Best Email Marketing Tools with SMS
Platforms that combine email and SMS marketing in one tool. Reach your audience across multiple channels.
What We Looked For
We looked for platforms where SMS is a first-class feature, not an afterthought — unified contact profiles, SMS within automation workflows, two-way messaging, and transparent per-message pricing. Integration between email and SMS campaigns in one workflow was essential.
How we ranked: Filtered for tools with built-in SMS marketing, then ranked by overall rating.
Independent ratings. No paid placements. How we score
Sender
Affordable email and SMS marketing
Sender offers one of the most generous free plans in email marketing, combined with built-in SMS capabilities. It's an excellent choice for budget-con...
EngageBay
All-in-one CRM for marketing, sales & support
EngageBay is a bootstrapped all-in-one CRM platform that bundles marketing automation, sales pipeline management, helpdesk ticketing, and live chat in...
Klaviyo
The platform for unified customer data
Klaviyo is the gold standard for ecommerce email and SMS marketing, particularly for Shopify stores. Its deep integration with ecommerce platforms ena...
Omnisend
Ecommerce email and SMS made easy
Omnisend is an ecommerce-focused marketing platform that combines email, SMS, and web push notifications. It offers pre-built automation workflows for...
Reply.io
AI-powered sales engagement across email, LinkedIn, calls, and SMS
Reply.io is an AI-powered sales engagement platform that unifies email, LinkedIn, calls, SMS, and WhatsApp into multichannel sequences for B2B outreac...
Privy
Ecommerce email and SMS marketing built for Shopify stores
Privy is an ecommerce-focused email and SMS marketing platform built specifically for Shopify stores, combining conversion popups, email campaigns, an...
ActiveCampaign
Marketing automation that drives growth
ActiveCampaign is widely regarded as having the best marketing automation capabilities in the email marketing space. It combines email marketing with ...
Brevo (Sendinblue)
The most approachable CRM suite
Brevo (formerly Sendinblue) stands out with its unique pricing model based on email volume rather than subscriber count. This makes it particularly at...
Drip
Marketing automation for ecommerce
Drip is a focused ecommerce marketing platform known for its powerful visual automation builder and behavior-based segmentation. It's designed specifi...
HubSpot Email Marketing
Email marketing powered by CRM data
HubSpot's email marketing is part of its complete Marketing Hub. While the free and Starter tiers offer competitive email marketing, the real power co...
Customer.io
Behavioral messaging platform for product-led SaaS and tech companies
Customer.io is a behavioral messaging platform built for product-led SaaS companies that need to trigger automated emails, SMS, push notifications, an...
Ortto
All-in-one CDP, marketing automation, and analytics platform for lifecycle marketing
Ortto (formerly Autopilot) is an all-in-one marketing platform that combines a Customer Data Platform, visual journey-based automation, and built-in a...
Braze
Rewrite the rules of customer engagement with AI
Braze is a leading enterprise customer engagement platform that enables brands to orchestrate personalized, cross-channel experiences at massive scale...
GetResponse
All-in-one marketing platform
GetResponse is a full-featured marketing platform that goes beyond email marketing to include webinars, landing pages, sales funnels, and marketing au...
Mailchimp
Turn emails into revenue
Mailchimp is the most widely recognized email marketing platform, used by millions of businesses worldwide. Acquired by Intuit in 2021, it offers a fu...
Zoho Campaigns
Affordable email marketing deeply integrated with the Zoho ecosystem
Zoho Campaigns is the email marketing arm of the Zoho ecosystem, launched in 2012 and designed to work directly with Zoho CRM, Zoho One, and 45+ other...
Iterable
Campaigns are out. Moments are in.
Iterable is an AI-powered cross-channel marketing platform that helps brands create individualized customer experiences across email, SMS, push, in-ap...
Keap
CRM-powered sales and marketing automation for small businesses
Keap (formerly Infusionsoft, founded 2001, acquired by Thryv in 2024) is a premium all-in-one CRM and marketing automation platform built for sales-dr...
MailerSend
Developer-friendly transactional email by the MailerLite team
MailerSend is a transactional email service built by the team behind MailerLite, launched in 2020 with over a decade of email deliverability expertise...
Constant Contact
Small business marketing made easy
Constant Contact is one of the most established email marketing platforms, particularly strong for small businesses and nonprofits. Its event marketin...
Campaign Monitor
Beautifully crafted email marketing
Campaign Monitor is particularly well-suited for agencies and brands that need polished, branded email campaigns. Its client management features and b...
Salesforce Marketing Cloud
Personalize every moment with the #1 AI CRM for marketing
Salesforce Marketing Cloud is the enterprise marketing automation suite within the Salesforce ecosystem, offering email, SMS, social, advertising, and...
Mailjet
Collaborative email platform for teams with powerful API
Mailjet is a French-founded email platform (now owned by Sinch) that uniquely combines transactional and marketing email under one roof with real-time...
Vero
Make every email, SMS, push count
Vero is a multi-channel customer engagement platform for product-led teams that need behavioral messaging. It enables personalized emails, push notifi...
Maropost
Unified commerce platform that connects every channel
Maropost is a unified commerce and marketing automation platform for mid-market ecommerce businesses. It combines email, SMS, social advertising, and ...
Venturz
Your all-in-one platform to build a successful startup
Venturz is an all-in-one startup platform that bundles website building, CRM, email marketing, community management, and helpdesk into a single subscr...
Frequently Asked Questions
Is SMS marketing still effective in 2026? +
SMS has a 98% open rate and 45% response rate, far exceeding email. It's especially effective for time-sensitive messages: flash sales, appointment reminders, order updates, and abandoned cart recovery. The key is using it sparingly and with clear value.
How much does SMS marketing cost? +
SMS is typically priced per message: $0.01–$0.05 per text in the US. Costs vary by country. Most platforms offer SMS credits bundled with email plans, or as a pay-as-you-go add-on. Budget based on your expected message volume.
Do I need separate consent for SMS and email? +
Yes. SMS requires separate, explicit opt-in under TCPA (US) and similar regulations. You can't assume email subscribers want texts. Always use separate opt-in checkboxes and make it easy to unsubscribe from either channel independently.
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