Sendy vs Zoho Campaigns
Sendy and Zoho Campaigns are both popular choices in the email marketing platform space. Zoho Campaigns starts at $3.5/mo versus $69 one-time for Sendy. Zoho Campaigns offers a free plan (2,000 contacts, 6,000 emails/month, 5 users), while Sendy does not. Zoho Campaigns has the edge with A/B testing, SMS marketing, ecommerce integrations.
Quick Verdict
Zoho Campaigns wins on price, rating, integrations, free tier.
Best for most users: Zoho Campaigns (small businesses already using zoho crm or zoho one).
Sendy
Self-hosted email marketing that sends via Amazon SES at 100x lower cost
Sendy is a self-hosted email newsletter application that connects to Amazon SES to deliver emails at a fraction of the cost of traditional email marketing platforms. With a one-time $69 license and SES sending costs of roughly $1 per 10,000 emails, it is ideal for high-volume senders who want to avoid recurring subscription fees. It requires technical setup but offers unlimited subscribers, autoresponders, segmentation, and full data ownership.
Zoho Campaigns
Affordable email marketing deeply integrated with the Zoho ecosystem
Zoho Campaigns is the email marketing arm of the Zoho ecosystem, launched in 2012 and designed to work directly with Zoho CRM, Zoho One, and 45+ other Zoho products. Its standout value proposition is extraordinary affordability — starting at just $3.50/month with unlimited email sends — making it one of the cheapest full-featured email marketing platforms available. For businesses already invested in Zoho's suite, the native CRM sync eliminates the data silos that plague multi-tool setups.
Feature Comparison
| Feature | Sendy | Zoho Campaigns |
|---|---|---|
| Rating | 4.2/5 | 4.3/5 |
| Starting Price | $69 | $3.5/mo |
| Free Plan | No free plan | 2,000 contacts, 6,000 emails/month, 5 users |
| Founded | 2012 | 2012 |
| Email Templates | 0 | 50 |
| Integrations | 20 | 40 |
| Deliverability Rate | 95% | 95% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✕ | ✓ |
| Landing Pages | ✕ | ✕ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✕ | ✓ |
| SMS Marketing | ✕ | ✓ |
| Ecommerce Features | ✕ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✕ | ✓ |
| Web Push Notifications | ✕ | ✕ |
| Live Chat | ✕ | ✓ |
| Advanced Analytics | ✕ | ✕ |
Sendy: Pros & Cons
Pros
- +Extreme cost savings — one-time $69 license with Amazon SES sending at ~$1 per 10,000 emails
- +Unlimited subscribers with no tier-based pricing that punishes list growth
- +Full data ownership and privacy since everything is self-hosted on your own server
- +Clean, focused interface without bloated features — does exactly what it promises
- +White-label multi-brand support allows managing multiple client accounts from one install
Cons
- −Requires technical skills for server setup, installation, and ongoing maintenance
- −No built-in A/B testing, landing page builder, or advanced automation workflows
- −UI feels dated and lacks modern design polish compared to SaaS competitors
- −Limited customer support — solo developer product with slow response times reported
- −No drag-and-drop email editor; requires HTML knowledge for custom templates
Zoho Campaigns: Pros & Cons
Pros
- +Native two-way sync with Zoho CRM auto-updates email lists when contacts become customers, eliminating manual data transfers
- +Exceptionally affordable starting at $3.50/month for 500 contacts with unlimited emails — one of the lowest entry points in the market
- +Forever Free plan includes 2,000 contacts, 6,000 emails/month, and 5 users, generous for small teams getting started
- +Professional plan includes 25+ workflow automation components with contact scoring, cart abandonment, and optimal send-time optimization
- +14-day free trial with full feature access and no credit card required lets users test all capabilities before committing
Cons
- −Email deliverability is inconsistent with users reporting emails failing for no clear reason and higher-than-expected bounce rates
- −Interface design feels dated compared to modern competitors with slow loading times that impact daily workflow productivity
- −No built-in landing page builder — a significant gap when competitors like Mailchimp and MailerLite include this feature
- −Third-party integrations outside the Zoho ecosystem are limited to around 40 native connections, requiring middleware for most external tools
- −Reporting lacks real-time insights and advanced customization, falling behind competitors on campaign performance analytics depth
The Verdict
Sendy and Zoho Campaigns are closely matched — both score within 0.1 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality.
| Criterion | Weight | Sendy | Zoho Campaigns |
|---|---|---|---|
| Starting Price | 30% | $69/mo | $3.5/mo |
| Deliverability | 25% | 95% | 95% |
| Rating | 25% | 4.2/5 | 4.3/5 |
| Integrations | 10% | 20 | 40 |
| Free Tier | 10% | No | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Sendy if…
- + You're a cost conscious email marketers with large lists
- + You're a technical users comfortable with self hosting and server management
- + Extreme cost savings — one-time $69 license with Amazon SES sending at ~$1 per 10,000 emails
Choose Zoho Campaigns if…
- + You want lower starting costs ($3.5/mo)
- + You need a free plan to get started
- + You need SMS marketing
- + You need ecommerce integrations