ActiveCampaign vs HubSpot Email Marketing vs GetResponse
Growing businesses that need email marketing tightly integrated with CRM and sales pipelines typically evaluate these three all-in-one platforms. ActiveCampaign excels at automation complexity, HubSpot offers the deepest CRM ecosystem, and GetResponse provides webinars and funnels at a more accessible price.
Quick Verdict
Best for most users: ActiveCampaign — email marketing automation with a built-in crm.
ActiveCampaign: Email marketing automation with a built-in CRM
HubSpot Email Marketing: Email marketing inside HubSpot's CRM
GetResponse: Email marketing with webinars, landing pages and automation
ActiveCampaign
Email marketing automation with a built-in CRM
4.3/5 From $15/mo billed annually
HubSpot Email Marketing
Email marketing inside HubSpot's CRM
4.1/5 Free plan · from $20/seat/mo
GetResponse
Email marketing with webinars, landing pages and automation
4.2/5 Free plan · from $19/mo
Feature Comparison
| Feature | ActiveCampaign | HubSpot Email Marketing | GetResponse |
|---|---|---|---|
| Rating | 4.3/5 | 4.1/5 | 4.2/5 |
| Starting Price | $15/mo billed annually | $20/seat/mo | $19/mo |
| Free Plan | No free plan | 2,000 emails/month | 500 contacts, 2,500 emails/month |
| Founded | 2003 | 2006 | 1998 |
| Email Templates | 250 | 80 | 200 |
| Integrations | 1,000 | 1,500 | 170 |
| Independent Inbox Test | No independent test | No independent test | No independent test |
| Marketing Automation | Yes | Yes | Yes |
| A/B Testing | Yes | Yes | Yes |
| Landing Pages | Yes | Yes | Yes |
| Segmentation | Yes | Yes | Yes |
| Drag & Drop Editor | Yes | Yes | Yes |
| SMS Marketing | Yes | Yes | Yes |
| Ecommerce Features | Yes | Yes | Yes |
| API Access | Yes | Yes | Yes |
| Multi-Language | Yes | Yes | Yes |
| Web Push Notifications | No | No | Yes |
| Live Chat | Yes | Yes | Yes |
| Advanced Analytics | Yes | Yes | Yes |
The Verdict
| Criterion | Weight | ActiveCampaign | HubSpot Email Marketing | GetResponse |
|---|---|---|---|---|
| Starting Price | 30% | $15/mo billed annually | $20/seat/mo | $19/mo |
| Deliverability | 25% | 4.4/5 | 4.2/5 | 4.2/5 |
| Rating | 25% | 4.3/5 | 4.1/5 | 4.2/5 |
| Integrations | 10% | 1000 | 1500 | 170 |
| Free Tier | 10% | No | Yes | Yes |
Choose ActiveCampaign if…
- + Industry-leading automation builder
Choose HubSpot Email Marketing if…
- + Best for enterprise
- + Best for inbound marketing
- + Best-in-class CRM integration
Choose GetResponse if…
- + Best for small businesses
- + Best for solopreneurs
- + All-in-one platform with webinars, landing pages, and funnels
ActiveCampaign: Pros & Cons
Pros
- + Industry-leading automation builder
- + Built-in CRM for sales teams
- + 1,000+ app integrations
- + Excellent deliverability
- + Powerful segmentation and contact scoring
Cons
- − No free plan available
- − Steep learning curve for beginners
- − Gets expensive with higher-tier features
- − Reporting could be more intuitive
- − Landing page builder is basic compared to dedicated tools
HubSpot Email Marketing: Pros & Cons
Pros
- + Best-in-class CRM integration
- + 1,500+ integrations (largest ecosystem)
- + Powerful marketing automation
- + All-in-one marketing, sales, and service platform
- + Excellent analytics and attribution
Cons
- − Professional plan is very expensive ($890/mo)
- − Annual commitment required for higher tiers
- − Complex pricing structure
- − Steep learning curve
- − Email features alone don't justify the cost
GetResponse: Pros & Cons
Pros
- + All-in-one platform with webinars, landing pages, and funnels
- + Excellent automation builder with visual workflows
- + Built-in webinar hosting
- + Competitive pricing for feature set
Cons
- − Free plan limited to 500 subscribers
- − Interface can feel overwhelming for beginners
- − Webinar quality not comparable to dedicated platforms
- − Customer support response times vary
- − Some features locked behind higher tiers