How to Migrate from Klaviyo to ActiveCampaign
Businesses switch from Klaviyo to ActiveCampaign when their needs expand beyond pure e-commerce email into sales CRM, lead scoring, and B2B marketing. Klaviyo excels at e-commerce automation but lacks CRM deal pipelines, sales task management, and multi-channel lead nurturing. Companies selling both online and through sales teams — or transitioning from DTC e-commerce to B2B wholesale — often find ActiveCampaign's combined marketing-and-sales platform more suitable than running Klaviyo alongside a separate CRM.
What Transfers?
Method: CSV export/import
Export Klaviyo profiles as CSV. Import into ActiveCampaign with field mapping. E-commerce data must come through platform integration.
Rebuild in ActiveCampaign's email designer. Klaviyo's product blocks and dynamic content need to be recreated.
Recreate Klaviyo flows as ActiveCampaign automations. ActiveCampaign has powerful automation but the e-commerce triggers differ.
Create new forms in ActiveCampaign.
Historical data stays in Klaviyo. ActiveCampaign begins tracking from integration point.
Method: CSV column mapping
Klaviyo properties map to ActiveCampaign custom fields and tags.
Step-by-Step Migration Guide
- 1
Connect ActiveCampaign to your e-commerce platform
Install ActiveCampaign's integration with Shopify, WooCommerce, or your platform. This is essential for e-commerce automation triggers. ActiveCampaign's Deep Data integration syncs order history.
- 2
Export profiles from Klaviyo
Export all profiles with properties, list memberships, and engagement data as CSV.
- 3
Set up custom fields in ActiveCampaign
Create custom fields that match Klaviyo's profile properties. Plan your tag structure to replace Klaviyo segments.
- 4
Import contacts
Upload the CSV to ActiveCampaign. Map fields carefully. Apply tags based on Klaviyo list memberships and properties.
- 5
Recreate automations
Rebuild Klaviyo flows as ActiveCampaign automations. Map Klaviyo's e-commerce triggers (checkout started, placed order) to ActiveCampaign's Deep Data events. ActiveCampaign's if/else branching adds flexibility.
- 6
Set up CRM pipeline (optional)
If moving from Klaviyo to ActiveCampaign partly for CRM features, configure deal pipelines and sales automations. This is functionality Klaviyo doesn't offer.
- 7
Rebuild templates and test
Create email templates in ActiveCampaign. Test product blocks with your e-commerce integration. Send test campaigns and verify automations trigger correctly.
Watch Out For
ActiveCampaign's e-commerce features are less native than Klaviyo's. Product recommendation blocks, predictive analytics, and catalog integration are weaker in ActiveCampaign.
Klaviyo's granular event tracking (viewed product, added to cart, started checkout) is more detailed than ActiveCampaign's Deep Data. Some behavioral triggers may not have direct equivalents.
This is a fundamental platform shift — Klaviyo is e-commerce-first while ActiveCampaign is CRM/automation-first. Your workflow philosophy will need to change.
IP warming is critical when moving a large e-commerce list. ActiveCampaign uses shared IPs on lower plans, which affects deliverability differently than Klaviyo's infrastructure.
Ready to switch to ActiveCampaign?
ActiveCampaign offers a 14-day free trial starting at $15/mo.
What You Get with ActiveCampaign
Pros
- +Industry-leading automation builder
- +Built-in CRM for sales teams
- +900+ integrations (largest ecosystem)
- +Excellent deliverability
- +Powerful segmentation and contact scoring
Cons
- −No free plan available
- −Steep learning curve for beginners
- −Gets expensive with higher-tier features
- −Reporting could be more intuitive
- −Landing page builder is basic compared to dedicated tools