MailerLite vs Moosend vs Sender
Not every business needs an enterprise platform. These three tools consistently rank as the best value in email marketing, each offering generous free plans and affordable paid tiers. The comparison helps budget-conscious teams find the right balance between saving money and getting the features they actually need.
Quick Verdict
Best for most users: Sender — email and sms marketing for small businesses and online stores.
MailerLite: Email marketing, websites and landing pages for small businesses
Moosend: Email marketing, automation and landing pages for small budgets
Sender: Email and SMS marketing for small businesses and online stores
MailerLite
Email marketing, websites and landing pages for small businesses
Moosend
Email marketing, automation and landing pages for small budgets
Sender
Email and SMS marketing for small businesses and online stores
Feature Comparison
| Feature | MailerLite | Moosend | Sender |
|---|---|---|---|
| Rating | 4.3/5 | 4.5/5 | 4.6/5 |
| Starting Price | $12/mo | $9/mo | $9/mo |
| Free Plan | 250 subscribers, 2,500 emails/month | No free plan | 2,500 subscribers |
| Founded | 2010 | 2011 | 2012 |
| Email Templates | 90 | 80 | 50 |
| Integrations | 140 | 100 | 50 |
| Independent Inbox Test | No independent test | No independent test | No independent test |
| Marketing Automation | Yes | Yes | Yes |
| A/B Testing | Yes | Yes | Yes |
| Landing Pages | Yes | Yes | Yes |
| Segmentation | Yes | Yes | Yes |
| Drag & Drop Editor | Yes | Yes | Yes |
| SMS Marketing | No | No | Yes |
| Ecommerce Features | Yes | Yes | Yes |
| API Access | Yes | Yes | Yes |
| Multi-Language | No | No | Yes |
| Web Push Notifications | No | No | No |
| Live Chat | Yes | No | Yes |
| Advanced Analytics | Yes | Yes | No |
The Verdict
| Criterion | Weight | MailerLite | Moosend | Sender |
|---|---|---|---|---|
| Starting Price | 30% | $12/mo | $9/mo | $9/mo |
| Deliverability | 25% | 4.1/5 | 4.3/5 | 4.3/5 |
| Rating | 25% | 4.3/5 | 4.5/5 | 4.6/5 |
| Integrations | 10% | 140 | 100 | 50 |
| Free Tier | 10% | Yes | No | Yes |
Choose MailerLite if…
- + Best for bloggers
- + Best for freelancers
- + Excellent value for money — most affordable paid plans
Choose Moosend if…
- + Best for agencies
- + Very affordable starting at $9/month
Choose Sender if…
- + Only option with SMS marketing
- + Extremely generous free plan (2,500 subs, 15,000 emails)
MailerLite: Pros & Cons
Pros
- + Excellent value for money — most affordable paid plans
- + Clean, intuitive interface perfect for beginners
- + Built-in website and landing page builder
- + Sell digital products directly
- + Strong drag-and-drop email editor
Cons
- − Free plan limited to 250 subscribers and 2,500 emails/month
- − No SMS marketing
- − Fewer integrations than competitors
- − Strict approval process for new accounts
- − Limited automation compared to ActiveCampaign
Moosend: Pros & Cons
Pros
- + Very affordable starting at $9/month
- + Unlimited emails on all plans
- + Solid automation for the price
- + 40% lifetime recurring affiliate program
- + SMTP server included on Pro
Cons
- − No free plan (30-day trial only)
- − Smaller integration ecosystem
- − No SMS marketing
- − Brand less well-known
- − Enterprise pricing not transparent
Sender: Pros & Cons
Pros
- + Extremely generous free plan (2,500 subs, 15,000 emails)
- + SMS messaging built in from the $9 Standard plan
- + Very affordable paid plans
- + Ecommerce integrations for abandoned cart
- + No credit card required for free plan
Cons
- − Paid plans cap monthly sends (6,000 emails on Standard at 500 subscribers)
- − The 30% annual discount applies only to the first year for new users
- − Smaller integration ecosystem
- − Less well-known brand
- − Limited advanced features