Sendy vs tinyEmail
Sendy and tinyEmail are both popular choices in the email marketing platform space. Sendy has been around since 2012, giving it a 8-year head start over tinyEmail (founded 2020). tinyEmail is the more affordable option at $15/mo — that's $54 less per month than Sendy's $69/mo entry point. tinyEmail offers a free plan (500 subscribers, 15,000 emails/month), while Sendy does not. tinyEmail has the edge with A/B testing, ecommerce integrations, advanced analytics. Both tools work well for indie and bootstrapped.
Quick Verdict
tinyEmail wins on price, rating, integrations, free tier.
Best for most users: tinyEmail (shopify store owners).
Sendy
Self-hosted email marketing that sends via Amazon SES at 100x lower cost
Sendy is a self-hosted email newsletter application that connects to Amazon SES to deliver emails at a fraction of the cost of traditional email marketing platforms. With a one-time $69 license and SES sending costs of roughly $1 per 10,000 emails, it is ideal for high-volume senders who want to avoid recurring subscription fees. It requires technical setup but offers unlimited subscribers, autoresponders, segmentation, and full data ownership.
tinyEmail
AI-powered email marketing built for Shopify stores
tinyEmail is an AI-powered email marketing platform purpose-built for Shopify and e-commerce stores, offering an unusually affordable volume-based pricing model starting at $15/month. Its standout tinyAlbert AI assistant automates email content creation, subject line optimization, and branding, making it ideal for small store owners who need effective email marketing without the complexity of enterprise tools.
Feature Comparison
| Feature | Sendy | tinyEmail |
|---|---|---|
| Rating | 4.2/5 | 4.6/5 |
| Starting Price | $69 | $15/mo |
| Free Plan | No free plan | 500 subscribers, 15,000 emails/month |
| Founded | 2012 | 2020 |
| Email Templates | 0 | 600 |
| Integrations | 20 | 300 |
| Deliverability Rate | 95% | 95% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✕ | ✓ |
| Landing Pages | ✕ | ✕ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✕ | ✓ |
| SMS Marketing | ✕ | ✕ |
| Ecommerce Features | ✕ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✕ | ✕ |
| Web Push Notifications | ✕ | ✕ |
| Live Chat | ✕ | ✓ |
| Advanced Analytics | ✕ | ✓ |
Sendy: Pros & Cons
Pros
- +Extreme cost savings — one-time $69 license with Amazon SES sending at ~$1 per 10,000 emails
- +Unlimited subscribers with no tier-based pricing that punishes list growth
- +Full data ownership and privacy since everything is self-hosted on your own server
- +Clean, focused interface without bloated features — does exactly what it promises
- +White-label multi-brand support allows managing multiple client accounts from one install
Cons
- −Requires technical skills for server setup, installation, and ongoing maintenance
- −No built-in A/B testing, landing page builder, or advanced automation workflows
- −UI feels dated and lacks modern design polish compared to SaaS competitors
- −Limited customer support — solo developer product with slow response times reported
- −No drag-and-drop email editor; requires HTML knowledge for custom templates
tinyEmail: Pros & Cons
Pros
- +Extremely affordable entry point at $15/month with email-volume-based pricing rather than subscriber count
- +Deep native Shopify integration with free plan for Shopify stores including abandoned cart emails and product recommendations
- +AI-powered email builder (tinyAlbert) generates subject lines, content, and branding customization automatically
- +600+ pre-designed email templates with intuitive drag-and-drop editor suitable for non-technical users
- +Responsive 24/7 live chat customer support with consistently praised personal service and fast resolution times
Cons
- −Automation capabilities are limited compared to mature competitors — no advanced multi-step workflows or conditional branching on lower plans
- −No built-in landing page builder, CRM, transactional email support, or SMS marketing features
- −Pricing escalates significantly at higher volumes ($900/mo for 500K emails), making it less competitive for large senders
- −No automatic Google Analytics UTM parameter builder — all tracking links must be manually configured
- −Relatively new platform (founded 2020) with a small team of ~7 employees, raising concerns about long-term stability and feature development pace
The Verdict
tinyEmail edges ahead with a 4.6/5 rating compared to Sendy's 4.2/5. The gap comes mainly from ease of use (4.8 vs 3.9) and feature depth (4.6 vs 4.1).
| Criterion | Weight | Sendy | tinyEmail |
|---|---|---|---|
| Starting Price | 30% | $69/mo | $15/mo |
| Deliverability | 25% | 95% | 95% |
| Rating | 25% | 4.2/5 | 4.6/5 |
| Integrations | 10% | 20 | 300 |
| Free Tier | 10% | No | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Sendy if…
- + You're a cost conscious email marketers with large lists
- + You're a technical users comfortable with self hosting and server management
- + Extreme cost savings — one-time $69 license with Amazon SES sending at ~$1 per 10,000 emails
Choose tinyEmail if…
- + You want lower starting costs ($15/mo)
- + You need a free plan to get started
- + You need ecommerce integrations
- + You need A/B testing