ActiveCampaign vs HubSpot Email Marketing vs GetResponse
Growing businesses that need email marketing tightly integrated with CRM and sales pipelines typically evaluate these three all-in-one platforms. ActiveCampaign excels at automation complexity, HubSpot offers the deepest CRM ecosystem, and GetResponse provides webinars and funnels at a more accessible price.
Quick Verdict
Best for most users: ActiveCampaign — marketing automation that drives growth.
ActiveCampaign: Marketing automation that drives growth
HubSpot Email Marketing: Email marketing powered by CRM data
GetResponse: All-in-one marketing platform
HubSpot Email Marketing
Email marketing powered by CRM data
4.4/5 Free plan · from $20/seat/mo
Feature Comparison
| Feature | ActiveCampaign | HubSpot Email Marketing | GetResponse |
|---|---|---|---|
| Rating | 4.5/5 | 4.4/5 | 4.3/5 |
| Starting Price | $15/mo | $20/mo | $19/mo |
| Free Plan | No free plan | 2,000 emails/month | No free plan |
| Founded | 2003 | 2006 | 1998 |
| Email Templates | 250 | 80 | 200 |
| Integrations | 900 | 1,500 | 170 |
| Deliverability Rate | 97.5% | 97% | 99% |
| Marketing Automation | ✓ | ✓ | ✓ |
| A/B Testing | ✓ | ✓ | ✓ |
| Landing Pages | ✓ | ✓ | ✓ |
| Segmentation | ✓ | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ | ✓ |
| SMS Marketing | ✓ | ✓ | ✓ |
| Ecommerce Features | ✓ | ✓ | ✓ |
| API Access | ✓ | ✓ | ✓ |
| Multi-Language | ✓ | ✓ | ✓ |
| Web Push Notifications | ✕ | ✕ | ✓ |
| Live Chat | ✓ | ✓ | ✓ |
| Advanced Analytics | ✓ | ✓ | ✓ |
The Verdict
| Criterion | Weight | ActiveCampaign | HubSpot Email Marketing | GetResponse |
|---|---|---|---|---|
| Starting Price | 30% | $15/mo | $20/mo | $19/mo |
| Deliverability | 25% | 97.5% | 97% | 99% |
| Rating | 25% | 4.5/5 | 4.4/5 | 4.3/5 |
| Integrations | 10% | 900 | 1500 | 170 |
| Free Tier | 10% | No | Yes | No |
Choose ActiveCampaign if…
- + Lowest starting price ($15/mo)
- + Industry-leading automation builder
Choose HubSpot Email Marketing if…
- + Only option with a free plan
- + Best for enterprise
- + Best for inbound marketing
Choose GetResponse if…
- + Best for small businesses
- + Best for solopreneurs
- + All-in-one platform with webinars, landing pages, and funnels
ActiveCampaign: Pros & Cons
Pros
- +Industry-leading automation builder
- +Built-in CRM for sales teams
- +900+ integrations (largest ecosystem)
- +Excellent deliverability
- +Powerful segmentation and contact scoring
Cons
- −No free plan available
- −Steep learning curve for beginners
- −Gets expensive with higher-tier features
- −Reporting could be more intuitive
- −Landing page builder is basic compared to dedicated tools
HubSpot Email Marketing: Pros & Cons
Pros
- +Best-in-class CRM integration
- +1,500+ integrations (largest ecosystem)
- +Powerful marketing automation
- +All-in-one marketing, sales, and service platform
- +Excellent analytics and attribution
Cons
- −Professional plan is very expensive ($890/mo)
- −Annual commitment required for higher tiers
- −Complex pricing structure
- −Steep learning curve
- −Email features alone don't justify the cost
GetResponse: Pros & Cons
Pros
- +All-in-one platform with webinars, landing pages, and funnels
- +Excellent automation builder with visual workflows
- +Built-in webinar hosting
- +Strong deliverability (99%+)
- +Competitive pricing for feature set
Cons
- −Free plan limited to 500 subscribers
- −Interface can feel overwhelming for beginners
- −Webinar quality not comparable to dedicated platforms
- −Customer support response times vary
- −Some features locked behind higher tiers