Best Email Marketing for Shopify
Email marketing tools with native Shopify integration. Abandoned cart recovery, product recommendations, and revenue attribution for your store.
What We Looked For
We tested each platform's Shopify integration depth: real-time data sync, product catalog import, abandoned cart recovery, customer segmentation by purchase history, and revenue attribution. Native Shopify apps were preferred over third-party connectors.
How we ranked: Filtered for tools with Shopify and ecommerce integrations, then ranked by overall rating.
Independent ratings. No paid placements. How we score
Moosend
All-in-one email marketing and automation
Moosend is a budget-friendly email marketing platform that punches above its weight class. Despite its low price point, it offers solid automation, tr...
Sender
Affordable email and SMS marketing
Sender offers one of the most generous free plans in email marketing, combined with built-in SMS capabilities. It's an excellent choice for budget-con...
Klaviyo
The platform for unified customer data
Klaviyo is the gold standard for ecommerce email and SMS marketing, particularly for Shopify stores. Its deep integration with ecommerce platforms ena...
Omnisend
Ecommerce email and SMS made easy
Omnisend is an ecommerce-focused marketing platform that combines email, SMS, and web push notifications. It offers pre-built automation workflows for...
Privy
Ecommerce email and SMS marketing built for Shopify stores
Privy is an ecommerce-focused email and SMS marketing platform built specifically for Shopify stores, combining conversion popups, email campaigns, an...
ActiveCampaign
Marketing automation that drives growth
ActiveCampaign is widely regarded as having the best marketing automation capabilities in the email marketing space. It combines email marketing with ...
Brevo (Sendinblue)
The most approachable CRM suite
Brevo (formerly Sendinblue) stands out with its unique pricing model based on email volume rather than subscriber count. This makes it particularly at...
Drip
Marketing automation for ecommerce
Drip is a focused ecommerce marketing platform known for its powerful visual automation builder and behavior-based segmentation. It's designed specifi...
GetResponse
All-in-one marketing platform
GetResponse is a full-featured marketing platform that goes beyond email marketing to include webinars, landing pages, sales funnels, and marketing au...
Mailchimp
Turn emails into revenue
Mailchimp is the most widely recognized email marketing platform, used by millions of businesses worldwide. Acquired by Intuit in 2021, it offers a fu...
Frequently Asked Questions
Is Shopify Email good enough, or do I need a third-party tool? +
Shopify Email covers basics (campaigns, simple automations) and is free for up to 10,000 emails/month. For advanced automation, segmentation by purchase behavior, and revenue optimization, tools like Klaviyo or Omnisend are significantly more powerful.
What's the ROI of abandoned cart emails for Shopify stores? +
Shopify stores using automated cart recovery typically recover 5–15% of abandoned carts. With an average cart value of $70–$100, that's significant revenue. A 3-email sequence (1 hour, 24 hours, 48 hours after abandonment) is the standard approach.
How do I segment my Shopify email list? +
Segment by: purchase frequency (one-time vs. repeat buyers), average order value, product category, time since last purchase, and cart abandoners. These segments let you send targeted campaigns that convert better than generic blasts.
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