Klaviyo vs Omnisend vs Drip
These are the three dominant ecommerce-first email platforms, each built around deep store integrations and revenue-driven automations. Klaviyo leads on data granularity, Omnisend bundles SMS and push at lower cost, and Drip appeals to brands that want powerful segmentation without Klaviyo's price tag.
Quick Verdict
Best for most users: Omnisend — email and sms marketing for ecommerce stores.
Klaviyo: Email and SMS marketing on customer data for ecommerce brands
Omnisend: Email and SMS marketing for ecommerce stores
Drip: Email marketing automation for ecommerce stores
Klaviyo
Email and SMS marketing on customer data for ecommerce brands
4.3/5 Free plan · from $20/mo
Feature Comparison
| Feature | Klaviyo | Omnisend | Drip |
|---|---|---|---|
| Rating | 4.3/5 | 4.5/5 | 3.9/5 |
| Starting Price | $20/mo | $16/mo | $39/mo |
| Free Plan | 250 active profiles, 500 email sends/month | 250 contacts, 500 emails/month | No free plan |
| Founded | 2012 | 2014 | 2013 |
| Email Templates | 100 | 130 | 50 |
| Integrations | 350 | 200 | 150 |
| Independent Inbox Test | No independent test | No independent test | No independent test |
| Marketing Automation | Yes | Yes | Yes |
| A/B Testing | Yes | Yes | Yes |
| Landing Pages | Yes | Yes | No |
| Segmentation | Yes | Yes | Yes |
| Drag & Drop Editor | Yes | Yes | Yes |
| SMS Marketing | Yes | Yes | Yes |
| Ecommerce Features | Yes | Yes | Yes |
| API Access | Yes | Yes | Yes |
| Multi-Language | Yes | Yes | No |
| Web Push Notifications | No | Yes | No |
| Live Chat | No | Yes | No |
| Advanced Analytics | Yes | Yes | Yes |
The Verdict
| Criterion | Weight | Klaviyo | Omnisend | Drip |
|---|---|---|---|---|
| Starting Price | 30% | $20/mo | $16/mo | $39/mo |
| Deliverability | 25% | 4.4/5 | 4.4/5 | 3.7/5 |
| Rating | 25% | 4.3/5 | 4.5/5 | 3.9/5 |
| Integrations | 10% | 350 | 200 | 150 |
| Free Tier | 10% | Yes | Yes | No |
Choose Klaviyo if…
- + Best for retail
- + Best for fashion
- + Best-in-class ecommerce integrations (Shopify, WooCommerce)
Choose Omnisend if…
- + Lowest starting price ($16/mo)
- + Best for small businesses
- + Purpose-built for ecommerce
Choose Drip if…
- + Excellent ecommerce automation
Klaviyo: Pros & Cons
Pros
- + Best-in-class ecommerce integrations (Shopify, WooCommerce)
- + Powerful segmentation with predictive analytics
- + Excellent deliverability (99%+)
- + Revenue attribution for every email and SMS
- + Deep customer data platform capabilities
Cons
- − Expensive for large lists
- − Steep learning curve
- − Free plan very limited (250 contacts)
- − SMS credits sold separately
- − Can be overkill for non-ecommerce businesses
Omnisend: Pros & Cons
Pros
- + Purpose-built for ecommerce
- + Pre-built automation workflows for common ecommerce flows
- + SMS, email, and web push in one platform
- + Easy Shopify and WooCommerce integration
- + Good free plan for small stores
Cons
- − Not suitable for non-ecommerce use cases
- − Free plan very limited (250 contacts)
- − Gets pricey at higher subscriber counts
- − Fewer general integrations than Mailchimp
- − Limited blog/content marketing features
Drip: Pros & Cons
Pros
- + Excellent ecommerce automation
- + Visual workflow builder
- + Strong Shopify integration
- + Revenue attribution
- + Behavior-based segmentation
Cons
- − No free plan
- − More expensive starting price ($39)
- − No landing page builder
- − Limited to ecommerce focus
- − Smaller company, less known