Contact

Small business marketing made easy

4.1/5

Constant Contact is one of the most established email marketing platforms, particularly strong for small businesses and nonprofits. Its event marketin...

From $12/mo SMS Automation
#21

Campaign Monitor

Beautifully crafted email marketing

4.1/5

Campaign Monitor is particularly well-suited for agencies and brands that need polished, branded email campaigns. Its client management features and b...

From $12/mo SMS Automation
#22

Salesforce Marketing Cloud

Personalize every moment with the #1 AI CRM for marketing

4.1/5

Salesforce Marketing Cloud is the enterprise marketing automation suite within the Salesforce ecosystem, offering email, SMS, social, advertising, and...

Enterprise pricing SMS Automation
#23

Mailjet

Collaborative email platform for teams with powerful API

4/5

Mailjet is a French-founded email platform (now owned by Sinch) that uniquely combines transactional and marketing email under one roof with real-time...

Free plan · from $17/mo SMS Automation
#24

Vero

Make every email, SMS, push count

4/5

Vero is a multi-channel customer engagement platform for product-led teams that need behavioral messaging. It enables personalized emails, push notifi...

From $49/mo SMS Automation
#25

Maropost

Unified commerce platform that connects every channel

3.9/5

Maropost is a unified commerce and marketing automation platform for mid-market ecommerce businesses. It combines email, SMS, social advertising, and ...

From $279/mo SMS Automation
#26

Venturz

Your all-in-one platform to build a successful startup

3.5/5

Venturz is an all-in-one startup platform that bundles website building, CRM, email marketing, community management, and helpdesk into a single subscr...

Free plan · from $29/mo SMS Automation

Frequently Asked Questions

Is SMS marketing still effective in 2026? +

SMS has a 98% open rate and 45% response rate, far exceeding email. It's especially effective for time-sensitive messages: flash sales, appointment reminders, order updates, and abandoned cart recovery. The key is using it sparingly and with clear value.

How much does SMS marketing cost? +

SMS is typically priced per message: $0.01–$0.05 per text in the US. Costs vary by country. Most platforms offer SMS credits bundled with email plans, or as a pay-as-you-go add-on. Budget based on your expected message volume.

Do I need separate consent for SMS and email? +

Yes. SMS requires separate, explicit opt-in under TCPA (US) and similar regulations. You can't assume email subscribers want texts. Always use separate opt-in checkboxes and make it easy to unsubscribe from either channel independently.

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