MailerLite vs Moosend vs Sender
Not every business needs an enterprise platform. These three tools consistently rank as the best value in email marketing, each offering generous free plans and affordable paid tiers. The comparison helps budget-conscious teams find the right balance between saving money and getting the features they actually need.
Quick Verdict
Best for most users: Moosend — all-in-one email marketing and automation.
MailerLite: Email marketing tools for growing businesses
Moosend: All-in-one email marketing and automation
Sender: Affordable email and SMS marketing
Feature Comparison
| Feature | MailerLite | Moosend | Sender |
|---|---|---|---|
| Rating | 4.6/5 | 4.7/5 | 4.7/5 |
| Starting Price | $10/mo | $9/mo | $10/mo |
| Free Plan | 1,000 subscribers | No free plan | 2,500 subscribers |
| Founded | 2010 | 2011 | 2012 |
| Email Templates | 90 | 80 | 50 |
| Integrations | 140 | 100 | 50 |
| Deliverability Rate | 97% | 98% | 97% |
| Marketing Automation | ✓ | ✓ | ✓ |
| A/B Testing | ✓ | ✓ | ✕ |
| Landing Pages | ✓ | ✓ | ✕ |
| Segmentation | ✓ | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ | ✓ |
| SMS Marketing | ✕ | ✕ | ✓ |
| Ecommerce Features | ✓ | ✓ | ✓ |
| API Access | ✓ | ✓ | ✓ |
| Multi-Language | ✕ | ✕ | ✕ |
| Web Push Notifications | ✕ | ✕ | ✕ |
| Live Chat | ✓ | ✕ | ✓ |
| Advanced Analytics | ✓ | ✓ | ✕ |
The Verdict
| Criterion | Weight | MailerLite | Moosend | Sender |
|---|---|---|---|---|
| Starting Price | 30% | $10/mo | $9/mo | $10/mo |
| Deliverability | 25% | 97% | 98% | 97% |
| Rating | 25% | 4.6/5 | 4.7/5 | 4.7/5 |
| Integrations | 10% | 140 | 100 | 50 |
| Free Tier | 10% | Yes | No | Yes |
Choose MailerLite if…
- + Best for bloggers
- + Best for freelancers
- + Excellent value for money — most affordable paid plans
Choose Moosend if…
- + Lowest starting price ($9/mo)
- + Best for agencies
- + Very affordable starting at $9/month
Choose Sender if…
- + Only option with SMS marketing
- + Extremely generous free plan (2,500 subs, 15,000 emails)
MailerLite: Pros & Cons
Pros
- +Excellent value for money — most affordable paid plans
- +Clean, intuitive interface perfect for beginners
- +Built-in website and landing page builder
- +Sell digital products directly
- +Strong drag-and-drop email editor
Cons
- −Free plan limited to 1,000 subscribers
- −No SMS marketing
- −Fewer integrations than competitors
- −Strict approval process for new accounts
- −Limited automation compared to ActiveCampaign
Moosend: Pros & Cons
Pros
- +Very affordable starting at $9/month
- +Unlimited emails on all plans
- +Solid automation for the price
- +40% lifetime recurring affiliate program
- +Built-in transactional email support
Cons
- −No free plan (30-day trial only)
- −Smaller integration ecosystem
- −No SMS marketing
- −Brand less well-known
- −Enterprise pricing not transparent
Sender: Pros & Cons
Pros
- +Extremely generous free plan (2,500 subs, 15,000 emails)
- +Built-in SMS marketing on all plans
- +Very affordable paid plans
- +Ecommerce integrations for abandoned cart
- +No credit card required for free plan
Cons
- −No A/B testing
- −No landing page builder
- −Smaller integration ecosystem
- −Less well-known brand
- −Limited advanced features