Klaviyo vs Omnisend vs Privy
Shopify store owners looking for a tightly integrated email solution most often compare these three. Klaviyo and Omnisend are full-featured ecommerce email platforms, while Privy combines email with on-site popups and conversion tools specifically designed to turn Shopify visitors into subscribers and buyers.
Quick Verdict
Best for most users: Omnisend — email and sms marketing for ecommerce stores.
Klaviyo: Email and SMS marketing on customer data for ecommerce brands
Omnisend: Email and SMS marketing for ecommerce stores
Privy: Email, SMS and popups for Shopify stores
Klaviyo
Email and SMS marketing on customer data for ecommerce brands
4.3/5 Free plan · from $20/mo
Feature Comparison
| Feature | Klaviyo | Omnisend | Privy |
|---|---|---|---|
| Rating | 4.3/5 | 4.5/5 | 4/5 |
| Starting Price | $20/mo | $16/mo | $30/mo |
| Free Plan | 250 active profiles, 500 email sends/month | 250 contacts, 500 emails/month | No free plan |
| Founded | 2012 | 2014 | 2011 |
| Email Templates | 100 | 130 | 50 |
| Integrations | 350 | 200 | 20 |
| Independent Inbox Test | No independent test | No independent test | No independent test |
| Marketing Automation | Yes | Yes | Yes |
| A/B Testing | Yes | Yes | Yes |
| Landing Pages | Yes | Yes | No |
| Segmentation | Yes | Yes | Yes |
| Drag & Drop Editor | Yes | Yes | Yes |
| SMS Marketing | Yes | Yes | Yes |
| Ecommerce Features | Yes | Yes | Yes |
| API Access | Yes | Yes | Yes |
| Multi-Language | Yes | Yes | No |
| Web Push Notifications | No | Yes | No |
| Live Chat | No | Yes | Yes |
| Advanced Analytics | Yes | Yes | No |
The Verdict
| Criterion | Weight | Klaviyo | Omnisend | Privy |
|---|---|---|---|---|
| Starting Price | 30% | $20/mo | $16/mo | $30/mo |
| Deliverability | 25% | 4.4/5 | 4.4/5 | 3.7/5 |
| Rating | 25% | 4.3/5 | 4.5/5 | 4.0/5 |
| Integrations | 10% | 350 | 200 | 20 |
| Free Tier | 10% | Yes | Yes | No |
Choose Klaviyo if…
- + Best for retail
- + Best for fashion
- + Best-in-class ecommerce integrations (Shopify, WooCommerce)
Choose Omnisend if…
- + Lowest starting price ($16/mo)
- + Best for woocommerce
- + Best for small businesses
Choose Privy if…
- + Best for shopify stores
- + Best for small online stores
- + Deep native Shopify integration with one-click install and automatic product syncing
Klaviyo: Pros & Cons
Pros
- + Best-in-class ecommerce integrations (Shopify, WooCommerce)
- + Powerful segmentation with predictive analytics
- + Excellent deliverability (99%+)
- + Revenue attribution for every email and SMS
- + Deep customer data platform capabilities
Cons
- − Expensive for large lists
- − Steep learning curve
- − Free plan very limited (250 contacts)
- − SMS credits sold separately
- − Can be overkill for non-ecommerce businesses
Omnisend: Pros & Cons
Pros
- + Purpose-built for ecommerce
- + Pre-built automation workflows for common ecommerce flows
- + SMS, email, and web push in one platform
- + Easy Shopify and WooCommerce integration
- + Good free plan for small stores
Cons
- − Not suitable for non-ecommerce use cases
- − Free plan very limited (250 contacts)
- − Gets pricey at higher subscriber counts
- − Fewer general integrations than Mailchimp
- − Limited blog/content marketing features
Privy: Pros & Cons
Pros
- + Deep native Shopify integration with one-click install and automatic product syncing
- + Unlimited email sending on all paid plans — no volume limits that punish growth
- + Excellent popup and conversion tools including spin-to-win, exit intent, and cart savers
- + Combined email + SMS marketing eliminates need for separate communication tools
- + Built specifically for ecommerce with abandoned cart recovery and welcome series automation
Cons
- − Limited to ecommerce use cases — not suitable for B2B, SaaS, or non-store businesses
- − REST API is limited to contacts and order events, and only on paid accounts
- − Pricing scales by contacts, getting expensive at higher subscriber counts
- − Reporting and analytics are basic compared to full-featured email marketing platforms
- − Template selection is limited compared to competitors like Klaviyo or Omnisend